Are You Missing Out on Making an Insane Income Online by Focusing on All the Wrong Things?

10 replies
I see a fair number of threads where people ask questions such as:
* How many articles can you do a day?

* How fast can you write an article?
And so on. And, not just about articles, but other things as well, like product creation too.

But, those are the wrong types of questions.

The types of questions to ask are:
* How does this article (or product, etc.) benefit the reader?

* What kind of return (ROI) will I get on this article (or product, etc.)?
Too many people focus on quantity, rather than quality.

Let me ask you this, which of these is more valuable?
A) 100 articles that get an average of 100 readers each

B) 10 articles that get an average of 1,500 readers each
The answer is B.

Try this one. Of these, which is more valuable?
A) 100 articles that get an average of 100 readers each

B) 10 articles that get an average of 100 readers each
You're thinking they're the same, right? Well, what if A has a 1% conversion rate and B has an 15% conversion rate?

Then the answer is B.

Of these, which is more valuable?
A) 100 articles that get 100 readers each within 30 days, and then next to 0 thereafter

B) 10 articles that get 100 readers each consistently every month, year after year
You probably thinking B, right?

Well, you might be wrong.

The answer here is "It depends."

If whatever you are promoting is fleeting in nature, such as a big movie release or new video game, A is probably going to be your best ROI. On the other hand, if you're focusing on marketing a more persistent product, then B is your best bet.

The point is that you can't just focus on quantity. It's not about how many words you can churn out every day or how many products you can create. It's the value of what you've created.

Remember that it isn't always the person or company that produces the most or the fastest. Quite often, it's the one that produces the best.

So, don't worry about whether you can churn out 1 article a day or twenty. Focus on the value you can produce in a day. The value for you and the value for your customers.

Sometimes the smallest numbers in output can produce the largest numbers in ROI.

It's like this... You could make a million dollars by selling a million things for $1 each. Or, you could make a million dollars by selling 100,000 things for $10 each. Or, by selling 10,000 things for $100 each. And so on.

Too many people, I think, get stuck on the first bit, trying to sell a million things for $1 each. They focus on how many things they can make each day and how fast they can produce them, but not on whether or not anyone actually wants them.

That's not to say that you can't get rich by selling a million one-dollar items but, before you do, you better make sure there are a million buyers out there and that the item is really worth $1. Thus, even with cheap items, you still have to produce something of value.

And, yes, I've made two different points in this post, but consider that a 2-for-1 deal.
#focusing #income #insane #making #missing #online #things #wrong
  • Profile picture of the author Oxbloom
    The answer to the first one is "it depends" also.
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  • Profile picture of the author tpw
    One of the articles I wrote and had published in 2002 has consistently sent me 55 visitors per month.

    On the surface, that does not seem like much, and it probably isn't. But most articles have zero long-term value, so it will eventually pass some of the others.

    In its first month, it was delivered to 100,000 readers and delivered 2,500 visitors to my website. And it has produced a consistent 55 visitors per month for the last 8 years, or in other words 8yrs x 12 months = 96 months x 55 visitors per month = 5280 + 2,500 visitors in its first month.

    In essence, I have received twice as many visitors from the article over the last 8 years as I did in that first month after publication.

    I am still amazed when I see that referral URL in my site statistics, because I never thought of it as one of my better articles.

    That article written in 90 minutes in 2002 has delivered thousands of dollars to my business over the years and continues to deliver sales to my website even today.

    That is the real value of writing quality over quantity.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
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  • Profile picture of the author ryanbiddulph
    Great advice Dan.

    How successful you become as an internet marketer is based on what value you bring to the table, not how many articles, etc you write each day.

    Getting caught up in a numbers game causes one to focus on quantity over quality. Reaching certain numbers has nothing to do with value. Your success is not dependent on the number of acts you engage in but the number of quality acts performed each day.

    RB
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    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
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  • Profile picture of the author King Shiloh
    Banned
    If only some article marketers should understand the importance of proper keyword and market research, they will be fine.

    Proper keyword and market research will help you to know what your target market wants and how many of them want a particular stuff.

    1 million articles that do not provide a solution or a link to the solution to a common problem of a target market are a waste of time, energy and resources.

    But just 1 article that provides just a clue to the solution to a problem is the king.

    Content is the king, quality is the queen and value is the heir-apparent.
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  • Profile picture of the author Dennis Gaskill
    Great post, Dan. To back-up your point about quality, I wrote my first ebook about 9 years ago. I made it as good as I possibly could at the time. Now, 9 years later, that product is still selling. If it wasn't high quality, word would have gotten around and it would have quit selling long ago. The fact that people are still recommending it shows it isn't just me being biased in thinking it's a good product, because I haven't promoted it in years.

    I say that not to brag, but to provide something for product creators to think about ... if you put forth your best effort at quality, that effort can pay off for years and years. If I divide the time it took to create the product into how much money I've made from it, I've earned hundreds of dollars an hour, paid over time, for my original effort. Every copy sold increases how much I made per hour when I created it.
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    Just when you think you've got it all figured out, someone changes the rules.

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    • Profile picture of the author KevinTorrence
      My folks always said "Work smart, not hard" ... and this seems to always hold true. If you put in the effort to be well researched, correct & reliable information, and keep it mostly timeless ... it's always gonna be awesome. If you slam out trash all the time, you're gonna have to keep working your fingers to the bone to keep it going (or skip town quick! haha) I'm a stickler for high quality always because junk is a pet peeve of mine. It's never done me wrong so far.
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  • Profile picture of the author fastnetprofits
    Good post dan, I'm an ex recruitment consultant and have in the past written alot of articles surrounding how to interview etc. now these articles still get very high numbers of visitors and send lots of traffic to my sites even years down the line so quality is always your first port of call.
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  • Profile picture of the author Kan
    "Quantity has a quality all its own." Joseph Stalin


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  • Profile picture of the author JBroyer44
    This is a great post for a newbie like me who is just getting started. The thought of having to produce 100's of article a month is daunting is like hitting a brick wall motivation wise. I have decided through my hubpage plan that i will be better served sticking to the niche that i know so i can provide value instead of writing about topics in which i know nothing just to make a buck.

    also while working on my first Amazon niche site that i started this week i realized i could turn this into more of a blog/fun authority site which would add more value than just a bunch of product reviews plastered everywhere.
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  • Profile picture of the author 82ana
    Content is king, queen and the jester!

    thanks for the post.
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