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2 Great Clickbank Products = 1 Dilemma

by shayman
13 replies
Hey all - Happy New Year

Although my product is a musical one the dilemma is very general...so please read on

I am currently the vendor for a piano tutorial called A.S.A.Piano which teaches complete beginners how to play 12 classic songs on piano complete with vocal. It's a very good product and sales are going quite well through Clickbank.

Samantha (the actual tutor) and I have almost completed a second series of video tutorials which I believe will be even more popular than the first set. These videos show step by step how to play classic songs but with the melody line played on the keyboard instead of as a vocal (so none vocal). The course has taken a lot of work to put together but is amazingly good and beginners will love it. It's way better than anything someone could get for free off Youtube and this will be made obvious, so I have no doubt that it will sell very well.

So my 'dilemma' is how to best go about creating a sales page for two alternative yet complimentary products.

From what I can see I'm going to need to do a lot of testing with this but if anyone has any ideas, maybe you sell two products already and have a system that works, I'd be grateful for any advice.

Of course throughout the whole process we need to consider the effect on our affiliates who are very important to us, so they need to benefit too.

In my mind if have these options:

1) Create a sales page that sells both products at the same time giving the option to buy either. The beauty of this is that we could also maybe offer a 'buy both' option at a discount price. - The downside of this idea is that it will have to be a very long sales page and it may confuse people or leave them undecided, so they may end up buying neither.

2) Just sell them as two totally separate products and have done with it. At some point we could maybe introduce the alternative product through a newsletter and just try and make sales that way.

3) Sell them as two separate products however (I've seen this done) at the point of purchase push the other product too at a discount, so upsell. - Again this worries me because it may just make the purchaser 'think again' just before they are buying.

These are my current thoughts about marketing the courses and I'm sure there may be other strategies to consider, but I'd love to hear any more thoughts or advice.

Many thanks
Martin
#clickbank #dilemma #great #products
  • Profile picture of the author Alexa Smith
    Banned
    Hi Martin,

    Originally Posted by shayman View Post

    1) Create a sales page that sells both products at the same time giving the option to buy either. The beauty of this is that we could also maybe offer a 'buy both' option at a discount price. - The downside of this idea is that it will have to be a very long sales page and it may confuse people or leave them undecided, so they may end up buying neither.
    That's a huge downside, and something I'd want to avoid at all cost, for myself.

    Originally Posted by shayman View Post

    2) Just sell them as two totally separate products and have done with it. At some point we could maybe introduce the alternative product through a newsletter and just try and make sales that way.
    Better ... but why try the upsell at "some" point? Why not at this point? Which brings me to ...

    Originally Posted by shayman View Post

    3) Sell them as two separate products however (I've seen this done) at the point of purchase push the other product too at a discount, so upsell. - Again this worries me because it may just make the purchaser 'think again' just before they are buying.
    I think you'll lose very, very few sales of product A just by offering product B as a "one-time-offer upsell" after they've decided to buy it (and, of course, vice-versa). What you may do is (i) sell more, and (ii) attract more affiliates to whom the prospect of the same commission again on an upsell will be attractive.

    Just my perspective.
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  • Profile picture of the author shayman
    Hi Alexa
    It's nice to get a reply from such a respected member and thank you for such a detailed summary( but please don't let that stop others from their input too )

    It's very interesting that you suggested my least favorite option..which probably explains why you're where you are and I'm just really starting out..and learning new ideas every day.

    I can see the obvious benefits from this strategy and from a sales page design point of view it will be much easier to focus on one main product per sales page i.e. 1 called 'A.S.A.Piano Melodies' and the other 'A.S.A.Piano Songs' selling them both individually, but I then I come onto my next issue - at what point exactly do I make the upsell offer?

    Should I create an interim page before the Clickbank payment page saying something like 'Purchase product A and B together for $xx and Save $xx? The problem I can see with this is that up until this point if they were about to buy product 'A' then they have been unaware of product 'B' and so would I not need to then tell them all about what product 'B' is offering? Can you see how complicated it could become at the point of purchase, and this is what I'd be worried would put them off..or am I looking too deeply into it??
    Martin
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by shayman View Post

      It's very interesting that you suggested my least favorite option..which probably explains why you're where you are and I'm just really starting out
      Not at all: and I'm not even a vendor and can be wrong. I can answer only from affiliate and copywriter perspectives.

      Originally Posted by shayman View Post

      from a sales page design point of view it will be much easier to focus on one main product per sales page
      Yes, undoubtedly: much easier.

      Originally Posted by shayman View Post

      at what point exactly do I make the upsell offer? Should I create an interim page before the Clickbank payment page saying something like 'Purchase product A and B together for and Save ?
      This is exactly the kind of thing I was thinking of. I've seen this working very well, and serious affiliates certainly like it, with the potential to process both products in one transaction and earn extra commission. Of course, you can perfectly legitimately not do that, collect emails and then do the upsell later by email and not pay affiliates on it (you'll sell fewer but keep a higher proportion of the takings, of course - it may work out well for you).

      Originally Posted by shayman View Post

      The problem I can see with this is that up until this point if they were about to buy product 'A' then they have been unaware of product 'B' and so would I not need to then tell them all about what product 'B' is offering?
      To some extent, yes, but not necessarily with a "fully blown sales page", especially if you're offering the second product at what comes across as a "real bargain price".

      Originally Posted by shayman View Post

      Can you see how complicated it could become at the point of purchase, and this is what I'd be worried would put them off..or am I looking too deeply into it??
      I think so. You just set it out with two very big, very clear buttons to represent "Yes, I'll take the special one-off bargain offer of both products, thanks" and "No thanks, I'll just take product A". I really think you'll lose almost no sales of product A by doing this well, and that you have far more to gain than to lose. It's harder to set up, obviously, but there are Warriors who can advise you on the technicalities of doing that (I certainly can't!).
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  • Profile picture of the author WillR
    Originally Posted by shayman View Post

    3) Sell them as two separate products however (I've seen this done) at the point of purchase push the other product too at a discount, so upsell. - Again this worries me because it may just make the purchaser 'think again' just before they are buying.
    If an upsell is done correctly then there should be no risk to the original purchase. Monies for the original purchase should be charged before you offer them the additional product. Clickbank have this one-click upsell feature however you won't be able to use it unless you are a fairly well established vendor - it's definitely worth asking them.
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    • Profile picture of the author shayman
      Originally Posted by WillR View Post

      Clickbank have this one-click upsell feature however you won't be able to use it unless you are a fairly well established vendor - it's definitely worth asking them.
      Ahh, this sounds very interesting Will. I'll take a look at it.
      Martin
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  • Profile picture of the author Robert Colle
    Hello Shayman. I think the problem you are having is a simple but complicated one. Involving what marketing choice to make. Well WillR have basically said what I wanted to say or the idea I had in mind. You can use an upsell, but you have to know when to introduce the other product. And I think the best time will be when the person has already actually purchased product A and then you can offer them product B at a complimentary rate that actually leaves them some how saving some $$$$ if they had to buy both product separately.

    That way you don't risk losing the sales on product A and you get to offer product B and who knows you could probably make an up to 50% sale of Product B through that method. Hope I could help.
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    • Profile picture of the author shayman
      I see Robert and it makes sense yes. I had begun to design a sales page selling both products but started to realise how confusing it was becoming which is why I asked for some help..and it's been great!

      I'm about to start looking at the Clickbank option now so I'll report back A.S.A.P! (excuse the obvious pun )

      I see how this way I already have the first sale in the bag BEFORE I introduce the second product. Sounds good!!

      Martin
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  • Profile picture of the author shayman
    OK Folks
    I've just checked out Clickbank and there are certain criteria that are required for 'One Click Upsell' that I don't meet yet. In case any one is thinking of doing this to save you a bit of time here they are:
    • ClickBank client for a minimum of six months (not quite)
    • Made over 5000 sales through ClickBank (would be nice!!!)
    • Lifetime chargeback rate must be 0.6% or lower
    • Lifetime refund rate must be 10% or lower
    • Maximum price of each upsell product must be $500 or less
    However I think I can still go with Alexa's idea of a page before the Clickbank order form which offers 2 products at discount price. I think by this point they will have decided to buy in any case, so thinking logically about it I doubt this would put them off making the original purchase, and it may well upsell to both products.

    I can give it a go and always try split testing.
    All the best
    Martin
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    • Profile picture of the author jbsmith
      I have gone through the exact same "dilemma" albeit in an entirely different niche and agree with Alexa's response.

      However, a question as someone who is also a part-time musician. I wonder if there is enough difference in the course with vocal and without to warrent a separate buying decision?

      This may take surveying some or all of your list/buyers to find out.

      For example, you may want to consider offering both products together, increasing the price by 30-40% which **may** give you two advantages:

      1. Increased response combined with 30-40% higher revenues may easily eclipse offering both separately

      2. Higher price may be more attractive to your affiliates because they can earn higher commissions. This has more to do with your competition - keeping your affiliates attached to a higher-priced product is a good way to differentiate among competitors if your business is heavily weighted toward affiliate revenues

      If this won't work, then I would suggest separate sales pages with either a pre-sale upsell structured as a One-Time-Offer or a post-sale upsell (I actually prefer pre-sale finding that more than half go for the upsell while losing less than 5% at the order page).

      Jeff
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      • Profile picture of the author shayman
        Originally Posted by jbsmith View Post

        However, a question as someone who is also a part-time musician. I wonder if there is enough difference in the course with vocal and without to warrent a separate buying decision?
        Hi Jeff, this is a good point and actually I should have added this to my initial list because it is something we had also considered.

        With beginners to piano playing, we do feel that there are 2 distinct approaches to playing. Some people like a sing-a-long style which is more chord and rhythm based where as others don't like to sing and would prefer to play the singing melody on the piano keys.

        Both courses are very different but I understand your point and may still consider this as an option...the good news from our point of view is that I design the web/sales page so we are able to try out several approaches without having to pay out to do so each time.

        This is great input though from everyone!!
        Martin
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  • Profile picture of the author Andrew_Cheyne
    I like the idea of selling both seperate. Then after the purchase you can offer a backend discount on the second product.

    I see this a lot, and it is supposed to convert well.

    Its kind of like, adding a second opt-in to your thank you page, it converts well as people are already looking at buying something...

    You do have to be careful, as I have had a few things that I have bought that use this method and they really push the backend stuff, if done this way it kind of seems a bit much.

    Best,
    AC
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  • Profile picture of the author shayman
    I see Andrew, so add the second product to the 'Thank You' page after the purchase. Yeah, sounds like a plan. I had thought about this too but now I think about it again it could work nicely, almost like it's a 'bonus' for buying the first course. Hmmmmmmmm... I think I'm gonna have to run a few tests here, but at least the general consencus is to definitely go for 2 products.
    Martin
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  • Profile picture of the author shayman
    Not quite Einstein
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