Which Opt-In Page Do You Think Would Convert Beter?

You can't compare, both are aimed at completely different products and services. Whjat works for one audience won't work for another.

An informed answer could be made if both were promoting same product.

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sibster

13 years ago

me personally 2 i hate videos lol, i like to browse through the info then decide not wait on some one to tell me the info.

Both look great though

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fated82

13 years ago

Sample 2.....Coz no one want to read cluttered information....

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Rukshan

13 years ago

No argument. Option 2 is my choice.

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Richard Van

13 years ago

I think this is a difficult question.

For me and this is just my opinion, I prefer the "look" of 2. However there are lots of things I'd want to test. Firstly in 1, Chris looks fairly trustworthy, he comes across quite a nice guy, he says he'll teach you step by step and there are encouraging testamonials. I can see a newbie going for it.

With 2, it's aimed at people with anxiety, it's all in blue which is a cold colour. There's no interaction where somebody quite possibly wants interaction.

To be frank they are both good but I would never just copy either and leave it. I'd be testing all kinds of things, especially like Margo said, red arrow instead of blue and maybe some warmer calming colours in 2. Less clutterred in 1, less pictures of Chris, test without video etc etc.

If it was me and I had to decide between them, it would a) depend on what I was selling and b) I'd be testing a number of variations of both to find out which converted better rather then guessing.

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halmo

13 years ago

Originally Posted by Richard Van

I think this is a difficult question.

For me and this is just my opnion, I prefer the "look" of 2. However there are lots of things I'd want to test. Firstly in 1, Chris looks fairly trustworthy, he comes across quite a nice guy, he says he'll teach you step by step and there are encouraging testamonials. I can see a newbie going for it.

With 2, it's aimed at people with anxiety, it's all in blue which is a cold colour. There's no interaction where somebody quite possibly wants interaction.

To be frank they are both good but I would never just copy either and leave it. I'd be testing all kinds of things, especially like Margo said, red arrow instead of blue and maybe some warmer calming colours in 2. Less clutterred in 1, less pictures of Chris, test without video etc etc.

If it was me and I had to decide between them, it would a) depend on what I was selling and b) I'd be testing a number of variations of both to find out which converted better rather then guessing.

Hi Richard,

You are right. Many things (such as the product) should be considered, so the poll is a bit simplistic.

Although, I made it a poll (which means choosing between the two), I was hoping to get a few comments too, like yours, that add more meaning. So, at the end, we will have a poll result (for general preference), and some specific advice to sort through, which will help come up with an "ideal" opt-in page.

And thanks for the reminder about testing different variations.

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Richard Van

13 years ago

Originally Posted by halmo

And thanks for the reminder about testing different variations.

Hali

My pleasure Hali,

Like I said I do actually think they both have their merits but the one thing I've learned over time is to take a humble approach to what the best method will turn out to be.

This basically means that what I think will work best by and large is more often than not wrong when I test things. In fact I'd go as far as saying what I often think will work the least gets the best results.

Which is why I'm glad it was drilled into me many years ago that testing is so essential. To be frank I doubt I'd be earning anything if I gone on what I "thought" worked.

Good luck with your project.

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halmo

13 years ago

Interesting comments.

Originally Posted by Richard Van

My pleasure Hali,

Like I said I do actually think they both have their merits but the one thing I've learned over time is to take a humble approach to what the best method will turn out to be.

This basically means that what I think will work best by and large is more often than not wrong when I test things. In fact I'd go as far as saying what I often think will work the least gets the best results.

Which is why I'm glad it was drilled into me many years ago that testing is so essential. To be frank I doubt I'd be earning anything if I gone on what I "thought" worked.

Good luck with your project.

Yes, I guess one can never underestimate the power of testing. After all, we have to try to think with other people's minds (to see what will be pleasing to them), but then, we never can to 100%. Thank you Richard, for your thoughts.

Originally Posted by sal64

However, it has been tested that different pages work for different audiences.

so there you have it.

Yes, have to keep that in mind.

Originally Posted by Shaun OReilly

I have NO idea.

The ONLY way to get the definitive answer is to do a
split test with YOUR target market and two versions of
YOUR offer.

Shaun

Shaun, by "two versions of YOUR offer" do you mean two versions of the squeeze page, or two versions of what I give away as a freebie, or ... ?

Originally Posted by JohnMcCabe

My vote was #2, and reflects only my personal distaste for autoplay videos.

Yes, I think quite a few of us share that distaste. I think I will create the squeeze page without a video now, and will see later. I am not a particularly big fan of videos on squeeze pages, but I have to say (as Richard and some others said, that the video on the first one did provide some positives in being personable and building one's own brand.

Originally Posted by davemiz

I've tested the hell out of squeeze pages.... testing HUNDREDS of layouts and several thousand variation multivariant tests....

I've got landing pages dialed in.... in my niche business (not the ridiculous IM market), i have in the current test 19 variations doing over 50% with the winner around 72%... so i know what i'm talking about.

If either of those pages do over 20% I'd be surprised.

That's very impressive -- the amount of testing you have done and your conversion rates. Thanks for your insights -- from the mouth of an experienced tester

Originally Posted by Richard Van

Davemiz,

Loath as you are no doubt, to share your hard come by secrets, would you care to suggest to the OP and the rest of us what will work?

I second this request.

without knowing what the OP plans to sell or give away

Not the IM niche. My niche is one of the evergreen niches where somewhat of a "personal touch" in my squeeze page (and relationship with my list), and trust building will be a positive (but, not cheesy, no thank you

)

I am planning to give away a 30-40-page eBook.

Thanks much to all who commented or voted.

Thanks
1 reply

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halmo 13 years ago

By the time I finished writing my previous post, three more people commented.

It's apparent that the main point of all responses is test, test, test ... and test more.
The other major point I see is the video.
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dave147

13 years ago

I would say Option 2

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sme

13 years ago

the only way to really find out is to split test it.

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dave147 13 years ago

Originally Posted by sme

the only way to really find out is to split test it.

Yes we know! but come on...just answer the question
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theemperor

13 years ago

I went for sample 1.

Mainly because on sample 2 I didn't feel naturally drawn to the opt-in form, but in sample 1 I did.

The two pages are very different - different graphics, different layout, different use of video and promoting very different products.

So it is a very hard call, so I'm not betting on it :-)

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sal64

13 years ago

Interesting feedback... especially since we are all into IM.

However, it has been tested that different pages work for different audiences. If you are targeting people on here, then V2 will work better as shown by the feedback.

However, if you are targeting the general public, then V1 will win hands down in my opinion, because it does not scream out internet marketing. And if you are looking to brand yourself, then it looks very professional and trustworthy.

V1 is fine if it was targeted to your list or and affiliate was sending you traffic.

so there you have it.

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petevamp

13 years ago

As much as I hate videos I liked sample 1. But might I add you should make them start the video by clicking on it or something instead. Maybe put a arrow telling them to start the video for more info. Thats also just my opion I do like sample 1 though either way

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Shaun OReilly

13 years ago

I have NO idea.

(And neither does anyone else in this thread).

The ONLY way to get the definitive answer is to do a
split test with YOUR target market and two versions of
YOUR offer.

Everything else is just an opinion and opinions don't count
if you're an effective and scientific marketer.

Dedicated to mutual success,

Shaun

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Richard Van

13 years ago

Originally Posted by Shaun OReilly

I have NO idea.

(And neither does anyone else in this thread).

The ONLY way to get the definitive answer is to do a
split test with YOUR target market and two versions of
YOUR offer.

Everything else is just an opinion and opinions don't count
if you're an effective and scientific marketer.

Dedicated to mutual success,

Shaun

Which is exactly why I told him to do exactly what you just said.

Henceforth and I quote myself...

Which is why I'm glad it was drilled into me many years ago that testing is so essential. To be frank I doubt I'd be earning anything if I gone on what I "thought" worked.

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JohnMcCabe 13 years ago

To answer the original question, I have no clue. Especially since I'm instructed to ignore the product, the content, and pretty much everything else.

My vote was #2, and reflects only my personal distaste for autoplay videos. That said, I've happily run ads that I thought were stupid, ugly, boring, etc. because the people they were really aimed at responded to them.
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- KevinTorrence 13 years ago
  
  Although testing is the only way to know ...
  
  Me personally, I'd go somewhere in between the 2 ... but I do prefer really simple squeeze pages.
  
  #1 is SUPER cluttered, almost too much going on ... but I could see where it might look professional & legit to someone unfamiliar with IM. With someone that is into IM ... it screams cheesy/scammy-ish/the dude's trying to hard ... etc. The way the guy presents himself seems nice & trustworthy though.
  
  #2 just doesn't pull me in ... the layouts a bit too weird & cold.
  
  I personally like to keep the page simple (I'll admit my designs are kinda ugly too) ... but try to make the bullet points match all the hot points of the niche research I've done. Make it as easy (design-wise) and no-brainer (content-wise) to sign up, then test out tweaks.
  
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davemiz

13 years ago

obviously you gotta test.

what are the traffic sources? that is HUUUUGE.

they both aren't really good squeeze pages to tell you the truth. video on optin pages drastically lowers conversions in *every* single one of my tests.

so its not that one.

the video page also has way too many graphics and is very confusing on the eye.... it looks sorta pretty but theres way too much stuff crammed into the page.

the anxiety one is a bit better, the copy is very weak... and i'm 100% sure the layout isn't optimized for conversions from the my tests.

I've tested the hell out of squeeze pages.... testing HUNDREDS of layouts and several thousand variation multivariant tests....

I've got landing pages dialed in.... in my niche business (not the ridiculous IM market), i have in the current test 19 variations doing over 50% with the winner around 72%... so i know what i'm talking about.

If either of those pages do over 20% I'd be surprised.

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Richard Van

13 years ago

Davemiz,

Loath as you are no doubt, to share your hard come by secrets, would you care to suggest to the OP and the rest of us what will work?

I too am in a ton of niches, none of which are IM or MMO. I've tested video and have had mixed results across various niches, some it's been better, others worse, so I do understand where you're coming from but I do think, with a good written call to action and a play button as opposed to the "You're watching it whether you want to or not" option, there is a possibility of success and the OP still ought to test it, seeing as we have no idea what the niche is.

I'm not for one minute saying you're wrong, rather, without knowing what the OP plans to sell or give away we should only really be recommending doing what we both have and test the hell out of it first.

I can see you have clearly and very methodically tested squeeze pages, I'd assume more than I have, which has been extensive. My point being I've never really had a landing page that works for all niches. I test and on average, the best performing squeeze page for each niche is at least slightly individual, to some extent, from the next one.

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ChiTownRoc

13 years ago

I'm kinda surprised so many picked #2. It's so boring to me I had to go back a few times just to see why you all picked it.

Maybe it's because I like videos better than just plain text, so I would pick 1. I'm a visual and like people so I like to see & hear who I might do business with.

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Alexa Smith Banned 13 years ago

I have no idea.

I strongly prefer number 2, myself, which suggests to me that number 1 may convert "similar traffic" better (however you define "similar traffic" in two totally different niches!). As against that, number 1 has an autoplay video, which obviously loses some people within the first 3 seconds. So I don't know.
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Richard Van

13 years ago

Originally Posted by ChiTownRoc

I'm kinda surprised so many picked #2. It's so boring to me I had to go back a few times just to see why you all picked it.

Maybe it's because I like videos better than just plain text, so I would pick 1. I'm a visual and like people so I like to see & hear who I might do business with.

Here is an example of where a bit of video can work. I'm not a fan but just as I said earlier, provided the viewer has an option to play it or not, it can work. I hate the ones that play automatically personally. Many however would like the option.

The auto play ones to me are like a form of "video spam", you just get it and have to watch it, often with no idea how long it'll be.

I prefer it, if testing shows it works, a video the customer can choose to watch and more importantly the option to see if they have the time to watch it.

Again, even this needs testing. The whole shabooom needs testing.

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paulie888

13 years ago

Originally Posted by Richard Van

Davemiz,

Loath as you are no doubt, to share your hard come by secrets, would you care to suggest to the OP and the rest of us what will work?

I too am in a ton of niches, none of which are IM or MMO. I've tested video and have had mixed results across various niches, some it's been better, others worse, so I do understand where you're coming from but I do think, with a good written call to action and a play button as opposed to the "You're watching it whether you want to or not" option, there is a possibility of success and the OP still ought to test it, seeing as we have no idea what the niche is.

I'm not for one minute saying you're wrong, rather, without knowing what the OP plans to sell or give away we should only really be recommending doing what we both have and test the hell out of it first.

I can see you have clearly and very methodically tested squeeze pages, I'd assume more than I have, which has been extensive. My point being I've never really had a landing page that works for all niches. I test and on average, the best performing squeeze page for each niche is a least slightly individual, to some extent, from the next one.

Richard, I think you make a very important point here. There is no "one size fits all" approach type to squeeze page design, and there are so many variables that affect conversion I won't even try to list them all here.

With that said, the only way of truly knowing which approach converts best for you is to test and track until you find the winner. It's really as simple as that, but so many people ignore this principle, often at their own peril. Think about this way - if you can test squeeze pages extensively and then find something that converts 50% better or even more, what do you think it would do for your overall business profits and/or subscriber lists?

Paul

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Dave90210

13 years ago

#1 Because you have a video and more visuals. The colors in #1 grab my attention more than in #2

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Exire

13 years ago

I would say Sample 2. It's clean and simple. It doesn't try too hard. It's not screaming, "Sign up so I can sell you something!"

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Lucas Adamski

13 years ago

I like the first one the most. I think it really depends on niche, but this kind of design will do very well in internet marketing, make money niche. is shiny, glowy, web 2.0 and catch your attention.

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Which Opt-In Page Do You Think Would Convert Beter?

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