Why even search for Keywords?They are all too Competitive!

25 replies
Hey guys. I want to build a keyword rich, niche specific blog; that I can try and rank high for. I have not chosen a specific niche yet, but I have tried doing some google searhes for several keywords on the niches I am considering; to check competition.

Every single keyword I chose had millions or thousands of competitors.
This seems ridiculous! How could I possibly rank for any keywords when they are all so competitive? Why should I even search for a keyword? How can I make money with my blog if I can't rank high?

Is there another way to be successful with a blog without having to rank high?

What should I do?
#competitive #keywords #keywordsthey #search
  • Profile picture of the author jaiganeshv
    may be you are searching for "credit cards" "home loans" "debt relief" "how to" or any similar monster keywords?
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    • Profile picture of the author Vogin
      At the end of 2010, it would be wise to create a "micro-niche" specific blog instead of a niche one.

      I don't really know what are your expectations from this enterprise, but targeting "starcraft 2 protoss guides" should be a lot easier than "make money online".

      You should also forget about the numbers of your competitors and focus on strength instead. Also, are those number broad, phrase or exact competition? That makes a lot of difference too.

      After all, you may want to pay The Challenge a long visit...
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  • Profile picture of the author Sandra Martinez
    Originally Posted by greatyear View Post

    Hey guys. I want to build a keyword rich, niche specific blog. I have not chosen a specific niche yet, but I have tried doing some google searhes for several keywords on the niches I am considering; to check competition.

    Every single keyword I chose had millions or thousands of competitors.
    This seems ridiculous! How could I possibly rank for any keywords when they are all so competitive? Why should I even search for a keyword?

    What should I do?
    there is where SEO comes to play.

    for every keyword there are mill of competing pages, but for some keywords most are just filling, so you can actually rank pretty fast.

    I have a dropshipping store for a niche, and had it on first page for the keyword: "niche store" in 4 days of building it (yes, there is a trick, huge one)

    and for those where you can´t rank, you use windows of opportunity, like universal search or web 2.0

    I had a youtube video for a local client on first page of goggle in 4 minutes a month ago; not much trick here, just the basics

    Sandra
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  • Profile picture of the author Stefan Vee
    Your thread would have been more meaningful if it said "don't spend too much time on keyword research". I've never wasted too much time on this and I consider myself as pretty successful. Write good content and chances are you're pretty much using the popular key phrases anyway. It helps a bit to load some keywords in your subconscious mind beforehand. All it takes is a 5 minute session on Google's highly unreliable keyword suggestion tool.
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  • Profile picture of the author sonjay
    Very well put, Sandra...

    SEO is knowing the basics plus applying some creativity. You may also want to check the actual market close to you (physical location) and/or the one which you know well (according to your profile, your likes and dislikes, etc.). Getting readership and then building a community for your readers, it is one way to go.

    Develop your product (onpage SEO and quality content) and promote it (offpage SEO, email marketing, etc.) - but do every aspect while thinking about building good and long relationships.

    Hope that you find that which you seek!
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  • Profile picture of the author LetsGoViral
    Yes, they are competitive. And will get even more competitive since internet grows and grows. That's why you aim for long tail keywords and obscure, smaller niches. Better to be a big fish in a small pond than a small fish among the sharks in the ocean.
    Originally Posted by greatyear View Post

    Hey guys. I want to build a keyword rich, niche specific blog; that I can try and rank high for. I have not chosen a specific niche yet, but I have tried doing some google searhes for several keywords on the niches I am considering; to check competition.

    Every single keyword I chose had millions or thousands of competitors.
    This seems ridiculous! How could I possibly rank for any keywords when they are all so competitive? Why should I even search for a keyword? How can I make money with my blog if I can't rank high?

    Is there another way to be successful with a blog without having to rank high?

    What should I do?
    Signature
    Time of thinking is over.
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    • Profile picture of the author webapex
      Are you searching for your term "in quotes" that reduces the number of results considerably.

      Without a huge development/promotion budget there's little chance of ranking for major terms, narrowing the focus of a site to a specific long tail niche is said to be the way to cut down the competition. I have seen reports of good results for sites with the keyword in their domain name.

      Of couse if your in it for the money, you need to know the commercial intent of those searching for the keyword (are you going to attract buyers).

      I have seem some seo 'experts' who guarantee search ranking who pick obscure easy to rank for terms that no one is searching for.

      I checked out "Niche Store" mentioned above, Google says it gets 2900 broad and 170 exact local (U.S.) searches, this is probably useful toward attracting visitors to an internal page, but is too specific to be a site's primary keyword.

      The white hat gurus say, although people still enter specific terms into search engines, you can assume that in the future there will be less need to pepper your site with that exact keyword, as the search engines continue to get better at gauging the true relevance of a site to the searched term (That Latent Symantic Indexing thing) you will able to spend more time creating quality content and less time sweating the keyword games.
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      • Profile picture of the author LetsGoViral
        Originally Posted by webapex View Post

        Are you searching for your term "in quotes" that reduces the number of results considerably.
        Yes, it does, but how does it matter? Most people won't be using the quotes in their search.
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        Time of thinking is over.
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        • Profile picture of the author dfs_dean
          Originally Posted by LetsGoViral View Post

          Yes, it does, but how does it matter? Most people won't be using the quotes in their search.
          True, most folks won't put their search in quotes. But isn't your real competition the sites that are actually targeting the particular search phrase? So you narrow down your research for your real competition by using quotes. I mean, I couldn't give a toot about all the websites that happen to have the words in my keyword phrase scattered around their pages. Sites that target "my" phrase are a different story.

          Peace
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          • Profile picture of the author LetsGoViral
            Originally Posted by dfs_dean View Post

            True, most folks won't put their search in quotes. But isn't your real competition the sites that are actually targeting the particular search phrase? So you narrow down your research for your real competition by using quotes. I mean, I couldn't give a toot about all the websites that happen to have the words in my keyword phrase scattered around their pages. Sites that target "my" phrase are a different story.

            Peace
            Your real competition is whatever is on the first page when searching without quotes. If you search with quotes, it can only be a vague outline.
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            Time of thinking is over.
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            • Profile picture of the author JohnMcCabe
              Originally Posted by dfs_dean View Post

              True, most folks won't put their search in quotes. But isn't your real competition the sites that are actually targeting the particular search phrase? So you narrow down your research for your real competition by using quotes. I mean, I couldn't give a toot about all the websites that happen to have the words in my keyword phrase scattered around their pages. Sites that target "my" phrase are a different story.

              Peace

              Originally Posted by JeffLam View Post

              Funny how no one pointed this out yet: It doesn't matter how many millions of competitors you have on the search engines..what matters are just the top 10 positions.

              So just go find out more about the top 10 positions (market samurai, perhaps?) and see if your website can be optimized to overtake them!
              Originally Posted by LetsGoViral View Post

              Your real competition is whatever is on the first page when searching without quotes. If you search with quotes, it can only be a vague outline.
              Your real competition is whatever shows up on the first page when your prospect searches - the top organic results, the ads, the back button, the search field, the telephone, the TV, the voice in the background, etc.

              Landing on the front page is only the first step. The next step is attracting the click through. Followed by capturing enough attention to put your message across.

              Sites that target "your" phrase don't exist if they don't show up on the results page. Now, for some searches, you can see some traffic by being in the first few pages. You may only get 0.1%, but a tenth of a percent of a million searches is still 1,000 visitors. For other searches, if you aren't above the fold on the first page (either organically or via PPC), you don't stand a chance. Rather than dig, searchers will simply alter their search.

              The whole "search your competition in quotes" thing sounds good in theory. It just doesn't stand up in the real world...
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              • Profile picture of the author greatyear
                Okay. So you guys have thrown out some pretty good tips. Thank you!

                Some of your suggestions were 'above my head' though. Every beginner needs a starting place. It's just hard to find a "good" starting place.

                When just getting started, I went through some videos that explained how to find keywords and search your competition and all that, but now it appears to that maybe it was not the best info. I am now left searching for more answers.

                There is sooo much info on keywords and SEO out there. But are they all correct? NO. So I am trying to find what others have found that worked best for them; and not just info from some HYPED product. I want real answers.

                From your replies, I have gathered this:

                -Shoot for Long tail keywords or micro-niches
                -Worry about the top 3-4 positions

                I guess this is a start. Right?


                Thanks!
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  • Profile picture of the author JeffLam
    Funny how no one pointed this out yet: It doesn't matter how many millions of competitors you have on the search engines..what matters are just the top 10 positions.

    So just go find out more about the top 10 positions (market samurai, perhaps?) and see if your website can be optimized to overtake them!
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    • Profile picture of the author Rsberg
      Originally Posted by JeffLam View Post

      Funny how no one pointed this out yet: It doesn't matter how many millions of competitors you have on the search engines..what matters are just the top 10 positions.

      So just go find out more about the top 10 positions (market samurai, perhaps?) and see if your website can be optimized to overtake them!
      For the most part I agree with this concept but I would say that instead of the top 10 positions, aim for the top 3. Typically, positions 4 - 10 get such a low volume of search (none at all in some cases) that aiming for those spots is somewhat useless...although I guess it is a start.
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      • Profile picture of the author Vogin
        Originally Posted by Vogin View Post

        You should also forget about the numbers of your competitors and focus on strength instead.
        Originally Posted by JeffLam View Post

        Funny how no one pointed this out yet: It doesn't matter how many millions of competitors you have on the search engines..what matters are just the top 10 positions.
        !
        Funny how you should improve your reading skills
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  • Profile picture of the author JOHN_RODRIGUEZ
    SEO isn't the only game in town.... find out where your target audience is and interact with them there. If you provide them useful/helpful info, you can drive them back to your blog from forums, youtube, article directories and social networking sites.

    John
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    • Profile picture of the author carrot
      Originally Posted by JOHN_RODRIGUEZ View Post

      SEO isn't the only game in town.... find out where your target audience is and interact with them there. If you provide them useful/helpful info, you can drive them back to your blog from forums, youtube, article directories and social networking sites.

      John
      Amazing how many people on here dont get this. Who cares how many sites contain your keyword, be it in quotes, 'in title' or 'inurl'. It really is a completely pointless metric.
      What matters are how competitive the top spots are.
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      • Profile picture of the author bitriot
        Originally Posted by carrot View Post

        Amazing how many people on here dont get this. Who cares how many sites contain your keyword, be it in quotes, 'in title' or 'inurl'. It really is a completely pointless metric.
        What matters are how competitive the top spots are.
        In no small part because many uneducated IM'ers are selling MMO products that push the idea of competition despite the fact it is a useless metric basically the same as allintitle searches and so on.

        Anyone who is serious about IM needs to grab MNF, Market Samurai or a couple of free SEO tools and get analyzing. Competing pages doesn't matter. Worry about the top 10 pages for a term, and what the traffic for that term is.
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  • Profile picture of the author jasonmorgan
    but now it appears to that maybe it was not the best info
    If it mentioned searching with quotes, it was bad information.

    There are still a couple of weirdos who think using quotes is a legitimate method for keyword research but as many of the bight minds above have pointed out... it's just flat out dumb.

    Same goes for number of results. Who cares if it's 20 or 20 billion. All that matters is the top 10, the rest are irrelevant to your internet marketing domination.

    From your replies, I have gathered this:

    -Shoot for Long tail keywords or micro-niches
    -Worry about the top 3-4 positions
    For you, yep, that is a good starting point. I wouldn't cut yourself off at the top 3-4, look at the entire top 10.

    Dig into those sites and see what makes them tick and what has them ranking. Check out their backlinks and copy as many as you can. Duplicate what has made those sites a success.

    The only problem with micro niches is in many cases it's beer money which is why the micro niche guys have a lot of sites. For long-tail keywords, you need a lot of content or need to be a keyword stuffing article writing backlinking wizard to get more hits with less content. When you figure this out, shoot me a couple of pointers.

    But honestly, quit trying to find a niche and just pick something you enjoy. If you love knitted kitty sweaters, make the best damn knitted kitty sweaters site ever.

    Worry about your credit card debt, how to lose weight and forex 5000 sites when you have a better understanding of how to rank sites.

    If you are planning to rank sites to rely on search engines for traffic then you need to learn all you can about SEO.

    The key ingredient or secret sauce of SEO... backlinks.

    .
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    • Profile picture of the author greatyear
      NICE Jason! Straight to the point and easy to understand.

      Originally Posted by jasonmorgan View Post

      If it mentioned searching with quotes, it was bad information.

      There are still a couple of weirdos who think using quotes is a legitimate method for keyword research but as many of the bight minds above have pointed out... it's just flat out dumb.
      The video I was following actually had me to do an 'allintitle' search. This made my competition very little. And actually when I type in my keywords using 'allintitle', my site actually shows up on the front page. But I don't know if this means anything because I only get teeny bit of traffic from the search engines.

      Originally Posted by jasonmorgan View Post

      Same goes for number of results. Who cares if it's 20 or 20 billion. All that matters is the top 10, the rest are irrelevant to your internet marketing domination.

      For you, yep, that is a good starting point. I wouldn't cut yourself off at the top 3-4, look at the entire top 10.

      Dig into those sites and see what makes them tick and what has them ranking. Check out their backlinks and copy as many as you can. Duplicate what has made those sites a success.
      Okay. Understand I this. Thanks.

      Originally Posted by jasonmorgan View Post

      The only problem with micro niches is in many cases it's beer money which is why the micro niche guys have a lot of sites. For long-tail keywords, you need a lot of content or need to be a keyword stuffing article writing backlinking wizard to get more hits with less content. When you figure this out, shoot me a couple of pointers.

      But honestly, quit trying to find a niche and just pick something you enjoy. If you love knitted kitty sweaters, make the best damn knitted kitty sweaters site ever.

      Worry about your credit card debt, how to lose weight and forex 5000 sites when you have a better understanding of how to rank sites.
      Actually the things I enjoy the most are mostly competitive areas; Weight loss, Making Money at Home, Dogs, Real Estate and Travel.

      Note: Your 'Knitted Kitty Sweaters' example is a Micro-Niche right?

      Originally Posted by jasonmorgan View Post

      If you are planning to rank sites to rely on search engines for traffic then you need to learn all you can about SEO.

      The key ingredient or secret sauce of SEO... backlinks..
      Currently working on this. Thanks for the great info.
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  • Profile picture of the author mattlaclear
    You need to step up your keyword research abilities is what you need to do. If you're basing the level of competition for a keyword based on number of overall search results then you are way off base. I suggest you download the free Traffic Travis tool and start using it to analyze your keywords for you. It takes into consideration how tough the top 20 sites are. For example how many backlinks do they have to the parent site, how many backlinks do they have to the interior page, how well optimized they are and etc, etc etc.
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    • Profile picture of the author genietoast
      It depends on the niche you're in. If it has anything to do with making money online, blogging, website traffic, SEO, etc. Yes, it's going to be very difficult to rank SEO-wise.

      It does help if you make the product name the keyword itself. Usually you can rank high for those, especially if it's a new product that just came out.

      But if you want to stick to the MMO niche, then I recommend non-SEO methods like paid advertising, guest blogging, blogging with the Comment Luv Plugin, video marketing, etc.

      Now, if you choose another type of niche like bicycles, heaters, lamps, fly fishing equipment - just about anything you can promote with Amazon - then the chances of you ranking for your keywords are a lot higher.
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      • Profile picture of the author Michael Shook
        If it is really that difficult to find decent keywords that you feel comfortable with using, maybe its time to pick some other niche.

        If you wind up spending a lot of your time "fighting" for position, you have a lot less energy for adding to the creation and maintenance of your site.
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    • Profile picture of the author greatyear
      Originally Posted by mattlaclear View Post

      You need to step up your keyword research abilities is what you need to do. If you're basing the level of competition for a keyword based on number of overall search results then you are way off base. I suggest you download the free Traffic Travis tool and start using it to analyze your keywords for you. It takes into consideration how tough the top 20 sites are. For example how many backlinks do they have to the parent site, how many backlinks do they have to the interior page, how well optimized they are and etc, etc etc.
      YES. I feel like if I could just get this 'keyword thing' down I would be much better off.

      The thing is, When I am searching for a good keyword, I need to know exactly what I 'should' and 'should not' look for in a good keyword.
      When I do my searches, do I use a "Broad", "Exact", or "Phrase" match?
      What search and competition numbers should I be looking for and be concerned with? If any.

      I hear different things from different folks and I know they all can't be right.

      Basically, My question is: How do I know if I have a good keyword with a chance of ranking high, or if I have one that would take a "miracle" to rank for?

      Oh, I will check out this Tool. Thanks for sharing this.
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  • Profile picture of the author Rex.T
    >> YES. I feel like if I could just get this 'keyword thing' down I would be much better off.

    You haven't done enough KW research yet. If you've not researched at least a couple of hundred KWs yet, do it now. It'll let you get a feel of Competition and Demand.

    > The thing is, When I am searching for a good keyword, I need to know exactly what I 'should' and 'should not' look for in a good keyword.

    Competition - what are your chances of getting ranked in the top 10 at the very least.

    Demand - how many searches per month

    Profitability - how profitable is the KW. All your effort will come to waste if at the end of the day, you start getting traffic, getting ranked, and find that you're making just a pittance from it.

    >When I do my searches, do I use a "Broad", "Exact", or "Phrase" match?

    When I do competition search, I use broad. ie no quotes.

    When I do search count, I use exact.

    >What search and competition numbers should I be looking for and be concerned with? If any.

    There's no hard and fast rule. No one knows your SEO skills. Obviously someone new would look for lesser competitive field, whereas someone more experienced would look for more competitive and generally more profitable niches.

    > I hear different things from different folks and I know they all can't be right.
    Basically, My question is: How do I know if I have a good keyword with a chance of ranking high, or if I have one that would take a "miracle" to rank for?

    Whatever you hear, just take it with a pinch of salt, even what I say as well. No one knows with exact certainty the way SE ranks website (except that it needs links, quality links, lots of links and good content).

    Whether it's impossible for you to rank for a KW or not will ultimately depends on your skill, time, and budget. It might be difficult for you, it could be easy for someone else. Only your experience will tell you that.

    My advise is, don't get too paralysed. Once you have made a decision on the KW, JUST DO IT. Whether it gets ranked or not doesn't matter because you'll learn from this experience.
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