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I Need Your Expertise

by bizman413
15 replies
Hey guys, I'm launching a new "campaign" I'll probably end up doing some split testing, but just as to get a general feel... Would a better sales tactic be... "How I made my first $100 Online" or... "How to make your first $100 Online."?

At first I thought the answer was simple, it has to be the latter. Because people are more interested in what I can do for them, instead of what I did for myself. Am I right with this thinking? Or no?
#expertise
  • Profile picture of the author warriortx
    How to make your first $100 Online
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  • Profile picture of the author J.M.Wilson
    "How I Made My First $100 Online" would be a great seller for someone who has recognition in this field and is regarded as an expert. It would sell by the bucket load.

    For a "no one" I doubt it would do so well.

    I'd go for the other one for that reason
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  • Profile picture of the author bizman413
    Okay, thanks for the input guys. Like I said, I'll probably test them both out and see which one sells better.

    Also, I like the point you made J.M Wilson.
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  • Profile picture of the author Boricua
    Originally Posted by bizman413 View Post

    Hey guys, I'm launching a new "campaign" I'll probably end up doing some split testing, but just as to get a general feel... Would a better sales tactic be... "How I made my first $100 Online" or... "How to make your first $100 Online."?

    At first I thought the answer was simple, it has to be the latter. Because people are more interested in what I can do for them, instead of what I did for myself. Am I right with this thinking? Or no?
    "How to make your first $100 Online."?
    Probably has like 3,000,000 Google headlines starting with that opening.

    "How I made my first $100 Online"

    Intrigues more and often sales way more. You can be a total nobody and sale a truckload depending your sales letter. It'd be great if you can humanize it a bit more. e.g; "...By Accident While..."
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    • Profile picture of the author bizman413
      Originally Posted by Boricua View Post

      Probably has like 3,000,000 Google headlines starting with that opening.

      "How I made my first $100 Online"

      Intrigues more and often sales way more. You can be a total nobody and sale a truckload depending your sales letter. It'd be great if you can humanize it a bit more. e.g; "...By Accident While..."
      Also a valid point. Hmm, this is getting harder than I thought. I'll have to mess around with it some more.
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  • Profile picture of the author Michelle Adams
    I prefer "How I made my first $100 online". It makes me curious to learn about what you did specifically. Personal stories always present as more genuine to me (doesn't always mean they are though unfortunately.)

    "How to make your first $100 online" Doesn't pique my interest whatsoever.
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  • Profile picture of the author DylanJames
    How about...

    "Follow The Exact Steps I Used To Make My First $100 Online"

    Kind of incorporates both.
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  • Profile picture of the author mywebwork
    I also vote for "How I made my first 100 dollars online". It states that you've actually done it, and you are willing to show others how to do it.

    Using another example, "How to climb Mt Everest" is nowhere near as exciting as "How I climbed Mt. Everest". I could write the first book without ever leaving the house, and that hardly makes me an expert. Explaining how I made it to the top on the other hand shows expertise in the subject matter.

    Bill
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  • Profile picture of the author BonganiS
    Originally Posted by bizman413 View Post

    Hey guys, I'm launching a new "campaign" I'll probably end up doing some split testing, but just as to get a general feel... Would a better sales tactic be... "How I made my first $100 Online" or... "How to make your first $100 Online."?

    At first I thought the answer was simple, it has to be the latter. Because people are more interested in what I can do for them, instead of what I did for myself. Am I right with this thinking? Or no?
    I think "How I made my first $100 Online" is best because it shows that what you offer is practical and possible. It is something you have experienced yourself.
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  • Profile picture of the author pethanks
    It is easy for me to earn $100 because I am an experienced link builder.
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  • Profile picture of the author paulie888
    Personally, I'd also go with the "How I made my first $100 online" angle, simply because that approach would be more personal and intimate (as opposed to the other more generic approach), especially if you emphasize that you'll be sharing all of your results in the form of a detailed case study.

    With that said, the only way you'll know for sure is to split test your offer with the exact type of traffic campaign that you'll be using when you launch this product.
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  • Profile picture of the author Hooda M Kismet
    "How I made my first $100 online" sounds better in my opinion because you are talking about your own experience so it will be seen as authentic and credible. You can aklso try: "What I did to make my first $100 online", "Steps I followed to make my first $100 online" etc.
    All the best!
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  • Profile picture of the author bigredrassler
    "How I made my first $100 online, and step by step instructions for you to do the same." Don't be afraid of using a compound sentence here, it both humanizes the outcome and implies a benefit, perhaps a sub heading on how the system can be replicated ad infinitum to add just a little hype. Just a few opinions, I am still adjusting to the differences between mainstream marketing and online.
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  • Profile picture of the author CyberSorcerer
    If this is an email campaign, looks like a subject line, then it could be improved just a little.

    If this is your header message on a sales page then it needs to be a little more informative and directed toward newbies. Because I can make $100 today sending out a good offer to my list, but a newbie wouldn't have a list built up yet to allow for that.

    I have bought products that sold ideas along those lines which is something that a newbie couldn't possibly do. So the only smart recourse was to return the product.

    Always be clear in your sales material and don't leave anything for the newbie to assume. That is if you're marketing to newbies.
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