Test results: html vs text email
Copy was the same.
It was promoting a holiday sale for $100 off one of our niche products (not biz opp).
The html email was simple to keep the image size down.
text email got 858 clicks.
html email got 634 clicks.
I thought this was worth a test since we have been sending this list text only emails for a long time. Maybe the html would be something different and get more clicks. NOPE.
Despite the results, I think testing things like this every once in a while is a good practice.
Anyone else have any good email test results they want to share?
Jeff Mulligan
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