Survey : which is most important?

by CrhisD 35 replies
Which (if any) of the following about a product is most important to you ?

(1) Price

(2) After-sales service

(3) Documentation (manuals etc.)

(4) 24x7 contactability (live online chat etc.)

Thanks
#main internet marketing discussion forum #important #survey
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  • Profile picture of the author Mike Hlatky
    The product itself?

    Although I probably would never buy a product unless it was in a good price range and have a good sales letter.
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    • Profile picture of the author CrhisD
      Originally Posted by Mike Hlatky View Post

      The product itself?

      Although I probably would never buy a product unless it was in a good price range and have a good sales letter.
      Interesting. So a product must not only be good, but have a good sales letter. I'm learning something here, thanks
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  • Profile picture of the author John Lenaghan
    Originally Posted by CrhisD View Post

    Which (if any) of the following about a product is most important to you ?

    (1) Price

    (2) After-sales service

    (3) Documentation (manuals etc.)

    (4) 24x7 contactability (live online chat etc.)

    Thanks
    Assuming the product is actually good (which is the most important thing to me ) these would qualify in the following order:

    1. Documentation
    2. After-sales service
    3. Price
    4. 24x7 contactability

    If the documentation is good, the after sales service won't be as critical. The price needs to be in line with what's being offered, but a high price doesn't automatically disqualify me from buying. And 24/7 contactability isn't important, as long as I get responses in a reasonable time (within 1 business day or thereabouts) assuming that it isn't some kind of mission-critical service like hosting.

    John
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    • Profile picture of the author JDArchitecture
      It all depends on the type of product.
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    • Profile picture of the author CrhisD
      Originally Posted by nichescape View Post

      Assuming the product is actually good (which is the most important thing to me ) these would qualify in the following order:

      1. Documentation
      2. After-sales service
      3. Price
      4. 24x7 contactability

      If the documentation is good, the after sales service won't be as critical. The price needs to be in line with what's being offered, but a high price doesn't automatically disqualify me from buying. And 24/7 contactability isn't important, as long as I get responses in a reasonable time (within 1 business day or thereabouts) assuming that it isn't some kind of mission-critical service like hosting.

      John
      Thanks, I'm beginning to see that different people have different ideas about what is most important.
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  • Profile picture of the author imarketed93874
    Banned
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    • Profile picture of the author CrhisD
      Originally Posted by imarketed93874 View Post

      I think price is. I like to get everything as cheap as I can
      So you're not that worried about documentation or service as long as it's cheap?
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    • Profile picture of the author Richard Van
      Originally Posted by imarketed93874 View Post

      I think price is. I like to get everything as cheap as I can
      So what If I have product X and it's great and really works but isn't cheap and product Y which is crap but cheap. What do you buy?

      I can't seriously believe that price can possibly come before quality of the product. Surely, or have I been under a stone, the quality of the product should be dictating what you're prepared to pay for something?
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  • Profile picture of the author Hoodyy
    The quality of the product is the most important thing.

    Here's a tip:

    For your first product in your sales funnel create a high quality product for a very low price so your customers feel like they're getting extremely good value. You then have happy customers that will be more likely to buy higher priced products from you in the future.

    Matt
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    • Profile picture of the author CrhisD
      Originally Posted by Hoodyy View Post

      The quality of the product is the most important thing.

      Here's a tip:

      For your first product in your sales funnel create a high quality product for a very low price so your customers feel like they're getting extremely good value. You then have happy customers that will be more likely to buy higher priced products from you in the future.

      Matt
      The problem with quality is that it's subjective (it means different things to different people.) I'm really suprised to find out people value things like sales letters and documentation, which is a good thing because I guess you always want to give people what they want (and not what you want.)
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  • Profile picture of the author powerspike
    if you are after a long term business, quality of the product. if it's a good product, people will spreed the word.

    Back that up with service and some marketing and you'll have a killer product on the loose =)
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  • Profile picture of the author tpw
    1-2-3 yes. #4 is unnecessary.
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    • Profile picture of the author CrhisD
      Originally Posted by tpw View Post

      1-2-3 yes. #4 is unnecessary.
      Even for website hosting?
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      • Profile picture of the author tpw
        Originally Posted by CrhisD View Post

        Even for website hosting?
        I'd say yes. My web hosting company usually responds in 2-12 hours, depending on their work load.

        Smaller companies tend to run support during daylight U.S. hours only. Consider paypal... Do they offer 24-hour support? No.
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        Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author dave147
    Price, support, and product quality.
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  • Profile picture of the author Michelle Adams
    Number one is that the product does what it's supposed to do. Following on from that would be support then price.

    I like the idea of 24/7 live chat, particularly if it's hosting you're referring to.
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  • Profile picture of the author sbucciarel
    Banned
    Originally Posted by CrhisD View Post

    Which (if any) of the following about a product is most important to you ?

    (1) Price

    (2) After-sales service

    (3) Documentation (manuals etc.)

    (4) 24x7 contactability (live online chat etc.)

    Thanks
    The product is most important. 24x7 contactability? - unfortunately, too many customers expect that.

    Price is relevant only in regards to the product. Who wants a cheap product that is worthless?

    After sales service? I'd rather not need it.
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    • Profile picture of the author merlincat
      I'd say price, it has to be good value for money. So the product has to be good as well.

      I always find an excuse to contact customer service and see how long it takes to reply etc (currently on day 4 of a product i'm intrested in!)
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      • Profile picture of the author Sarah S
        The quality of the product is always the most important thing to me, but in all honestly, there are some great products out there that I just can't afford, amazing as they may be. For me, it has to be a combination of a product that offers great value, but where the price is also right. The other two things are great bonuses, but if I can afford the product and it gives me what I needed, then hopefully I'll be all set to do the rest of it on my own.
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      • Profile picture of the author Richard Van
        Originally Posted by merlincat View Post

        I'd say price, it has to be good value for money. So the product has to be good as well.

        I always find an excuse to contact customer service and see how long it takes to reply etc (currently on day 4 of a product i'm intrested in!)
        Hang on a second.

        You look at the price first then test out customer support for up to 4 days?

        When abouts do you see if the products any good or of any value to you?

        Either it's after this process above which is very odd to me, or its the first thing you see in which case price can't be the first factor you use to determine whether to buy something. By seeing if somethings good value for money you must be looking at the quality of documentation/product before you look at the price.
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  • Profile picture of the author Big__Lebowski
    (1) Price - 60%

    (2) After-sales service - 10%

    (3) Documentation (manuals etc.) - 20%

    (4) 24x7 contactability - 10%

    imho
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    • Profile picture of the author Richard Van
      Originally Posted by Big__Lebowski View Post

      (1) Price - 60%

      (2) After-sales service - 10%

      (3) Documentation (manuals etc.) - 20%

      (4) 24x7 contactability - 10%

      imho
      This is a serious question but obviously it will never happen.

      If I had a product that you knew would make you a million dollars and it was $7, you'd be getting excited about the fact it cost $7 not the effect it could have on your life?

      Which (if any) of the following about a product is most important to you ?
      So the price is more important than the product you're buying with it? You don't see any features and benefits, you just see the price first. Also more important to you overall, is the ability to ask questions after you've bought it, even in the middle of the night (????)
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  • Profile picture of the author Janice Sperry
    1) Product quality
    2) Customer service
    3) Price

    For some products I would put timely updates in #2
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  • Profile picture of the author JDArchitecture
    I have re-read the OP five times to see if I was missing something.

    Nope. I didn't miss a thing, so I have to ask how anyone can answer the question without knowing what the product is?

    Originally Posted by CrhisD View Post

    Which (if any) of the following about a product is most important to you ?

    (1) Price
    Price is relative to quality, quantity & features. So, assuming you're comparing equivalent products, then price may be the most important... Or is it? Does reputation come into play? Known vs new? Ease of purchase?

    (2) After-sales service
    Not relevant for most products.

    (3) Documentation (manuals etc.)
    Not relevant for most products.

    (4) 24x7 contactability (live online chat etc.)
    Not relevant for most products.

    It seems to me that CrhisD is concerned about a software product or online application. If so, this should have been stated.
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    • Profile picture of the author CrhisD
      Originally Posted by JDArchitecture View Post

      I have re-read the OP five times to see if I was missing something.

      Nope. I didn't miss a thing, so I have to ask how anyone can answer the question without knowing what the product is?


      Price is relative to quality, quantity & features. So, assuming you're comparing equivalent products, then price may be the most important... Or is it? Does reputation come into play? Known vs new? Ease of purchase?


      Not relevant for most products.


      Not relevant for most products.


      Not relevant for most products.

      It seems to me that CrhisD is concerned about a software product or online application. If so, this should have been stated.
      I hadn't thought about ease of purchase, thanks
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  • Profile picture of the author Rezbi
    Originally Posted by CrhisD View Post

    Which (if any) of the following about a product is most important to you ?

    (1) Price

    (2) After-sales service

    (3) Documentation (manuals etc.)

    (4) 24x7 contactability (live online chat etc.)

    Thanks
    All of them. But the first two are most important.
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  • Profile picture of the author John Wood
    Assuming we talking about a product that is good I would probably say price first and then documentation but those two could easily swap around depending on how relevant the product was to my interests at the time.

    If I was dying to learn about domain flipping right now and you showed me a quality domain flipping guide with good documentation then I would more willing to pay a higher price for it as opposed to some other type of niche guide.
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  • Profile picture of the author Daniel Deegan
    Everything on your list can be ass, but if it GETS ME THE RESULTS I WANT...then you have met my primary need.

    Now if we assume it gets me the results I want, next would be good documentation, unless its a really easy to use product. Then I would say price (value) or accessibility. Much of this has to do with what the product does and how complex it is to use.

    At least for me.
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  • Profile picture of the author seoiwc2010
    i think price most impotent think for a product bcoz when people ready spend some money for some product there they get know the worth of the product so only its my thought its wrong means update me.... meet you late....
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  • Profile picture of the author deertrail
    None of that stuff matters if it doesn't provide value.

    Value delivered is #1.

    -Bryan

    Originally Posted by CrhisD View Post

    Which (if any) of the following about a product is most important to you ?

    (1) Price

    (2) After-sales service

    (3) Documentation (manuals etc.)

    (4) 24x7 contactability (live online chat etc.)

    Thanks
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  • Profile picture of the author WikiNoobie
    For me, i choose after sales service and contactability is the most vital one. i used to buy a few product(big launches product). but where it comes to support, i wait until a few month for their response. now it been a year. wow... still no replies.
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  • Profile picture of the author patricialin
    It really depends on the type of product and the niche.

    But in general, it has to be the quality of the product and i would say, the documentation and support are next in line of importance.

    That's just my take.
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    • Profile picture of the author Devid Farah
      I am assuming you are asking this question given that the product is high quality, the obviously most important factor. Given this, documentation/support are tied for most important in my book – if I can’t figure out how to use it with the documentation, or if there is a bug of some kind, I (as a consumer) will be frustrated. And when I get frustrated, I want to be able to contact someone and get good support.

      I would rank price as next most important, because if it isn’t an appropriate price (preferably one that makes me feel like I’m getting a good deal) I won’t buy it in the first place!
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      • Profile picture of the author bradlean
        Just came across in this topic survey?

        Anyway, have you encountered AWSurvey?

        Is this true or not?

        I wouldn't also say that this is a scam just because it's free.

        I would only say scam if they say it's free then later on ask you for a money.

        does AWSurvey is true or not?
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  • Profile picture of the author digichik
    The quality of a product is the most important to me, after that:
    1)Price - It 2010, have to watch the budget at times
    2)Documentation - I don't like having to call or email for support
    3)After sale support - Need to be able to access the help I need quickly, time is money
    4)24x7 contact - Not needed, but nice if available, I work late into the night often
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