Multiple Products, One List?

9 replies
I've run into a problem that's kind of confusing me.

People say they have a list of, say, 100 or 1000. Assuming they release multiple products and freebies to get people onto it, how do you separate people when it comes time to send niche-specific information or updates to one of those products?

Does this mean I have to create a separate list for every product I release?

I already have about five, with a few people on some of them and a bunch on others. I have plans to release several products in December. This could get annoying very fast.

How do people manage this process without having a bunch of lists floating around?
#list #multiple #products
  • Profile picture of the author DylanJames
    I have quite a few traditional mailing lists from people that opt in at my stores. I keep one per niche. For example, I have 3 stores that sell infant and baby products, all the people that opt in through those stores goes on one list.
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  • Profile picture of the author Istvan Horvath
    What is "annoying"?

    Yes, you should have separate lists, especially, if the products are in different niches.
    I have freebie-seekers list for:
    - my older WP related tutorials
    - for my WP3-specific free report (for this one I have several different optin forms, depending where they are coming from: my squeeze page; giveaway X; free wso etc.)

    Even if they are related topics, I prefer to have them in separate lists.

    Then I have buyers list for each product... Of course, I have some automation in place, too. If the WP3 free report subscriber buys the WP3 videos and signs up for the future update list - they get deleted/unsubscribed from the free-report-list automatically.

    Now, if I send a broadcast about some WP related stuff (info or offer) I can select to send it not only to one but to more lists in the same time.

    And, of course, for non-WP related niches I have separate lists again.
    For me the really annoying thing would be to have a huge "mixed" list without knowing why and where they signed up. How do you plan your AR sequence if you don't have specific lists? (just wondering)
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  • Profile picture of the author Zabrina
    Thanks for your responses so far. I'm just not used to list management, so the idea of having thirty lists when I've released thirty products is a little daunting.

    What I'm concerned about is what happens if someone buys Product A, then Product B. They'd be on both my lists, so they could start getting duplicate messages.

    I guess I need to actually create autoresponders now and set up broadcasts for product release notifications and personal notes (if any). Is such automation possible with Profollow?

    I was wondering the same thing, actually. The way a lot of people talk, it's like they have one huge list with hundreds or thousands of people (for ad swaps, etc).
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Zabrina View Post

      What I'm concerned about is what happens if someone buys Product A, then Product B. They'd be on both my lists, so they could start getting duplicate messages.
      You need to be able to send messages to multiple lists while filtering out the duplicates automatically. Aweber lets you do this, so I'm guessing that Profollow does too, as I think it has almost all the Aweber facilities apart from some tracking toys?

      The more accurately you segment your lists, the better, for exactly the reason Istvan describes.
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  • Profile picture of the author Benjamin1981
    Dear Zabrina,

    I think it depends on your products. If you have several products targeting on the same niche, you only need one list.

    If your products can be divided into different categories, e.g. Internet Marketing & Online Trading, then you need 2 different lists for the respective products. And of course, in the first place, your list must be built from each of the niche, respectively.

    That's what I think. Correct me if I'm wrong so that I can learn as well

    Benjamin
    IMMillionaire.com
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    • Profile picture of the author Zabrina
      Originally Posted by Alexa Smith View Post

      You need to be able to send messages to multiple lists while filtering out the duplicates automatically. Aweber lets you do this, so I'm guessing that Profollow does too, as I think it has almost all the Aweber facilities apart from some tracking toys?

      The more accurately you segment your lists, the better, for exactly the reason Istvan describes.
      Okay, awesome... thanks! I'm going to look up that stuff and automation rules when I have a bit of time. It's good to know that I'm doing it right, then!

      Originally Posted by Benjamin1981 View Post

      Dear Zabrina,

      I think it depends on your products. If you have several products targeting on the same niche, you only need one list.

      If your products can be divided into different categories, e.g. Internet Marketing & Online Trading, then you need 2 different lists for the respective products. And of course, in the first place, your list must be built from each of the niche, respectively.

      That's what I think. Correct me if I'm wrong so that I can learn as well

      Benjamin
      IMMillionaire.com
      Good point. These are IM products, but even so, I do need to be able to send people updates on their specific product.
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      • Profile picture of the author Chris Worner
        Originally Posted by Zabrina View Post

        Good point. These are IM products, but even so, I do need to be able to send people updates on their specific product.
        Hey Zabrina!

        As far as product updates are concerned, when a person purchases one of your products, on the download page, you should have an email box requesting their email so that they can receive updates for that specific product.

        Or you can state on your sales page that it is mandatory to register the product and after the purchase they will receive a confirmation email with a special link they must click before they can access their purchase.


        Chris
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  • Profile picture of the author paulie888
    Zabrina, list segmentation is especially important in separating your "freebie" seekers from your product purchasers. You obviously want to treat the buyers differently from the freebie seekers, but I understand your concern in managing those lists.

    I admit that it can get intimidating to segment and send out different emails according to how the subscribers got on your list, but ultimately this is the key to maximizing the value of your lists as well as keeping your subscribers happy.

    Paul
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    • Profile picture of the author Drizlek
      It's best to keep everything separated. I know it's confusing to say the least, not to mention the sight of several different lists at one time is enough to make your eyes cross, but it's the best way for you to not only keep things organized, but it also help with "tweeking" things like your squeeze page, wording, etc.

      All I can say is spreadsheets. Keep them simple and make sure you keep them updated.
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