Test results: html vs text email

4 replies
Here are some split test results of a text only email vs html.
Copy was the same.

It was promoting a holiday sale for $100 off one of our niche products (not biz opp).

The html email was simple to keep the image size down.

text email got 858 clicks.
html email got 634 clicks.


I thought this was worth a test since we have been sending this list text only emails for a long time. Maybe the html would be something different and get more clicks. NOPE.

Despite the results, I think testing things like this every once in a while is a good practice.

Anyone else have any good email test results they want to share?

Jeff Mulligan
#email #html #results #text
  • Profile picture of the author brad91
    Jeff
    thanks for that little test.
    That is good data there. I was interested in that too.

    I haven't done test but was wondering if I need to go html.

    On another similar note, I have an ecommerce site that
    I want to start a newsletter. I know I am missing a lot of
    sales by not having it.

    But I am lacking on experience setting up a good newsletter.

    Does it need to be html with some nice graphics?

    ANy good resources in here? I do some searches.
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  • Profile picture of the author jeffmull
    I can tell you all my newsletters are text, and this test result helps me reinforce that decision.

    Jeff
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  • Profile picture of the author williamo
    Jeff

    thanks for that test - I always send my emails by text mainly because I am not sure what level of security my readers websites have and whether the emails will be trashed or not.

    I get somewhere up in the 60+% opening rate so I have been happy with that but never quite sure whether thats the better opening rate or whether I should use HTML with more impact or not.

    I will test it in the future just to see what the result is but in the meantime thanks for your post

    Williamo
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  • Profile picture of the author leiden
    That's a pretty big difference, about 40%. Nice to know!
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