Where Do You Draw The Line: Entrepreneurship vs. Internet Marketing

20 replies
I've been thinking lately.. at what point does Internet Marketing become Entrepreneurship?

I feel like not all internet marketing is entrepreneurship, but it can be. (Just like entrepreneurship could include internet marketing, but doesn't have to).

So I was wondering, do you guys think that there's a difference? Where do you draw the line?

I've read in a lot of IM eBooks that having a junk AdSense site is not owning a business. I totally agree. Is owning a thin affiliate site with a minimum amount of content for ranking a business? Is freelancing doing SEO services? Is blogging?

Let's hear some opinions
#draw #entrepreneurship #internet #line #marketing
  • Profile picture of the author Alexandre Valois
    I'm an infopreneur and internet marketing is simply one of the vehicles I use to generate income.

    To me the difference between "making money online" and entrepreneurship are mostly...

    A) Is your model systemized enough that it's scaleable without increasing your workload significantly?

    B) Do you create and provide real value to a specific market? That applies to affiliate marketers as well as infoproduct creators. Affiliates have "customers" too, they're called product creators. It's a b-2-b model, whereas product creation is a retail model. Both can be used to make money, or build a profitable business.

    C) Do you have a way to exit the business with cash in hands should you decide to move on to other things or need the money tomorrow to jump on the last spaceship leaving the earth before it's final destruction?

    D) Is it portable, meaning can you leverage the assets you build through other vehicles should the opportunity arise (public speaking, physical products, media buys, investment collateral, etc.)?

    A few things to think about
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  • Profile picture of the author Hamza
    Personally, i think an internet marketer becomes an entrepreneur the moment he become aware of the fact that real business can be done through the internet, but as long as the one is just stalking bucks here and there and giving no attention to long term success and results he is way far from being an entrepreneur .

    There is people who jump to the online arena to start a business or enterprise right from the beginning, and there is people who started with crappy adsence sites with no long term vision and now they own 7 figures business with full time staff and offices, and many of this people are warriors you are familiar with.

    And as a short answer, I think the thin "line" that splits internet entrepreneurs from regular affiliates and freelancers is an online entrepreneur decides in full consciousness that this is what he wanna do for at least the next 3-5 years and and set a goal for them self and make everything else a unacceptable option.

    Hamza,
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    • Profile picture of the author myob
      Internet Marketing is just a small part of what an Entrepreneur does. Whether it's just an Adsense or affiliate site you do have expenses, pay taxes, advertise etc. Legally, even if you're just a part-time affiliate or dabbling in internet marketing, you are a business, an Entrepreneur. Affiliate companies and Google do report your earnings.
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      • Profile picture of the author bay37
        Originally Posted by myob View Post

        Internet Marketing is just a small part of what an Entrepreneur does. Whether it's just an Adsense or affiliate site you do have expenses, pay taxes, advertise etc. Legally, even if you're just a part-time affiliate or dabbling in internet marketing, you are a business, an Entrepreneur. Affiliate companies and Google do report your earnings.
        Words of wisdom. Well said.

        OP, why do you want to draw a line between the two "concepts"?
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      • Profile picture of the author Alexandre Valois
        Originally Posted by myob View Post

        Internet Marketing is just a small part of what an Entrepreneur does. Whether it's just an Adsense or affiliate site you do have expenses, pay taxes, advertise etc. Legally, even if you're just a part-time affiliate or dabbling in internet marketing, you are a business, an Entrepreneur. Affiliate companies and Google do report your earnings.
        Legally you are operating a business, it's true.

        But there's nothing in legalese that covers being an entrepreneur.

        Your definition above applies as well to freelance workers, self-employed, work from home employees, as to "entrepreneurs".

        One definition is not inclusive of the other. Paying taxes on your earning doesn't mean you can survive out there, it takes a rough neck to make it on the streets.
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        • Profile picture of the author Alexandre Valois
          Originally Posted by LetsGoViral View Post

          If you are a operating as a legal entity, then I think you can call that a business. If you are just a freelancer - not sure. I mean, you are busy and all, but it's not business in a classical sense.
          Making money under your own given name qualifies you as a legal entity linked to your natural person. This applies to freelancers, self-employed, work from home, and yes, even entrepreneurs. Even if you own a job, it's actually that legal entity linked to your person that gets into a business relationship with your employer, gets paid for the work equity provided, and pays taxes. So by those definitions, anyone who ever received an SSN number or had a job is, legally, an entrepreneur?

          Some are just smarter than others when it comes to handling their business and choose to CREATE a separate legal entity to conduct their business. But once again that doesn't make an entrepreneur.

          It's fascinating how deep the rabbit hole goes...
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  • Profile picture of the author Michael Franklin
    It becomes entrepreneurship when your model is consistently adding value to the marketplace while your model is consistently bringing in profits.

    Any solid business out there is following this as well whether it is an Amazon or a McDonald's or a proven autoresponder squeeze page...They're adding value to their customers while earning a profit.
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  • Profile picture of the author LetsGoViral
    If you are a operating as a legal entity, then I think you can call that a business. If you are just a freelancer - not sure. I mean, you are busy and all, but it's not business in a classical sense.
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    Time of thinking is over.
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  • Profile picture of the author aaron_nimocks
    Seems like apples and mufflers to me. Two completely different things.

    I dont think the size matters at all. Anytime you create something new and you are trying to create a profit you are an entrepreneur.

    But I see internet marketing as something you do to something that has already been created.
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  • Profile picture of the author J Bold
    I don't really see the need to draw a line.

    That's my two cents.
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  • Profile picture of the author ryanlucht
    Well, I'm interested in the line because sometimes I see IM product launches that sell their product as a "business-in-a-box", when really it's just a product on traffic generation or SEO. I started wondering what newbies (especially more gullible ones) think that an IM "business" is. Way back when in my first days of IM when I would surf Traffic Exchanges people advertised network marketing schemes as "businesses", when really you were just duplicating their squeeze pages to try and get referrals. I wouldn't really call that a business.

    I wrote a blog post earlier today and used this analogy:

    Let’s imagine that I open a coffeehouse in your town. I do a little research at other coffeehouses in the area, exactly like the one that I have in mind, and say, oh, well, even though they’re established and better, I can get more customers into my business. I then decide to buy a storefront, throw some basic coffeemaking supplies in there, and then spend all my efforts driving people into that coffeehouse. I may get a lot of visitors, but since my coffeeshop is pretty bare, I won’t make a lot of money, and eventually I’ll just get put out of business.

    THIS IS EXACTLY WHAT HAPPENS WITH MOST INTERNET MARKETERS! Even though they see authority sites out there, they figure that they can get more visitors to their site (by outranking them for some keywords). They make a bare-bones, thin, affiliate-type site. They throw up the content necessary to rank and some affiliate links. They don’t “furnish” their website with lots and lots of pages or content, or build an audience of loyal readers. Then they spend all their efforts driving visitors to the site, when in the end they’ll just be “put out of business”- the Google Slap!

    So that's why I'm interested.

    Luckily I think that everybody here at the WarriorForum is nice and grounded, and they know what a business is and isn't. You guys all seem to be doing well running actual businesses, so props to that. I suppose this is one of those words-of-warning to a newbie as opposed to a necessary paradigm shift for more experienced people.

    Thanks for sharing your thoughts everybody
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    • Profile picture of the author inter123
      Read the blog and it was an interesting read. The thing is in most IM forums product creation seem to be the holy grail and and is the ultimate point for an Internet Marketer reach.

      I guess someone can build an empire selling e-books and it can be a full on enterprise. But there is more options then just selling e-books such as for example starting an e-commerce business. Even with 0.01% of the success Amazon has enjoyed, a person will be doing well. There are a lot more options here then selling e-books.

      Originally Posted by ryanlucht View Post

      I wrote a blog post earlier....

      Luckily I think that everybody here at the WarriorForum is nice and grounded, and they know what a business is and isn't. You guys all seem to be doing well running actual businesses, so props to that.
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  • Profile picture of the author wendymay1
    According to the dictionary an entrepreneur is 'A person who organises and manages any enterprise, esp. a business,usually with considerable initiative and risk.'

    In my opinion they seem to be the same as with Internet Marketing, there needs to be an organised managerial system, program with an element of risk to earn the mighty dollar.

    Internet Marketers are taking risks everyday especially when they part there money to prove to themselves that a program, system, works.

    If the so called system, program does not work at least knowledge is gained, power is implemented with initiatives as experience in time motivates for success.

    Time is the factor at all counts. What we do with the time,skills and working smarter for maximum benefits, the time we take is the ultimate cut of reducing workload.

    Reducing this work load is the ultimate goal for the'The New Rich'.Lifestyle Design entrepreneurs.
    Outsourcing there time in a lot of areas of there lives allows the 'New Rich' to follow there dreams.
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    • Profile picture of the author genietoast
      Here's dictionary.com's definition:

      en·tre·pre·neur

      -noun
      1. a person who organizes and manages any enterprise, esp. a business, usually with considerable initiative and risk.
      2. an employer of productive labor; contractor.

      So I guess that would cover anyone trying to make a profit.
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  • Profile picture of the author Rob Anderson
    The very second you do any form of business that creates your own independent source of income you are an Entrepreneur
    and a business owner!
    I believe that if you even think about starting any sort of business then you are an Entrepreneur already - you just need to take action...
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    Just good marketing advice - Business ideas
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    • Originally Posted by Rob Anderson View Post

      The very second you do any form of business that creates your own independent source of income you are an Entrepreneur and a business owner!
      I agree here. An online business is a business at the end of the day, and anyone who owns and runs a business is, by definition, an entrepreneur.

      The problem comes when many IM'ers don't treat IM as a true business... but those don't last long...
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  • Profile picture of the author digichik
    There is no line once you make money at your endeavor. You are an Entrepreneur in the Internet Marketing field. Whether you make a lot of money or not, or whether your website is just for Adsense or some other PPC, affiliate program, CPA, etc. is irrelevant. Once you make that first penny you are an entrepreneur, doesn't have t mean you are a good one.
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  • Profile picture of the author ryanlucht
    Yeah I like a lot of the points that you guys are bringing up- especially how technically, as soon as we start seeking out a profit we become entrepreneurs.

    NEW QUESTION: Another definition of "entrepreneur" is somebody who owns and manages their own business. Could you write a business plan for your IM activities in their current state? Do you have clearly defined target audiences (not just "anybody interested in basket weaving", but demographics?)? Do you know who your competition is? What makes your business unique? Can you provide financial stats and make financial forecasts for the future?
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  • Profile picture of the author WikiNoobie
    The things is very simple actually , for me :

    1) Internet marketing is a business if you treat it like a business.
    2) Internet marketing is just a way to make some money if you treated it like just to make money online.

    That does it. It's really simple actually... is about HOW YOU THINK AND HOW YOU TREAT IT.

    P/S : sorry mods for the Caps.
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