Frank Kern's copy for Tony Robbins

Johnson Tay · 11-22-2008, 11:17 AM

Here it is: Tony Robbins tells you how to take control of your finances

Frank says he wrote the copy in 30 seconds, and it isn't his best.

But I thought it is pretty stellar for a 30 seconds work, don't you think so?

Matt James · 11-22-2008, 11:43 AM

...and he even used "Dear Friend"!

Michael Oksa · 11-22-2008, 11:44 AM

Quote:

Originally Posted by Johnson Tay

Here it is: Tony Robbins tells you how to take control of your finances

Frank says he wrote the copy in 30 seconds, and it isn't his best.

But I thought it is pretty stellar for a 30 seconds work, don't you think so?

If he said he wrote it in 30 seconds then he ought to be in the Guiness Book of World Records, because that's typing at 622 words per minute - and that doesn't include ANY proofreading, editing or ormatting.

A bit of an overstatement. And for what purpose?

All the best,
Michael

jazzyjeff · 11-22-2008, 11:45 AM

Johnson,

That is a pretty good opt-in page for 30 seconds. All the key elements of an opt-in page are in there. Short, bullet points, good headline...only one problem:

In the audio, Tony Robbins says, just drop your email in the box above. But the opt-in box is actually below his picture/audio.

Jeff

Shaun OReilly · 11-22-2008, 11:50 AM

Quote:

Originally Posted by Matt James

...and he even used "Dear Friend"!

I bet Tony wouldn't let him use the "bad news" subject line!

R Hagel · 11-22-2008, 11:51 AM

Just an aside -- Tony Robbins should be getting some traffic on the site, because he mentioned the URL on Larry King Live last night.

Johnson Tay · 11-22-2008, 12:10 PM

LOL... Frank forgot the "above-the-fold" rule when it comes to positioning the opt in box to get highest opt ins. But, it was smart of him to request for an email only. I heard it improves conversion

Johnson Tay · 11-22-2008, 12:10 PM

Quote:

Originally Posted by Shaun OReilly

I bet Tony wouldn't let him use the "bad news" subject line!

HAHAHA...

Justin Mandel · 11-22-2008, 12:51 PM

Thanks Michael.

30 seconds?

Maybe 3 minutes.

He even starts it by talking about "bad news".

Had I saw that right from the start and not scanned it, I would've held to my new no "bad news" policy and closed the page.

It's got all the right elements.

I wonder how much he got paid to write that?

Quote:

Originally Posted by Michael Oksa

If he said he wrote it in 30 seconds then he ought to be in the Guiness Book of World Records, because that's typing at 622 words per minute - and that doesn't include ANY proofreading, editing or ormatting.

A bit of an overstatement. And for what purpose?

All the best,
Michael

SeanIM · 11-22-2008, 01:22 PM

I can dig it...it's straight and to the point.

I don't think it's one of Franks more complex
masterpieces but I'm certain it will do the trick.

- Sean

All the cool kids live in San Diego...
I miss CA

41 weeks to go...

Thomas Belknap · 11-22-2008, 05:35 PM

Quote:

Originally Posted by ste25

Someone forgot (or was too lazy) to proofread the salespage. Not impressed.

Maybe they are more concerned with conversions.

pjs · 11-22-2008, 06:14 PM

Quote:

Originally Posted by Johnson Tay

Here it is: Tony Robbins tells you how to take control of your finances

Frank says he wrote the copy in 30 seconds, and it isn't his best.

But I thought it is pretty stellar for a 30 seconds work, don't you think so?

I think he said he wrote it with about 30 seconds notice. Meaning he had no real time to prepare but I'm sure he spent some time to actually write the copy hehe

tanya7zhou · 11-22-2008, 10:26 PM

Quote:

Originally Posted by Johnson Tay

Here it is: Tony Robbins tells you how to take control of your finances

Frank says he wrote the copy in 30 seconds, and it isn't his best.

But I thought it is pretty stellar for a 30 seconds work, don't you think so?

30 seconds??? Well he couldn't have written that copy for Tony Robbins in 30 seconds. But we all know Frank Kern......Hype man.

He said that for hype's sake!

John Rowe · 11-22-2008, 11:17 PM

Did Frank write that for Tony, or as an affiliate of Tony's new product? There is a difference.

Keegahn · 11-22-2008, 11:23 PM

I believe it was for Tony himself - doing a whois on the domain name 'TonyRobbinsEconomy.com', which redirects to that exact page, says the domain was registered by some Mike Koenigs cat.

Visiting MikeKoenigs.com shows that he's an Internet Marketer but there's also a video of Tony talking about this Mike character... and a photo of Mike, Frank and Tony at some cafe.

Research ninja!

Don Schenk · 11-23-2008, 06:25 AM

What surprised me is the download page is presented after you give your email address but before you do the email confirmation with Aweber.

Anyone can receive the audio files without actually doing the double optin! Just don't confirm, and you won't be in Tony's list.

I did confirm because I want to see how he is marketing online.

:-Don

Michael Oksa · 11-23-2008, 09:10 AM

Quote:

Originally Posted by pjs

I think he said he wrote it with about 30 seconds notice. Meaning he had no real time to prepare but I'm sure he spent some time to actually write the copy hehe

That makes a big difference.

It's just that it was humanly impossible to actually write it that quickly, even with voice recognition software.

However, if he had short notice and wrote it off the top of his head, then no problem. Sometimes the gut feeling type of copy can do better than the "experts" would expect.

All the best,
Michael

11-22-2008, 11:17 AM	#1
Johnson Tay HyperActive Warrior War Room Member Join Date: Mar 2008 Location: , , Singapore. Posts: 359 Thanks: 24 Thanked 141 Times in 13 Posts	Frank Kern's copy for Tony Robbins Here it is: Tony Robbins tells you how to take control of your finances Frank says he wrote the copy in 30 seconds, and it isn't his best. But I thought it is pretty stellar for a 30 seconds work, don't you think so?

11-22-2008, 11:43 AM	#2
Matt James Matthew James O'Connor War Room Member Join Date: May 2005 Location: Darkest Lincolnshire, UK Posts: 505 Thanks: 111 Thanked 87 Times in 52 Posts Social Networking Contact Info	Re: Frank Kern's copy for Tony Robbins ...and he even used "Dear Friend"!
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11-22-2008, 11:45 AM	#4
jazzyjeff HyperActive Warrior War Room Member Join Date: Nov 2008 Posts: 192 Thanks: 3 Thanked 13 Times in 12 Posts	Re: Frank Kern's copy for Tony Robbins Johnson, That is a pretty good opt-in page for 30 seconds. All the key elements of an opt-in page are in there. Short, bullet points, good headline...only one problem: In the audio, Tony Robbins says, just drop your email in the box above. But the opt-in box is actually below his picture/audio. Jeff

11-22-2008, 11:51 AM	#6
R Hagel Copywriting and More... War Room Member Join Date: Feb 2003 Location: Where it's cold, USA Posts: 3,222 Thanks: 1,400 Thanked 1,884 Times in 703 Posts	Re: Frank Kern's copy for Tony Robbins Just an aside -- Tony Robbins should be getting some traffic on the site, because he mentioned the URL on Larry King Live last night.

11-22-2008, 12:10 PM	#7
Johnson Tay HyperActive Warrior War Room Member Join Date: Mar 2008 Location: , , Singapore. Posts: 359 Thanks: 24 Thanked 141 Times in 13 Posts	Re: Frank Kern's copy for Tony Robbins LOL... Frank forgot the "above-the-fold" rule when it comes to positioning the opt in box to get highest opt ins. But, it was smart of him to request for an email only. I heard it improves conversion

11-22-2008, 01:22 PM	#10
SeanIM Don't think about rabbits War Room Member Join Date: Nov 2005 Location: ...between my left and right ear. Posts: 768 Blog Entries: 1 Thanks: 38 Thanked 69 Times in 53 Posts	Re: Frank Kern's copy for Tony Robbins I can dig it...it's straight and to the point. I don't think it's one of Franks more complex masterpieces but I'm certain it will do the trick. - Sean All the cool kids live in San Diego... I miss CA 41 weeks to go...
	Interested in how to publish with SEO in mind and also into the Social Media space? It's merging and I'll have another updated product out on this soon. - Sean Mitchell For now you can checkout Social Search Exposed

11-22-2008, 11:17 PM	#14
John Rowe YES, I'M RICH! War Room Member Join Date: Aug 2002 Location: Vancouver, B.C. Posts: 1,887 Thanks: 81 Thanked 77 Times in 52 Posts	Re: Frank Kern's copy for Tony Robbins Did Frank write that for Tony, or as an affiliate of Tony's new product? There is a difference.

11-22-2008, 11:23 PM	#15
Keegahn Active Warrior Join Date: Oct 2008 Posts: 78 Thanks: 1 Thanked 10 Times in 8 Posts	Re: Frank Kern's copy for Tony Robbins I believe it was for Tony himself - doing a whois on the domain name 'TonyRobbinsEconomy.com', which redirects to that exact page, says the domain was registered by some Mike Koenigs cat. Visiting MikeKoenigs.com shows that he's an Internet Marketer but there's also a video of Tony talking about this Mike character... and a photo of Mike, Frank and Tony at some cafe. Research ninja!

11-23-2008, 06:25 AM	#16
Don Schenk Senior Warrior Member War Room Member Join Date: Sep 2007 Location: Cincinnati, OH and beautiful Park City, UT Posts: 1,649 Thanks: 775 Thanked 495 Times in 335 Posts	Re: Frank Kern's copy for Tony Robbins What surprised me is the download page is presented after you give your email address but before you do the email confirmation with Aweber. Anyone can receive the audio files without actually doing the double optin! Just don't confirm, and you won't be in Tony's list. I did confirm because I want to see how he is marketing online. :-Don
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