Finding it difficult to write product descriptions

You can get your product description by answering this simple question:

What makes the room divider unique?

An example is this:

Room dividers in my country are not durable because the producers/makers/manufacturers use poor raw materials especially wood to make them.

So, you can buy a room divider, use it for only 3 months and then buy another one.

There's a certain art to writing product descriptions on near-identical items, and it's not always easy.

Start by making a list of features and benefits of Indian Room Dividers. Go as deep as you can and come up with as many as possible.

Then, go one by one, and list off anything (anything AT ALL) that is specific about each product. That could be the color, the material, design, where it was made, etc...

Use this brainstorming to come up with your descriptions. Try to approach each one with a unique angle that is based around one or more particular benefit and/or feature.

Think of them like mini-articles.

For example, you could write a description of a product focuses on the need for privacy, what it takes to achieve privacy, and how that product provides it. You could write another description on the same product that talks about how a hand-carved design adds elegance to a room, and how that product was crafted by the top woodworkers in India.

Same product, different angle. See what I'm saying?

I suggest reading product descriptions on other people's websites (not neccesarily relatd to your niche) and see how they pull it off. Use Amazon or the site of of product manufacturers that produce a lot of similar products.

Clothing comes to mind. Many labels produce tons of products that are very closely related, but usually manage to write very unique descriptions for each one.

even after doing this it just make barely 100 words, BTW how much words (optimum) do you think I should write for a description

The problem with this niche, is nobody has any detailed description and as such there is very less info about room dividers online.

Also I don't understand how those site's are ranking by just putting picture and writing one line, when everybody says that content is a must.

is it just backlinks? is ecommerce just quality backlinks?

I can't imagine having a business running in my brain, mind or even head yet I can't describe.

Hey, put your brain to work. There's always the first information to everything you see online today as "a lot of information".

I mean that somebody gave the first information...

Think...

As many as needed to get someone to buy. No more, no less.

You need to look inside the mind of your prospective customers. If you were the customer and landed on your page, what would it take to satisify your need for information? What would you want to know about the product before being willing to hit the Add to Cart button?

I know I would want to know

The demensions
The type of material it's constructed from
The weight
The specific name of the color
Is it stained or varnished?
Is there some kind paper (or something else) behind the screen or is just a void that can be seen through?


I don't know about you, but I would need this info long before I would be willing to drop $400+.

If the details were not listed, but there was a "Call Now for Details" prominatnly in my face with a phone number, I would probably pick up the phone and call. Although, this assumes that I'm someone that really wanted a room divider, and liked what I saw enough to bother.

However, if the site didn't give me the details I was looking for, or prompt me to call
(note, call to action here, don't depend on them to hunt it down), I would probably leave the site and never return.

Remember, you are asking people to pull out the credit card and hand over some cash. This is not like an article on EZA where you're simply asking them to click here to find out more.


Just a qualtiy feature list would beter than what you have now, but it wouldn't be very enticing, and wouldn't do much in persuading me to press Add to Cart.


If you can only come up with 100 words you aren't thinking hard enough. Seriously, just put some more thought into it.

I'm not saying 100 words isn't enough, but if you're only using 100, it should be by choice and not because 100 is all you can come up with.

In the end, you should use exactly as many words as needed to increase your conversions. You should be able to choose those words based on what you think would work best, not by the desperation of "these are the only words I can think of."


Good luck, I hope this helps you.