Here's a video I stumbled on that talks about the YouTube phenomenom from an anthropoligists viewpoint and reveals why YouTube is so successful and why we find sites like YouTube and the Warrior Forum so compelling and addictive.
More importantly the guy who presents this video has created videos on YouTube with:
# 6,172,677 views
# 2,568,169 views
Do you think you might get a few useful secrets from someone who's had over 9,000,000 views of his videos on YouTube and counting?
(This is a long video at 55 minutes but it is VERY entertaining and there are some real marketing gems in here if you're paying attention)