Questions to ask before buying banner ad space?
Thinking of buying banner ad space for the first time - I have thought of the following questions to ask to try and determine what/where to buy:
- Is the ad space rental charged on a PPC or CPM basis, or on a flat rate, basic time duration basis?
- Will the link from the banner ad be "nofollow"?
- Prices?
can I ask you more experienced people, what other questions would you ask? The places i was looking to advertise on are small business forums.
I have quite a small budget; do you think its worth going to an ad network?? Not sure if im right here but just as a sort of 'trial run' I thought it might be better to manage it alone without an ad network, just placing banners on one site for now.
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Shirlyn -
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Mr Squeeze -
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