Lately I've been noticing that my complaint rate was higher than the acceptable level by Aweber. Their acceptable complaint level is .1 % or 1 complaint per 1000 subscribers.
I put up disclaimers in my emails, given my subscribers useful information and still couldn't get under the acceptable level.
So after testing a lot of different options, I finally figured out something that works for me.
The first step is that I decided to remove all tracking links from my e-mails because they look rather long and can be looked at as spam by certain people. Once I removed my tracking links my spam complaints dropped by 200% instantly.
To get it to drop another 200% what I did is I made links to domain names that didn't look like they were sales material. For example: if I'm trying to promote something as an affiliate. I would send somebody to a link that read http://domainname.com/news.html
This way people looked at my links is being user-friendly and didn't see them as being spam. And I get very few spam complaints now because of it.
I can still track my open rate by using HTML e-mails. And I can also track the click throughs by just using unique landing pages for each e-mail I send out.
If you have any thoughts or suggestions on how you lowered your spam complaints let me know.