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How Can I Get This Site To Convert Better?

by Charlie Houston
10 replies
Hello Warriors. I need advice from experienced affiliate marketers on how I can get better conversions from this web site? What changes would you make and what type of traffic would you target?

Thanks in advance.

Charlie

Male Hair Removal
#convert #site
  • Profile picture of the author JesseGuthrie
    Site looks too old for me. A new design would help. The video is just sitting there also. Remove Flexxsqueeze from footer code as well.
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    • Profile picture of the author Charlie Houston
      Originally Posted by JesseGuthrie View Post

      Site looks too old for me. A new design would help. The video is just sitting there also. Remove Flexxsqueeze from footer code as well.
      What do you mean by "too old"? The site looks ancient or the target market is marketing to older guys?
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  • Profile picture of the author Devid Farah
    Originally Posted by Charlie Houston View Post


    Hello Warriors. I need advice from experienced affiliate marketers on how I can get better conversions from this web site? What changes would you make and what type of traffic would you target?

    Thanks in advance.

    Charlie

    Male Hair Removal
    Hey Charlie,
    one of the ways to get better conversion is the site appeal and regard this point i would make the graphics more "eye catching".

    Regard traffic,your choice of keywords is the major factor in traffic quality.
    Select your keywords very carefully and don't lose the focus of particular areas of your website by stuffing pages with irrelevant keywords.
    Optimize your site to benefit from targeted terms.
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  • Profile picture of the author JohnMcCabe
    Charlie, one of your problems may be a bit of a message/audience mismatch. The site is supposedly about "male hair removal", yet the opening shot of the video shows a woman with her head wrapped in a towel. The ads in the sidebar show women, one shaving her legs.

    If I'm a guy wandering into the site, I either bail out thinking I'm on the wrong site or that the person running the site is an idiot. Neither assumption bodes well for sales.

    The next thing is you open the site with a video commercial on how the system I presume you're plugging works. After that, you start putting up random hair removal articles and a how-to-shave-your-groin video. I'm not really sure how that relates to a laser hair remover. And neither are your visitors.

    What you want is a slippery slope leading to the conclusion that the laser doohickey is the best choice, and then turn them over to the vendor for the actual sales pitch.

    And if anyone does reach the end of the page, there are more ads from other people in the site footer.

    The only thing you missed was the Adsense blocks.

    It looks like a YAAB - Yet Another Affiliate Blog - with nothing special to offer.
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    • Profile picture of the author Charlie Houston
      John, thanks for the critical review. Smarts a little but OK. I am looking at ways to improve. I am considering your remarks and will make some changes.

      Charlie
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Charlie Houston View Post

        John, thanks for the critical review. Smarts a little but OK. I am looking at ways to improve. I am considering your remarks and will make some changes.

        Charlie
        Charlie, one of the senior members here (Paul Myers) often writes that an honest critic is your best friend. The feedback isn't always pleasant, but if you learn something from a fresh pair of eyes, you're ahead of the game.
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        • Profile picture of the author James Blair
          One thing i noticed were the ads in your footer, if you're goal is for them to buy the product you're pitching you should think about getting rid of them. A sales page should have no leaks, places for your prospective customers to go besides the order button or back I mean. In face I also see you don't have any lead capture mechanisms either, what I would personally do is take the ads off and def. add in a lead capture element.. Hope that helps ya some.


          James
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  • Profile picture of the author Headfirst
    You dont tell the user what you want them to do.

    Users are sheep, they need to be led. Lead them straight to the action you want them to take. Don't leave any guesswork for them.
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    Golf Outing Sponsor Signs, Banners and Flags||Plymouth, MI Marketing || Plymouth Dentist
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    • Profile picture of the author genietoast
      Your site is not bad, but I would take the top video off. Secondly, when you're writing your affiliate review, focus on the benefits more than the features.

      I don't mean make your posts sound hyper sales-pitchy. Address the benefits of male hair removal.

      Think about why your customer would be interested in male hair removal: women don't like the scratchiness, too embarrassing, other reasons. Then address why said product solves those problems. Address their benefits.

      Your blog posts are very informative, but I snoozed half way through them. They read like a documentary. You want to pre-sell your visitors.

      You can use your posts instead as articles on article directories with a link to your review site. But your review site is designed to pre-sell.

      Flexsqueeze is a good affiliate theme, but I'm going to suggest a better one that's free and a little cleaner.
      It's at Matt Carter's blog at: Free Instant Download: Premium Affiliate Wordpress Theme | Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing

      I also recommend you read his blog posts under his "copywriting" category.

      You're practically there. Just need a little fine-tuning.
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      • Profile picture of the author Michael Shook
        It is hard to tell what you want your visitors to do, it looks like you are providing information instead of selling a solution.

        You could try some of these things.

        Take away the top video.

        Put your sidebar on teh left hand side and put the ads in the top sidebar box and let the other stuff go to below the ads.

        Make a static page for your home page and a different page for your blog posts. The job of your blog posts on a selling site is to bring traffic to your offer, not offer a complete solution in the blog post. People who want to get rid of hair like this want a way to do it.

        Put your navebar below the top feature and put an ad, either banner or adsense in your top feature. Take your about page and privacy page off your navbar and put them in your footer links section.

        Take away your flexsqueeze affiliate link.

        Remove the dates from your blog posts.

        Put your other ads in the footer feature in a section in your sidebar.

        Get rid of the RSS, subscribe button and the top search box.

        I hope some of these ideas can help.
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