Product Launch Question - Yay or Nay?
Part of me says: Launch it now as they are easier to reach this time of year and in hard core planning mode. Get the momentum going now!
The other half says:
Terrible time to launch as many will be out of town, with family, on vacation for the holidays etc. You'll lose momentum with your launch if it's within 1 week prior to Christmas, or even immediately after! Wait until after new year.
Tough mental battle going on there, and I have a lot at stake with this one, as it's my biggest launch yet. Really looking for opinions, or experience on this one. ANyone performed an end of the year launch? I see a video course launching right now, but again, that's in the IM world, and launched 2.5 - 3 weeks preior to Christmas. If I activate my launch video series now, it will fall on Monday, or Tuesday, the week of Christmas.
I have not been able to decide if that's a good thing or bad thing. All thoughts appreciated! Thank you.
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