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Email usage dropped 10% from 2009 to 2010 among working adults

by MichaelHiles
17 replies


E-Mail's Big Demographic Split - NYTimes.com

Still, the drop for that age group is far sharper than for others. ComScore found a decline of 10 percent in time spent on Web-based email among 18- to 24-year-olds, about the same as it found for people up to the age of 54.
#10% #2009 #2010 #dropped #email #usage
  • Profile picture of the author myob
    Texting and social network sites have replaced much of what would have been emailed.
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    • Profile picture of the author tandren544
      Originally Posted by myob View Post

      Texting and social network sites have replaced much of what would have been emailed.
      Bingo! Facebook is the new e-mail. E-mail is only for spam nowadays.
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  • Profile picture of the author Gary King
    It's because they are sick of getting spam so they stop opening their email software.
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    • Profile picture of the author 82ana
      Originally Posted by Gary King View Post

      It's because they are sick of getting spam so they stop opening their email software.
      Sadly, true.
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  • Profile picture of the author LegionNate
    Probably brought on single handedly by Tim Ferris.
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    • Profile picture of the author Dan C. Rinnert
      But, this only covers eMail usage through web-based eMail sites, no? It doesn't say anything about how eMail usage via desktop software like Outlook, Thunderbird, etc. has changed.

      People could be abandoning eMail in favor of instant messaging and other services, or they could be increasingly using desktop or mobile software to access their eMail as opposed to web-based services.

      As such, it's perhaps best not to draw too many conclusions about eMail in general, only that web-based eMail usage is in decline among some age groups but increasing in others.
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  • Profile picture of the author jasonmorgan
    Texting and facebook.

    email is joining snail mail, will never go away completely but is slowly being replaced with newer and more popular means of communication.

    Start working on those facebook friends. The days of the list as the primary means of reaching customers is coming to an end. Five years from now the list is going to be ghetto marketing. Book it.

    Viva la internet revolution!
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  • Profile picture of the author DivaOnline
    Social Networks and Smartphones are taking over. If you want longevity in the business, you MUST incorporate social media and mobile marketing into your business plans.

    I read somewhere that said its predicted that by the year 2014, everyone will have smartphones, so I'm sure the numbers will continue to drastically drop.

    Younger people rather find you on Facebook or send a text to communicate instead of sending an email. Times are changing fast with the technology available these days and to keep up, you must change too.

    Last month, even my dad (who is very old school and never wanted a cell phone in the first place) started sending texts (it was hilarious) but he is learning and soon it will be second nature.
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  • Profile picture of the author DogScout
    There are apps being created that turn emails into phone text. Of course, to use it, you need to add your client's cell number to the opt-in form. So far several of these companies making these apps have gone under. I believe most, so far have been a little ahead of their time. But, with email dropping like this, having your marketing emails ALSO go to their cell phones as texts, should be a large advantage, and should gain momentum as time goes by. The drawback is if the user does not have unlimited data or texting, they may unsubscribe, so having texting as an optional 'service' might be better for now, at least until portables are so common and used so much that most people have unlimited data plans. (Or like your home ISP, they just go to that as a given).
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    • Profile picture of the author Lance K
      From the graphic...

      Year-over-Year Change in Time Spent Using Web-Based Email from Desktop Computers by Age Segment.
      Not a real Earth shattering discovery.
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      • Profile picture of the author CDarklock
        Originally Posted by Lance K View Post

        Not a real Earth shattering discovery.
        The web-based thing is actually going up, I'd guess, but for the same reason these stats are going down: fewer people using desktop computers. They're being replaced by laptops, netbooks, and other mobile devices.
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        • Profile picture of the author Lance K
          Originally Posted by CDarklock View Post

          The web-based thing is actually going up, I'd guess, but for the same reason these stats are going down: fewer people using desktop computers. They're being replaced by laptops, netbooks, and other mobile devices.
          Exactly.
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          • Profile picture of the author BillyBee
            As someone who makes his living by marketing to his email list, my question is, do people really buy products from mobile phones?

            I personally have a Droid, but the screen is just too small to input your credit card info and get through an order form, isn't it?

            If people won't use email in the future, how will you get them to pull out their card and buy?
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  • Profile picture of the author marketanalyzer
    I think it's because of the popularity of social network sites. i would say spam is one of the reason for which email is losing its popularity
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    • Profile picture of the author bgmacaw
      Remember a huge percentage of people surf from work and Facebook and web based email services are often blocked by corporations. Now with the iPhone and Android you can access these 'forbidden' sites at work. And, within the past year or so, you're seeing more people bringing in a iPad or netbook with 3G/4G access to get around corporate network restrictions.

      So, if you're targeting the "bored at work" crowd, mobile is going to become even bigger until either most corporations crack down on personal devices at work or the FCC screws things up for everybody in some way.
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  • Profile picture of the author WillR
    As the article said, these stats do NOT take into account people looking at email on their phones - this is only desktop computers. Of course more people are accessing emails on their phones nowadays. They needed a study to figure that out? But it doesn't mean they are not looking at their email anymore. I am from the Facebook generation and so are all my friends. I know as well as Facebook everyone I know still has and uses email. You're always going to need email to be able to communicate with businesses, etc whom you don't know and don't want to contact by telephone.

    Not to mention, most of the popular websites you signup for these days, the twitters, facebooks, youtubes, all require you to have an email address to be able to use them.
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