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sqeueeze page 2.3% conversion, what do you think?

by visimedia
16 replies
Hi, I just got my latest data that one of my squeeze page conversion is 2.3%. What do you think?

What's more normal conversion rate than this?
#23% #conversion #page #sqeueeze
  • Profile picture of the author Mike Hlatky
    I assume that you are talking about getting sales.

    2.3% conversion is actually pretty good.

    The range that you would want to be in is anywhere from 3-5%
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    • Profile picture of the author CurtisN
      Originally Posted by Mike Hlatky View Post

      I assume that you are talking about getting sales.

      2.3% conversion is actually pretty good.

      The range that you would want to be in is anywhere from 3-5%
      Not necessarily. For instance, you'd probably want higher conversions for a $9.95 product, whereas you'd be perfectly happy with lower conversions for a higher ticket product.
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  • Profile picture of the author Damz
    it's a low conversion rate... normally a Squeeze page should convert 20%-30% according to my experience. try changing font colors and putting more compelling words.
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    • Profile picture of the author peter gibson
      Originally Posted by Damz View Post

      it's a low conversion rate... normally a Squeeze page should convert 20%-30% according to my experience. try changing font colors and putting more compelling words.
      What ^^Damz^^ said. If you're talking about targeted traffic, I'd consider anything below 20% to mean you need to tweak the page.
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  • Profile picture of the author ArticlePrince
    For getting people to sign up, at least 25% is a must. So are you talking about sales or sign ups?

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  • Profile picture of the author you2life
    Originally Posted by visimedia View Post

    Hi, I just got my latest data that one of my squeeze page conversion is 2.3%. What do you think?

    What's more normal conversion rate than this?
    For sales 2.3% conversion is good but squeeze page opt in rate must be between 20%-40% depending on your market as people don't need to take out their wallet to contribute towards this conversion and if they are opting in just at 2.3%, it is a strong indication that your squeeze page words are not directly delivering what your visitors are expecting at the first place.
    Tweak a little to get the ball rolling at its full pace. All the luck to you.
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    • Profile picture of the author JohnMcCabe
      Whether you are talking about sales or opt-ins, I think you now have a baseline to test against to improve your results.
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      • Profile picture of the author Oxbloom
        Originally Posted by JohnMcCabe View Post

        Whether you are talking about sales or opt-ins, I think you now have a baseline to test against to improve your results.
        Sometimes, a light cuts through the darkness.
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  • Profile picture of the author angela99
    Originally Posted by visimedia View Post

    Hi, I just got my latest data that one of my squeeze page conversion is 2.3%. What do you think?

    What's more normal conversion rate than this?
    Are you spending money on clicks? Losing money?

    Consider checking:

    * The offer

    * The offer's relevancy to your target market

    * Traffic sources (in my experience, conversions with social media are lower)

    * If you're convinced that the offer is BRILLIANT, look at the sales page and fix it.

    Test one thing at a time, using your current sales page as the control. Start with the headline, then other material on the page.

    Anytime you have low conversions you'll get the best results if you review the offer. It might be fine, but there may be something wrong with the perception.

    It's hard to say more, without knowing more. :-)

    Good luck with it -- there's always a solution, and I'm sure you'll find it.
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  • Profile picture of the author davemiz
    2.3% for a squeeze page is *really* low.

    I'm getting around 69% on my control right now which is pretty high.

    normally 20-40% is good.

    but it *totally* depends on traffic (cold/warm)
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  • Profile picture of the author tgeo
    Sales or Sign ups? If it's sign ups you have to make sure you're giving great value to the right audience, which will, in most cases bump you up to the ranges others here have talked about. It's just about as simple as that.


    T Peterson
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    • Profile picture of the author James Blair
      You should clarify whether you mean sign-ups or post subscribe sales... My squeeze pages typically get an average of 25-27% conversion rates for sign-ups and 2-3% for post subscribe sales, I hope that helps give you an idea of what to look/shoot for.
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  • Profile picture of the author Dwight Anthony
    2-3% is decent for conversions but you can tweak a another copy of the page and test conversions. You should be able to get easily over 10% with practice.
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  • Profile picture of the author visimedia
    ok thx guys
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    • Profile picture of the author Matt Morgan
      Originally Posted by visimedia View Post

      ok thx guys
      Split test using a split testing script,

      test your:

      headlines, (test 2 against each other)- pick the winner,
      sub headlines, (test 2 against each other)- pick the winner,
      including a picture to without including one,
      background colour,
      bullets
      etc.

      You will be able to tweak your squeeze page to higher than your current conversion.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Matt Morgan View Post

        Split test using a split testing script,

        test your:

        headlines, (test 2 against each other)- pick the winner,
        sub headlines, (test 2 against each other)- pick the winner,
        including a picture to without including one,
        background colour,
        bullets
        etc.

        You will be able to tweak your squeeze page to higher than your current conversion.
        Another big item to test, very early on, is the offer itself. Half off, two for the price of one, buy one and get one (BOGO) are all basically the same offer, but will likely have very different response rates.

        With info products, you can test things like offering a bundle vs. main product plus bonus(es), installments vs. one off price, etc.

        Pricing is another biggie for testing.

        For a squeeze page, you can find all kinds of things to test, including your freebie and what you promise after the opt-in. Newsletter vs. ezine vs. email course, etc.
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