Buying Traffic... ?

For your site to succeed you must have traffic.

But to be successful, you almost need a perfect storm: good quality traffic, good sales copy, a compelling offer, a price that makes sense to the consumer, and an easy payment processing system.

When the perfect storm comes, then you need to sweeten the various elements of your offer to help drive new sales. Maybe you will offer bonuses to sweeten the deal, or improve the quality of your copy, etc.

I have had success with varying degrees of "targeted" traffic -- free and paid traffic included...

I have done okay targeting keywords. I have done better targeting categories. And even on untargeted traffic, I can still get some sales, but at a much lower conversion rate.

It would be silly to waste your advertising on men, so pre-qualify your traffic to women. Then use other pre-qualification copy to tighten the focus of the traffic you want even more.

Think of yourself as the wizard of oz with a number of levers that need to be set just right to create the circumstances you need to close more sales. Some times you will need to tweak to the Nth degree, other times, you will find the sweet spot in a much wider arc.

Thanks TPW..... advice well taken.

Only spend money when you know what you'll get for it...

That's why starting with a paid strategy before you know whether you can convert the traffic is not always a good way to start.... especially if money is tight.

I believe that this is the main purpose of doing Offpage SEO for websites - so that quality and targeted traffic will come, and in the long run SEO is cheaper and better than paid traffic.

From my expereince, SEO is much preferable.

The No Contact Rule

If buying ezine ads is good.... can anyone please help suggest a good place to purchase ezine ads?

No one buys untargeted traffic unless they're perhaps using it for nefarious purposes, which I won't go into here. If you're talking about websites selling "hits", I am almost certain you won't see any sales of your product, as that kind of traffic is pretty untargeted.

In reality, it's not either "targeted" or "untargeted" but a spectrum or continuum.

Targeted traffic will convert best, but the volume will be lower than less-targeted traffic.

In many cases you can pay less per click / impression for less targeted traffic and still make a profit, and get a lot more volume than on the obvious targeted traffic.

-Bryan

Can anyone reccommend a decent traffic seller?