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Questions to ask before buying banner ad space?

by emmab
8 replies
Hi everyone

Thinking of buying banner ad space for the first time - I have thought of the following questions to ask to try and determine what/where to buy:

- Is the ad space rental charged on a PPC or CPM basis, or on a flat rate, basic time duration basis?
- Will the link from the banner ad be "nofollow"?
- Prices?

can I ask you more experienced people, what other questions would you ask? The places i was looking to advertise on are small business forums.

I have quite a small budget; do you think its worth going to an ad network?? Not sure if im right here but just as a sort of 'trial run' I thought it might be better to manage it alone without an ad network, just placing banners on one site for now.
#banner #buying #questions #space
  • Profile picture of the author Shirlyn
    You can ask thus they provide a Site wide link from all the pages of their website with do follow link structure because it would help alot for getting targeted traffic for your website.
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  • Profile picture of the author Mr Squeeze
    I'm by no means an expert on this but I would ask the the following

    1) I would ask them about the traffic volume their site receives, I mean there is no point spending good money on advertising if you are not going to see any returnn - maybe check out the alexa ranking of the site first.

    2) What size ad's do they permit, most sites usually sell 125 x 125 and 468 x 60 banner spaces. This is important to know because your banner may be too small or too big depending on what they offer.

    3) I would also ask about ad placement, more often than not banner ad's are positioned in the side bars but I have seen them at the bottom of pages by the footer, I wouldn't want to have my ad hidden at the bottom of the page.

    Hope this helps you,
    Ste.
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  • Profile picture of the author emmab
    Just to say thanks very much for the feedback here really helpful!

    It was suggested to me to find bloggers with popular on-topic blogs, in my case these will be probably centred around helping small businesses with all things internet/digital related, (the offer wi want to advertise is a cheap entry level website design package) and approach them. Is there anything specific to advertising on blogs, not covered in these threads that i should be aware of/ask?
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  • Profile picture of the author tritrain
    Make sure they have been around for at least a few months/year, just so they don't fold up or stop posting to their blog.

    For example, Blogger is fairly notorious for closing accounts for no particular reason.
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  • Profile picture of the author calleo
    Not sure if this answers your questions but the only banner space I have used Google Adwords Image Ads & have averaged about 1 cent per click - i.e PPC. I stuffed the campaign with roughly 10,000 keywords, however most of the keywords were way too expensive to get any impressions. I was averaging about 200,000 impressions & 400 clicks a day. Hope this helps.
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    • Profile picture of the author ormabe
      Thank you. Your post does help. It is a good benchmark for us newbies
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  • Profile picture of the author muffty
    I have never gone in for paying for 'Banner Ad Space', but have been considering it lately, as I've some good results can be gained from it - so very interested to hear the advice given above.

    Thanks.
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    • Profile picture of the author shanrocks1985
      Well i always looks 1st , if the website getting real organic traffic or not. I use different software for this .
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