Building Links to Articles Question

Banned 13 years ago

HI Ryan,

Originally Posted by Ryan1

I was wondering if you could build backlinks to the article page to improve the rank of these articles further? And if anyone had any success in doing this?

Yes, you absolutely can.

How much you can improve their rank in the SERP's of course depends on the quality of the SEO of the sites currently above them in the SERP's. If an article's just below some mega-authority site which is age-old and has a million backlinks, then obviously it's going to be hard for it to progress. But that's rare, and in principle you can make upward progress.

Just be sure that the copies of articles which you're trying to rank highly are articles on pages of your own sites and NOT copies on pages of article directories, so that you don't gradually shoot your own own site in the foot by sending all your traffic to article directories (and getting only some of it back!), and then have article directories permanently (and avoidably) outranking your own site for your own keywords, which can be a big handicap.

Originally Posted by Ryan1

Any ideas?

Yes ...

It's important, if you're building a business, to take a long-term view. Use article directories to get traffic from them, not to send traffic you're generating (with backlinking campaigns) to them.

Develop your own property, not other people's.

Don't let directories outrank your own site for your own keywords.

And some time, when you can, have a very good long, leisurely read through all the conversations in this highly instructive thread which will answer many of your "article marketing questions". Rarely have so many successful article marketing experts all posted together in one thread, all saying the same things: make the most of it.

Good luck!

Thanks
1 reply

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Ryan1

13 years ago

Originally Posted by Alexa Smith

HI Ryan,

Yes, you absolutely can.

How much you can improve their rank in the SERP's of course depends on the quality of the SEO of the sites currently above them in the SERP's. If an article's just below some mega-authority site which is age-old and has a million backlinks, then obviously it's going to be hard for it to progress. But that's rare, and in principle you can make upward progress.

Just be sure that the copies of articles which you're trying to rank highly are articles on pages of your own sites and NOT copies on pages of article directories, so that you don't gradually shoot your own own site in the foot by sending all your traffic to article directories (and getting only some of it back!), and then have article directories permanently (and avoidably) outranking your own site for your own keywords, which can be a big handicap.

Yes ...

It's important, if you're building a business, to take a long-term view. Use article directories to get traffic from them, not to send traffic you're generating (with backlinking campaigns) to them.

Develop your own property, not other people's.

Don't let directories outrank your own site for your own keywords.

And some time, when you can, have a very good long, leisurely read through all the conversations which will answer many of your "article marketing questions". Rarely have so many successful article marketing experts all posted together in one thread, all saying the same things: make the most of it.

Good luck!

Thanks for the indepth reply. So to clarify, I should take the article and create a page on my own site with it and then build links to that, rather than create links to a webpage that someone else owns even if my article is on it?

Thanks to everyone else for their replies too.

Thanks
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Barry Unruh

13 years ago

Originally Posted by Ryan1

Thanks for the indepth reply. So to clarify, I should take the article and create a page on my own site with it and then build links to that, rather than create links to a webpage that someone else owns even if my article is on it?

Thanks to everyone else for their replies too.

Bingo!!!

Do go read the thread Alexa recommended. It will a great investment of a few hours.

Thanks
1 reply

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Ryan1 13 years ago

Originally Posted by Barry Unruh

Bingo!!!

Do go read the thread Alexa recommended. It will a great investment of a few hours.

I'll give that thread a good read later today.

Just another thought, If I put the article on my own site and I build links to it so that it ranks really well, why do I need to put it on Ezine at all?

Surely they will just add Adsense for their own benefit and most of the visitors to the article will only come through it been found on a Google Search? Am I right?
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bravo75

13 years ago

Absolutely. I highly recommend The #1 Back Link Subscription Built For You | Angela's Backlinks to get some good backlinks to your articles at a low price. Also, what I like to use is a social bookmarking tool. I use SocialBot Social Bookmarking Software: Submit 100's of Social Bookmarks with One Click
These are not affiliate links, just tools I have used (and still use) that have brought me some fantastic results.

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uwantmedia

13 years ago

Not really a reply to your question but just thought I would share... a well known marketer recently told me that her articles are each worth approx $100,000 in affiliate commission. Who says article marketing is waste of time

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2 replies

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U Want Media | Digital & Creative Marketing

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bravo75

13 years ago

I totally believe that. Must be one hell of a writer though. Are you referring to Alexa Smith?

Originally Posted by Kunj K And Kish V

Not really a reply to your question but just thought I would share... a well known marketer recently told me that her articles are each worth approx $100,000 in affiliate commission. Who says article marketing is waste of time

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bravo75 13 years ago

I wonder how much the author of this article has earned. Cell Phone Lookup - How to Reverse Search a Mobile Phone Number
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bravo75

13 years ago

It depends what you are aiming for. If you are using the article in question to give your webpage some link juice, then it would be logical to build links to your site, not the article directory. However, if you want the article on the article directory to get good ranking in the search engines, then it would make sense to create backlinks to that article.

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DavidSimpson

13 years ago

You could post the article to your own site and build back links to that page, and then rewrite the article and post it to an article directory and also build back links to that page if you wish.

But you are protected by having it on your own site, if for some reason your article gets removed or the article directory goes away.

Thanks
1 reply

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JohnMcCabe

13 years ago

Originally Posted by Ryan1

I'll give that thread a good read later today.

Just another thought, If I put the article on my own site and I build links to it so that it ranks really well, why do I need to put it on Ezine at all?

Surely they will just add Adsense for their own benefit and most of the visitors to the article will only come through it been found on a Google Search? Am I right?

Keep in mind the original premise behind EzineArticles and other article directory sites.

They were originally conceived as places where other publishers, email marketers and newsletter publishers could find quality content they could post on their sites, add to their autoresponders and put in their newsletters without having to write it themselves. The trade-off was that they had to include live links back to the original author in the form of a short bio or resource box at the end of the article.

It wasn't until fairly recently that article directories turned into dumps for spider bait or sources for direct traffic. The link juice and direct traffic was just a happy accident.

I have articles that I posted to EZA three years ago that are still being syndicated, gaining me traffic and backlinks even though I haven't lifted a finger in years.

THAT is why you post your articles to sites like EZA...

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1 reply

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Ryan1

13 years ago

Originally Posted by JohnMcCabe

Keep in mind the original premise behind EzineArticles and other article directory sites.

They were originally conceived as places where other publishers, email marketers and newsletter publishers could find quality content they could post on their sites, add to their autoresponders and put in their newsletters without having to write it themselves. The trade-off was that they had to include live links back to the original author in the form of a short bio or resource box at the end of the article.

It wasn't until fairly recently that article directories turned into dumps for spider bait or sources for direct traffic. The link juice and direct traffic was just a happy accident.

I have articles that I posted to EZA three years ago that are still being syndicated, gaining me traffic and backlinks even though I haven't lifted a finger in years.

THAT is why you post your articles to sites like EZA...

Great answer, many thanks

Thanks
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Michael Shook 13 years ago

I think there are a couple of reasons to write articles and either submit them to a directory or post them on your own site.

The biggest one in my mind is that you are enhancing your reputation. People have a tendency to believe what they read, not everyone all the time, for sure, but a lot of folks believe a lot of what they read. And if they read your article you are the expert on that subject.

It is one thing to post the article on your site and be the expert there. it is another thing entirely for your article to be posted on some third party site wher you have the word "expert' next to your name. 3rd party recognition is a really big thing. That is why press releases work so well, even if you write them yourself.

You get to build your site. Every piece of content you put on your site gives you the opportunity to add to your prestige in the search engines. You get another opportunity to optimize your title tags, your metas, your image tags, drop in a few related H1,2,3 tags to logically separate your content into readable chunks and get noticed more by the spiders. And to build your interenal link structure with anchor text keyword phrases of your own choosing.

You put another bit of knowledge into your own head that you are indeed an expert. That you can write and that people do read what you have written and believe it and take action on it. And if you have written your article in a way that is believable and is consistent with what people see in their own experience, they will take the action that you ask them to take.

This kind of thing makes you feel a bit better, gives you a little extra zip when it is time to write more articles. That is a pretty good thing and you are in charge of that. Pretty cool.

If you want, you can emulate the way the web "was supposed" to work on put an EZA widget on your own site, with you as the author that the widget is pulling from. No worrying about nofollow, dofollow, link density or velocity or any of the other things people think of that make you stop working on your business to pay attention to. Just a nice website offering more information with links to your own articles.

Put it down by the footer on your site and forget about it. The amount of people who will look down there is negligible,if you have written your call to action to make sure it is above the fold. But you still get to enhance your reputation.

I think writing articles has a lot of advantages.
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DavidSimpson

13 years ago

Yeah, you still want to post to EZA to get backlinks and traffic to your own site......and you do have the possibility of people picking it up to post on their sites as well....and they have to keep the link in tact when they do.

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thecableguy

13 years ago

Hate to disagree with everybody, but I think you'll be wasting your time.

Click on any article. Do you see any article with backlinks or PR?

It previously USED to pass link juice, but not anymore. So it won't help your SEO.

Used to be that you could backlink to them, but now I can't see how it'll help. JMO

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Alexa Smith

Banned 13 years ago

Originally Posted by alanfukuda

Hate to disagree with everybody, but I think you'll be wasting your time.

Originally Posted by alanfukuda

Click on any article. Do you see any article with backlinks or PR?

I don't think you are disagreeing with everyone, actually, Alan. You may just slightly be talking at cross-purposes with some of us, though. You're talking about article directories, aren't you? Nobody's suggesting that it's a good idea to build backlinks to article directory copies of articles. I think you're agreeing how much better off one is building the links to the copies of articles on one's own site?

Thanks
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thecableguy

13 years ago

Originally Posted by Alexa Smith

I don't think you are disagreeing with everyone, actually, Alan. You may just slightly be talking at cross-purposes with some of us, though. You're talking about article directories, aren't you? Nobody's suggesting that it's a good idea to build backlinks to article directory copies of articles. I think you're agreeing how much better off one is building the links to the copies of articles on one's own site?

Ooops excuse me while I remove my foot from my mouth

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