REVIEWS: Should they be personal or professional?
I see some reviews take the personal approach in telling a story of how the writer of the site used to have a problem then used a certain product and then recommends it to the visitor.
On the flip side, there are sites that use the rating stars, have a pros / cons section, use bullet points to list benefits and what you get, etc.
What have YOU found to be the most effective in converting visitors into buyers?
~~ TOP PETZ ~~
Founder of JVZoo. All around good guy :)