Banner Or No Banner Salespage

by yourreviewer

Posted: 13 years ago 9 replies

INTERNET MARKETING

Hello,
I have been looking around for some salespage design and I found that some of the more popular products don't even have a banner. Most of David Deangelo's salespages don't have banners.

Below is an example.

Double Your Dating | 77 Laws

I know at the end of the day, it all boils down to testing. But when you launch a new product on Clickbank (non IM niche), does the fact that the salespage does not have a banner turn you off?

Looking forward to your responses.

#banner #salespage

money2k 13 years ago

It personally does not turn me off. If the product / salespage is good then the product will stand on its own.

I will say that I do prefer a banner..
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StevenSaliba 13 years ago

I love simplicity. I love sales pages that go straight to the point. No banners are necessary in my opinion.
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yourreviewer 13 years ago

Thanks for the reply. I am currently testing two versions of the salespage and I will probably launch the product after knowing the results.

Thanks
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- genietoast 13 years ago
  
  I don't think it matters with banners or not, but as for the copy:
  
  I'd skip the part about you condensing every last morsel of hardworking information and just tell your customer:
  
  The very best, rapid-fire skills for mastery with women. Something like that.
  
  Hammer the benefits.
  
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Internet_Corporation 13 years ago

I assume to mean a header image or header graphic surely?

When you say a banner it suggests an advertising banner which would be pointless on a sales page.
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yourreviewer 13 years ago

Yes, you are right. I am not talking about an advertising banner. I am talking about a banner or a header graphic related to the product I am selling.
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- Internet_Corporation 13 years ago
  
  Originally Posted by yourreviewer
  
  Yes, you are right. I am not talking about an advertising banner. I am talking about a banner or a header graphic related to the product I am selling.
  
  Then in that case, I think it depends and like you say you need to test. I would deffinately say that the hypey graphical headers some of the IM products use are a deffinate turn off.
  
  But a good professional header graphic will give a good impression.
  
  Thanks
  
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Alexa Smith Banned 13 years ago

Originally Posted by yourreviewer

Most of David Deangelo's salespages don't have banners.

He's tested them all with and without headers. The ones that are long-standing without headers tested better without them, and vice-versa.

Originally Posted by yourreviewer

when you launch a new product on Clickbank (non IM niche), does the fact that the salespage does not have a banner turn you off?

It doesn't matter whether it turns me off, because I'm not your customer. Split-testing your page provides the only meaningful answer to this - it really does.

Generally, I prefer sales pages without a header. And the testing results that I've seen myself (clients' pages, not mine - I'm not a vendor) have done better without headers, but the key factor in that could easily have been the fact that their headers were dreadful (which many are!).
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yourreviewer 13 years ago

Thanks Alexa. Right now I am testing the same and I guess getting used to seeing so many IM salespage with headers and graphics, creating a salespage without a header seems so weird. But as you said at the end of the day, the results will tell.
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