Monetization - How Do I Make Money On My Site?

You may get warriors who completely disagree with what I now advise but I can only comment and share with what works well for me.

Mailing your list 2-3 times a month is, in my opinion, a complete waste of time.

If you mail this infrequently then how can you build a relationship with your list? In the dating niche where your competition is fierce I think you need to be recognised by your subscribers. By the time your emails come through they've probably forgotten who you are. They've probably found several other experts to follow.

You don't need to send a promo out each time, if you find a free resource somewhere recommend it to your list. Send promos out because you need to make some money and it's a good way of filtering out the freebie seekers.

Keep the tone of the emails light, informal, helpful and mail fairly frequently (2/3 times a week - some weeks more if you have valuable info to share) and I think you'll build a cool relationship with your subscribers. When you write your emails always remember your subscribers are looking for solutions to their problems, the quicker the better.

Garry.