65 page ebook in the fitness niche - What path to go. Need help!!!!

As you can probably tell from some of the other responses - you have two paths you can take here:

1. Sell your information immmediately to all of those who are already doing business in this niche by offering your material as licensed content - resell, PLR, private sale, etc.. With some of the big players in this niche, you could be the "back-end" to someone else's already established front-end supplying content.

2. OR -- you may want to become a front-line player where you build your own list, your own online presence, your own affiliate base and your own group of products. Obviously this will take more work and perhaps a little longer, but results in a cookie cutter approach that you can use to roll out product and after product and continually earn money from your list -- it also builds you a business with equity that you could sell in the future should you have/want to

I would not at all be worried about competition - having helped hundreds of information publishers, I can tell you that competition is MUCH better than nobody playing in your field.

What will be critical to your success is...

1. Clearly hitting the online audience with the emotional triggers (product title, headline, sales copy) of why people desparately want to become lean, add muscle and lower body fat...there are a few different directions you can go there (fat burning, muscle building, health, etc...) you need to clearly decide on one and then...

2. Create a SYSTEM that helps to differentiate what you have to offer from the competition. Sounds like you already know what it takes and have the proof which is great, but you have to have a simple way to explain to people why your approach is different OR at least simpler or more effective

3. Learn the in's and out's of internet marketing. Keyword research is definitely a part of it, but so is knowing what to DO to most effectively target the keywords you identify as the sweet spot AND learning the basics of affiliate marketing will be important in this space as there are tons of big list holders and channels to market that love to promote hot products in this niche. Literally some of them will spend thousands and thousands of dollars each month advertising if they know your product will sell. To that end, it is likely worth working with a copywriter (if not having them write your sales page entirely, at least have them critique it which often costs less) so that you shorten your path to higher conversions and can move to an active, thriving affiliate model sooner

Jeff