Adding the purely "Ethical" side to Review Articles and still making money doing it. HOW HOW HOW???

16 replies
Hello Warriors,

Simple review style blogs/sites still make money, or so I hear. However, most review articles on such sites are nothing but hyped-down sales letters coming from an expert/critic-mocking voice.

If this bothers you and you plan to do a "real" ethical review of a said product (where you share the Pros and Cons), what would you do extra compared to the commonly-found hyped-down affiliate sales pitches?

Also, would you always buy the product yourself, read it entirely and then decide if you wanted to do a review of it and promote it?

1.) If yes, how would you verify certain things that a "dog training" ebook (for example) says? Let's say one of the chapters talks about 'ways in which a dog would react to given situations'; and in reality you've never actually been around a dog or plain simply aren't even fond of dogs/pets. How would you verify if what's being told is true or the methods suggested in the ebook work? Ultimately, that's what you want to do and tell your readers about the Pros/Cons of the ebook, as the case may be.

2.) If you don't buy the ebook, how would you be able to a proper/complete review of the ebook? How would you justify to your conscience that you are offering value to your readers and are helping them make the right decision about buying the ebook?

This is one aspect which I've always considered a challenge and hence, never attempted to build review style blogs/websites. But, then I'm also leaving a lot of money on the table. The irony of the situation is: can't sleep at night with guilt looming over my head, and also can't wake up the next morning seeing no new dollars in PayPal... LOL and hence this question, which I believe, if solved, can open the barrier in my mind and finally allow me to go & start adding a few more (good) dollars to my account.

Thanks in advance, for your views and any input on this one
#adding #articles #ethical #making #money #purely #review #side
  • Profile picture of the author harryhumph
    I usually almost buy the ebook and post an hones review. Not some sales pitch..
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  • Profile picture of the author TurnKey Internet
    I would focus on trying to maintain journalistic integrity, like a real journalist would. That will help guide you towards a truly ethical standard. Think like a reporter and try your best to keep your personal bias out of it. If you do add your opinion, be sure to say that's what you're doing. Do thorough research. Use the product you're reviewing. Writing an ethical review is hard work. That's why most people don't bother. Good for you for caring!
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by theultimate1 View Post

    Simple review style blogs/sites still make money, or so I hear.
    Some do; some don't.

    Originally Posted by theultimate1 View Post

    However, most review articles on such sites are nothing but hyped-down sales letters coming from an expert/critic-mocking voice.
    Those generally don't.

    People just see thousands of them and imagine that they "must" be working well, if they're what so many people are doing. It isn't true.

    Those are typical of the approach of affiliates who don't quite appreciate the difference between pre-selling and selling, and are copying a "business model" without a great success-rate (to put it mildly).

    Originally Posted by theultimate1 View Post

    what would you do extra compared to the commonly-found hyped-down affiliate sales pitches?
    What I do is too different from those to be "compared to" those. I write a long, honest review, often comparing/contrasting with other products in the same niche, usually including two long sections on "who should buy it" and "who shouldn't buy it".

    Originally Posted by theultimate1 View Post

    Also, would you always buy the product yourself, read it entirely and then decide if you wanted to do a review of it and promote it?
    If they won't give me a free "review copy", then yes: how else are you going to do it? But for that purpose, I won't hesitate to buy one through my own affiliate-link. And, having reviewed it, I'll never ask for a refund because however bad it was, it fulfilled my purpose (which was simply to make a decision).

    Originally Posted by theultimate1 View Post

    how would you verify certain things that a "dog training" ebook (for example) says? Let's say one of the chapters talks about 'ways in which a dog would react to given situations'; and in reality you've never actually been around a dog or plain simply aren't even fond of dogs/pets. How would you verify if what's being told is true or the methods suggested in the ebook work?
    I couldn't, because I know nothing about dogs, have never had one, and wouldn't want to write 100 articles about them, either, so it's a niche I'd stay away from, myself. I choose only niches I'm willing to write about (but that's because I'm an article marketer).

    Originally Posted by theultimate1 View Post

    If you don't buy the ebook, how would you be able to a proper/complete review of the ebook?
    Only by getting a "review copy" from the vendor, if I don't buy it.

    Don't imagine that your welcome, refreshing ethical stance here is costing you a lot of money: it probably isn't at all, because what so many people are doing doesn't really earn them a living anyway.
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    • Profile picture of the author angela99
      Alexa made some too-true points. Just because you see many people doing something or other online, don't believe they're making money -- most are not. They're scraping by -- or are making no money.

      Forget ethics for a moment. People do what they do, there's nothing you can do about it. The fact is that if you want to make a lot of money online you MUST be ethical. Nothing's hidden online. :-)

      From what you're saying, you want to make money as an affiliate marketer.

      Here's how it works:

      * You target a market, dog training or whatever.

      * You learn as much as you can about that market.

      * You establish yourself in that market and start to build a list.

      * You help your subscribers in any way you can to win their trust and develop your credibility.

      * You review affiliate products YOU LOVE and which you think would help your subscribers.

      * You keep helping your subscribers, make money from affiliate products which are truly useful. And...

      * Once you've done this, the world is your oyster.

      Since you know a particular market well, you can create your own products for that market, and get your own affiliates.

      If you truly want to make money online, an affiliate review site is only part of the picture, and it's a very small part. Watch what the top marketers do -- and start building your list(s). :-)
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      • Profile picture of the author theultimate1
        Originally Posted by angela99 View Post

        Here's how it works:

        * You target a market, dog training or whatever.

        * You learn as much as you can about that market.

        * You establish yourself in that market and start to build a list.

        * You help your subscribers in any way you can to win their trust and develop your credibility.

        * You review affiliate products YOU LOVE and which you think would help your subscribers.

        * You keep helping your subscribers, make money from affiliate products which are truly useful. And...

        * Once you've done this, the world is your oyster.

        Since you know a particular market well, you can create your own products for that market, and get your own affiliates.
        Hi Angela,

        Thanks for your amazing post, which lays out the picture on how to go about it (much more clearly).

        I have a couple of questions though, and this might sound a little ironic since I originally brought up the word "ethical" here, but I'd rather be clear about it than guilty in hell unknowingly.

        1. a) I don't really have much interest in dogs/pets, but if I can turn that into a business online, I'm more than ready to learn a whole lot of things about dog training (but I know for sure I'm not getting close to a canine - nothing against other species, but it's just not me). I'll read, write, share and do reviews on some good products out there. Would that be OK to do?

        1.b) Also, let's say I go ahead with that, could I actually launch a product of my own in the dog training niche (without a partner/co-author)? I mean, this sounds pretty stupid even at the thought of it because I'll have no "real" expertise in handling dogs and relationing with them so it will be difficult to sell my product itself. But, do you still think I could go ahead and do it and probably do well with my own product in the dog training niche? I know the most likely answer is a NO, but what could I do to make that a YES if I was seriously pursuing that route? Any smart methods of putting up my product (like a compilation or something else)?

        2. I don't want to be playing in just one niche afterall. I don't have an interest in millions of things today, but I sure can build up some interest in 5 more things than the 3 I'm interested in today (for example). In that case, if I take the two approaches listed above (in 1.a & 1.b), would you suggest I go with different pen names (or screen names) assuming the niches are pretty diverse?

        I wish to sincerely thank every other post in the thread, as every bit counts and is helping me see things much clearer now.
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        • Profile picture of the author angela99
          Originally Posted by theultimate1 View Post

          Hi Angela,

          Thanks for your amazing post, which lays out the picture on how to go about it (much more clearly).

          I have a couple of questions though, and this might sound a little ironic since I originally brought up the word "ethical" here, but I'd rather be clear about it than guilty in hell unknowingly.

          1. a) I don't really have much interest in dogs/pets, but if I can turn that into a business online, I'm more than ready to learn a whole lot of things about dog training (but I know for sure I'm not getting close to a canine - nothing against other species, but it's just not me). I'll read, write, share and do reviews on some good products out there. Would that be OK to do?
          Thank you for the kind words, they're appreciated.

          I used dog training as an example... :-) It's the example everyone uses.

          Sure, you can get into that niche if you wish, but if you don't have a dog, I wouldn't bother. (Most) dog owners are in tune with their animals, and if you don't have a dog, it would be hard to get into their mindset.

          Choose a niche you're VERY interested in. If you're not enthusiastic, it shows. There are thousands of markets online.

          Hot markets include: romance/ dating; self help; making money etc. To repeat, choose a market you want to enter because you can't stop talking/ thinking about whatever the subject is...

          b) Also, let's say I go ahead with that, could I actually launch a product of my own in the dog training niche (without a partner/co-author)? I mean, this sounds pretty stupid even at the thought of it because I'll have no "real" expertise in handling dogs and relationing with them so it will be difficult to sell my product itself. But, do you still think I could go ahead and do it and probably do well with my own product in the dog training niche? I know the most likely answer is a NO, but what could I do to make that a YES if I was seriously pursuing that route? Any smart methods of putting up my product (like a compilation or something else)?
          Sure, you can launch a product in a niche you know nothing about, BUT what I said applies. If you don't care, it will come across in your tone, you'll procrastinate because you're bored -- so why bother?

          If you were determined to make it a YES in the dog training area, interview some experts and let them promote something in exchange for helping you to create a product. You can find experts on HARO -- HARO - Help a Reporter Out (TM) | Free Publicity

          2. I don't want to be playing in just one niche afterall. I don't have an interest in millions of things today, but I sure can build up some interest in 5 more things than the 3 I'm interested in today (for example). In that case, if I take the two approaches listed above (in 1.a & 1.b), would you suggest I go with different pen names (or screen names) assuming the niches are pretty diverse?
          That's up to you, at that time.

          At the moment, focus on one niche. If you do it well, it's time consuming. You'll have enough to handle to make your first venture a success.

          Once it's humming along, you'll know what you want to do -- your own experience will tell you what you should do next, and whether to use pen names or not...

          Hope this helps.

          Happy New Year. :-)
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          • Profile picture of the author lillian2
            I have only done one review and for that I bought and liked the product. Thus I was able to do a review that gave real information about it and did not rely on the sales page and affiliate site to write the article.
            I find it really frustrating when I am trying to find out about the product in order to decide if it would be really useful to me to have every review start with the sales page sob story and then go on to give no details or useful information about how the product works.
            My advice, buy the product and then write the review. Also you won't do well in the dog training niche unless you like dogs. Dog owners are a pretty passionate bunch and I think would realize that you are talking theoretically!
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  • Profile picture of the author Fun to Write
    For me, this issue is solved by doing editorial style reviews. This means, you present information to the person much like you do in an article, then blend that with information about the affiliate product.

    This way, you are simply reporting on the subject matter, presenting a product that offers them a viable solution and giving them the option to click over to the sale page for more information.

    As an objective reporter, you do not have to lie and you're not required to know everything about the product.

    I've made money with this method, so I know it works just fine.
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  • Profile picture of the author TallShip
    There's no problem in sticking to your ethics, ultimate1. No money is really left on the table, and sleeping better at night is worth more than money anyway. Build on and follow topics/items you're really interested in, and doors will open for you as you stick with it.

    I struggled very briefly to write a few sales-focused reviews for products that I was not really interested in. Though I consolidated and provided a lot of useful information, but my heart wasn't in it. That also made my article writing process a drain rather than a source of enthusiasm.

    I then decided to write about a couple of topics that I'm really passionate about. Much of the writing is not directly sales focused. However, because I care so much for my topic, I can easily write prolifically and weave in genuine, helpful information and links that ultimately provide sales and income - consistently.

    I'm sure that you could build a similar site. There has to be at least one thing that you are interested in enough to write about. But that one thing is relevant and connected to many other things that you may also have a propensity to learn about and share.

    For instance, suppose you were passionate about pencils. Yep, the plain old yellow #2 wood pencil. Where's the wood come from? Is it sustainably harvested? If you find one that is, you crossed into a larger market that's relevant to many more people than just those interested in pencils. Speaking of sustainable, which makes a better eraser - natural rubber or synthetic rubber? Will nanotechnology make the synthetic rubber better? And off you go again - providing quality information, building and receiving links and helping draw sales to you.

    Undoubtedly your own interests spider outward just as well as everyone's. Share that information. You can continue to branch out and connect with other people while still staying within the arena of your own expertise/passion.

    It's important to stand out from the crowd of insincere sales blogs. Your integrity, enthusiasm and quality content will ALWAYS be pillars of long term income.
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  • Profile picture of the author CDarklock
    Originally Posted by theultimate1 View Post

    If this bothers you and you plan to do a "real" ethical review of a said product (where you share the Pros and Cons), what would you do extra compared to the commonly-found hyped-down affiliate sales pitches?
    That. The part I put in bold. I'd do that. I wouldn't even pay any attention to what other sites were doing, especially not the unethical ones.
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  • Profile picture of the author webapex
    I just wish consumer reports reviewed those products, so there would be some dang place to get a believable review.

    "Is the product is a scam?" sales page teasers are unbelievably common, have you ever heard of shady vendors recommending that wording, in hopes of getting real scam reports lost in the clutter.
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    • Profile picture of the author sam12six
      Originally Posted by webapex View Post

      "Is the product is a scam?" sales page teasers are unbelievably common, have you ever heard of shady vendors recommending that wording, in hopes of getting real scam reports lost in the clutter.
      Yeah, I've always believed the only way for the "scam" angle to really work is if your site has a lot of reviews that you DO declare scams and steer people away from. If this is the case, the "We thought it would be a scam. Imagine our surprise when it actually worked!" technique would be really effective.

      As far as ethical, honest reviews go, they pay off in the long run. If you're planning to be in business for any amount of time, this is the way I'd go.

      In the real world, I had a business where I consulted/installed networks. You'd be amazed at the number of customers who (once we had a frank relationship) told me the deciding factor in their hiring me was that during the initial walkthrough they had initially planned to do something frivolous and I told them, "I'll take your money and do whatever you want, but you don't really gain anything by this. Here's what I'd do instead...", where I was reducing my own profit by looking out for them. Once you've established this trust, an upsell (again, only on something I think is really beneficial to the customer) receives pretty much zero resistance. This principle is the same one that makes lists powerful.

      It's like tipping well at a bar. Sure, the short term gain is nonexistent or negligible, but once you've established that "trust" that you'll tip, you'll find servers walking by a crowd of people all clamoring for a drink to give you the refill you requested through simple eye content and a glance at your nearly empty drink.

      As for the how part of it:

      I'd never review and recommend a product I'm unfamiliar with. It would come off the same way doing a book report on a book you hadn't read would (unless you just lie like a lot of affiliates do). As others have mentioned, most info product publishers will shoot you a review copy (unless we're talking the ultra-expensive products). For those that won't, I'd buy it if I planned to review it.
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  • Profile picture of the author Steven Fullman
    Since when did it become "unethical" to sell stuff to people who want to buy stuff?
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    Not promoting right now

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  • Profile picture of the author Lazy
    If you don't know anything about your niche, and you want to write an ethical review, you should pick a new niche.
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  • Profile picture of the author Daveyz
    Originally Posted by theultimate1 View Post

    Hello Warriors,

    Simple review style blogs/sites still make money, or so I hear. However, most review articles on such sites are nothing but hyped-down sales letters coming from an expert/critic-mocking voice.

    If this bothers you and you plan to do a "real" ethical review of a said product (where you share the Pros and Cons), what would you do extra compared to the commonly-found hyped-down affiliate sales pitches?

    Also, would you always buy the product yourself, read it entirely and then decide if you wanted to do a review of it and promote it?

    1.) If yes, how would you verify certain things that a "dog training" ebook (for example) says? Let's say one of the chapters talks about 'ways in which a dog would react to given situations'; and in reality you've never actually been around a dog or plain simply aren't even fond of dogs/pets. How would you verify if what's being told is true or the methods suggested in the ebook work? Ultimately, that's what you want to do and tell your readers about the Pros/Cons of the ebook, as the case may be.

    2.) If you don't buy the ebook, how would you be able to a proper/complete review of the ebook? How would you justify to your conscience that you are offering value to your readers and are helping them make the right decision about buying the ebook?

    This is one aspect which I've always considered a challenge and hence, never attempted to build review style blogs/websites. But, then I'm also leaving a lot of money on the table. The irony of the situation is: can't sleep at night with guilt looming over my head, and also can't wake up the next morning seeing no new dollars in PayPal... LOL and hence this question, which I believe, if solved, can open the barrier in my mind and finally allow me to go & start adding a few more (good) dollars to my account.

    Thanks in advance, for your views and any input on this one
    I reckon you can tell the product owner that you wish to push their product as an affiliate marketer and ask if they would give you a review copy. Most product owners would be generous to do so, but if they don't then you should purchase it if you would really like to promote that product.
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  • Profile picture of the author Sachine
    Completely agree

    I have seen too many review sites with just some explanation about the product without providing any value to the visitor.
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