You don't have to be a Guru to make 6 or 7 figures like this

Well, he is

And you would be wrong.

Before you sell anything you should know your stuff or partner with someone who does. It's all about offering more value than you're charging. No different with this example.

But geez, a scammer and a thief? This type of strong sentiment against making a lot of money is what's holding people back.

What is it about this example that stirs up such strong emotions?

If you feel guilty about presenting customers with options, it's probably because you're not offering products that you would buy yourself. If your products are valuable and you still feel bad about maximizing sales this way, take the extra money and do something good with it.

Just saying.

He mentioned in his original post that to make this work you would have to offer good value, it seems like you missed that part. Though frankly, I've seen this done with low value stuff and seen it work. Marketing is a very powerful profit machine when you have a system set up correctly.

By the way, you don't have to be an expert in the niche, you just need to find one to partner with and/or help you with product creation. In the past five years alone we've gone into over 30 niches we knew nothing about. Product creation, sales copy, and all the content can be outsourced. OR...if you're a half-way decent at research, you can become knowledgeable enough to crank it out yourself.

RoD

The OP's reputation here is beyond reproach. His information is solid and your comment about calling someone a scammer and thief is weird. He's talking about selling ...not robbing someone in a dark alley. No one is twisting anyone's arm to buy.

Yeah but you should at least know someone's reputation before saying those things that were said. That's what everyone's point here is. Yeah there are some real scammers out there, but on the other hand, there are some real good marketers with excellent reputations and you can't just judge everyone the same.

So true, Bill, something like this would require some significant investment to set up. But as they say, the bigger the risk you take, the bigger your rewards will be - and this would only be a calculated risk if you know what you're doing. I have no doubt though that if it is set up properly your ROI will be many times your initial investment.

Sounds like you have a great goal to go after now. I suggest partnering. The trick about doing the stuff that actually works...most people think it's too hard and self sabotage before they even start.

As for the OP

I setup most of that this summer, and did a small test release to evaluate conversions. Within a month I had over 3,000 new subscribers, and as much in sales (and it's got the recurring $). I can't wait to get the full setup in place with the up-sell and refined sales material!

Also, some really good friends are now moving $100k+ a month with that basic model.

Caveat!!! It definitely requires some actual planning and forethought. Crushing news to the casual business junky looking for a quick fix. But it's more than worth it to have a real system in place.

Thanks for sharing.

I found that last sentence to be very interesting. Being in this business for a little over a decade I've learned one thing: if you want something BAD enough you will make the time and you'll save up / borrow the money to get it going.

One of my specialties when I used to be a financial planner was help people find more money. Out of the 300 plus clients I accumulated over the years, I was able to find 100% of them more money. Making coffee at home instead of buying it at Starbucks or Seattle's Best. Creating a budget and tracking all expenses to know where all your money is going. Managing your investments so that they grow. Using coupons. And about 101 other ways people can find / save / grow the money that they already have coming in.

I actually had an old client of mine call me a month ago for help with his finances because he said he was going broke. After some small talk he exclaimed how excited he was because he bought a new RV recently and wanted to take it out for a spin. I asked him how much the RV was and he said it was 28,000 dollars. I could only shake my head. People spend money on interesting things and not always within budget.

Yes, it's a tall order for many internet marketers to follow Ron's outline, but this is business and starting a business always takes a lot of hard work. Sometimes it takes a super human effort. Some people work 12-16 hour days 6-7 days a week for months on end before they hit pay dirt. For some it takes even longer (the reasons behind that would span volumes).

About 3 years ago there was a Warrior here who wanted a proven system on how to make money with no money. I asked him why I should take the time to coach him. He assured me he was hungry and would do ANYTHING I asked him to do because he wanted to succeed at this so badly.

So I took him under my wing and starting giving him homework assignments to do. I advised him it would take him about 2 to 4 weeks before he made his first sale. He quit in one week saying "this is too much work, there has got to be a faster way."

I replied, "There is a faster way, but you wanted to learn how make money without any money, so I'm teaching you how to use content and affiliate programs to do just that."

That was 3 years ago and he is still looking for that "faster way". If he had stuck to the system I taught him he would have quit his job by now. Just because something looks like it's a lot of work doesn't really mean anything in the long run.

RoD

I think part of his point is if you can make the average visitor value higher e.g. $3.00 instead of $0.30 you can start using PPC methods, and traffic becomes a lot easier than if you have to rely on SEO. And I think SEO is good but I'd really love to turn a front-end profit from a PPC campaign. This is one of my 2011 goals

This is what I am working on improving about my products - getting more visitors to buy and building a relationship, so I can then afford to splurge some money on PPC.