Article Writing Tips
Web Writing Tip:When a reader visits your website, you want to persuade him or her to respond in some way. Use the following 14 tips to help you get the response you want.
- Always focus on the needs, wants, and desires of your readers.
- Grab attention in the first line.
- Chat" on paper to someone you know. Don't write to people in general.
- Concentrate on the benefits (not the features) of your solution, service, or product.
- Give specific, relevant information and don't be vague.
- Use action verbs and write conversationally.
- Be concise, but say what is necessary.
- Provide a guarantee.
- Keep your sentences short. (Maximum of 16 words on average)
- Keep paragraphs short. (Maximum of five lines)
- Tell your readers exactly what they need to do.
- Always include a postscript with an incentive to act now.
- Bold your headlines, use white space, and align your text to the left.
- Ask someone to read your text aloud. If they frown, hesitate, or stumble, rewrite.
Chapter 5: Writing Persuasively on Paper and in Electronic Formats
Author: Deborah Britt Roebuck, Mary Ann McKenney
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