Here's Why I ALWAYS Pay For Advertising
First, there is no such thing as free advertising. I can print up some fliers and nail them to telephone poles and yes, it won't cost me anything, but it still isn't free. I still have to spend the time doing it and no matter how you look at it, your time is worth something.
Think about this. You have 10 hours per week to spend on your part time business. 9 of those hours will be spent on advertising and generating new business. You could spend those 9 hours doing the work or you could spend those 9 hours at a JOB making $12 per hour and spend the money you make on hiring an expert to do the advertising for you. The difference is the same!
Second, I'm a retailer not an advertiser. I'd consider myself an expert in making deals happen in my local retail economy. But I am hardly an expert in getting people into my store. There is no reason for me to pretend I'm the expert when I could just hire the real expert and let him do his thing.
I have my skills. I know what they are. I am honest with myself. MY SKILLS ARE NOT ADVERTISING. Therefor the best use of my time would be for me to concentrate on generating income from my skills and investing that income into people who have the other skills that I do not.
So here's the moral to my story. Concentrate on what you know best and pay for whatever else you need. Generate income from the things you are good at and use that income to pay for the things you are not good at.
Pretending to be the expert or lying to yourself about it will only hurt your own business in the long (and short) run.
âAn expert is a person who has made all the mistakes that can be made in a very narrow fieldâ Niels Bohr
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