Do you like your flap up, or your flap down?

5 replies
I remember "back in the day" when it was discovered that displaying an image of a virtual box shot was found to increase sales conversions.

(For those wondering, a box shot is the software version of an ebook cover image)

I've forgotten the stats, but it was quite a large increase in conversion rates.

More recently we've seen the rise of software box shots where the lid is slightly opened. So instead of being basically a rectangular prism, it has the "top flap" of the box opened slightly, sticking up in the air, folded back.

If you've seen a bunch of box shots, you'll know what I mean.

Just out of curiosity - has anyone split test conversion rates with a "flap up" and "flap down" box shot?

Personally I don't like the flap ups - it's almost like a "Hey, someone's already opened that box, I don't want your shabby seconds."

Of course it's just a graphical representation of a digitral product, but even so, I still think that everytime I see a "flap up" box shot.

Since the point of box shots are to increase your conversion rates due to a psychological trigger, I'd be interested to hear if anyone has actually split test this.

cheers
Sam
#flap
  • Profile picture of the author TNTDiet
    It would be an interesting split test to try. Something as small as changing how your digital product appears could impact your conversion rate - even if by a couple percentage points.

    It's smart to continually test until you get sick of it...then do it all over again tomorrow
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  • Profile picture of the author Fun to Write
    Hmmm.

    This question could be interpreted in many ways.

    I think I like mine down, but I may change my mind later
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    • Profile picture of the author donhx
      Originally Posted by Fun to Write View Post

      Hmmm.

      This question could be interpreted in many ways.

      I think I like mine down, but I may change my mind later

      Hmmmm, indeed! What if some people prefer it up and others prefer it down? Maybe they will need to test people, not just flap position.
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  • Profile picture of the author samstephens
    Hahaha, in retrospect, the title of this thread could have been a little more "open to interpretation" than I had originally intended...

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  • Profile picture of the author RichKent
    Title made me think of this - "I like my beat down low and my top let back Can see me riding 24's with a chopper in the back Ya like ya Kenwood hot and ya top let back If ya rims sit high and ya windows pitch black"
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