What Is A "Leaky" Salespage?

20 replies
Hi,

what could be considered a "leaky" salespage? Im trying to find some solid clickbank products to promote and have heard to stay away from leaky sales pages. Would this be just a sales page with a opt in box?
#leaky #salespage
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by coreytucker View Post

    Would this be just a sales page with a opt in box?
    That's the classic example.

    And you can see the "affiliate reaction" to that idea in this thread.

    Another example would be a payment page which gives customers a choice between paying through Clickbank or elsewhere.

    Or a product which also has another sales page (under the same product name) on another site (the vendor's own, or Click2Sell, or wherever).

    Or a way of clicking a link for a "free sample"/"free video"/"free whatever".

    Or an exit pop-up which leads to an opt-in.

    In short, it's anything which makes it easy for the prospective customer to be directly in contact with the vendor before buying.

    There's no problem promoting such products, as long as the vendor also provides for affiliates an alternative, non-leaky sales page to which to direct their hoplink (as many do).
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  • Profile picture of the author yourreviewer
    Would you consider the 'Affiliates' link at the bottom of the salespage (non IM products) to be a leaky salespage?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by yourreviewer View Post

      Would you consider the 'Affiliates' link at the bottom of the salespage (non IM products) to be a leaky salespage?
      I don't, really.

      I much prefer it if they don't have a link from the sales page to the affiliate page, but to me it isn't really a "leak", per se, because:-

      (i) The Customer Distribution Requirement serves its purpose well, for the most part: it protects affiliates from the risk that their customers can become affiliates themselves to try to "save the commission" by buying through their own link;

      (ii) Most customers wouldn't know how to do that anyway;

      (iii) If your potential customer is already an active affiliate (i.e. the CDR doesn't stop him from grabbing your commission), there isn't a way to earn a commission on a sale to him anyway, because even if the sales page doesn't mention the word "Clickbank" (which some do), the order page obviously does;

      (iv) You're not really allowed to conceal, in your pre-sales materials, that you're an affiliate earning a commission anyway, so it's not exactly news to anyone that there are "affiliates".

      I certainly wouldn't let a link to an affiliate page put me off promoting a product which otherwise fitted my requirements.
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  • Profile picture of the author jamjar919
    A leaky sales page is something that provides a way out of the straight channel too the sale.

    You want visitors = sales if you are an affiliate. A vendor can add a opt in form and get the other half of the commission back when the customer returns.
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  • Profile picture of the author coreytucker
    Thanks Alexa. But if the people opt in does it track your sales through their email marketing and give you credit? Im guessing not right? Also I have read a lot of threads about high gravity meaning nothing pretty much.

    I guess I should just make sure the product has say a gravity of 20 or above, no opt in box and a convincing sales page correct? Im doing an experiment of just really promoting a product and sticking with it until im making at least 2 sales a day every day.

    Im just going to really hit this product hard and send traffic to it until it's going by itself and making 2 sales a day at least. Im not sure if I should build an email list or not. I was trying to keep this simple but I feel also I need a good converting product to promote also.
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    • Profile picture of the author LaneB
      Don't confuse your site visitor. You can build a mailing list with your opt in box or you can close a sale but you can't have both.

      Ask yourself, what is the purpose of this website. Then act accordingly. Give your user a simple choice perform "x" or close the web browser.

      You'll increase conversions, then again you'll increase your bounce rate.

      "There are no choices in life, just trade-offs".
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by coreytucker View Post

      Thanks Alexa. But if the people opt in does it track your sales through their email marketing and give you credit?
      It depends what the vendor sends the people on his list.

      If he does nothing wrong, then your cookie still lasts 60 days and there's no problem.

      If he sends them emails containing his own affiliate link (or his wife's, or his dog's, or his cousin's friend's cousin's) to the product, then you lose, because "the most recent cookie gets the sale".

      By the way, don't let anyone tell you that you can see whether they're "cheating" by opting in yourself and seeing what comes back: that's completely wrong, and invalid, and mistaken thinking (explained in detail in the long poll/thread linked to above).

      Originally Posted by coreytucker View Post

      I guess I should just make sure the product has say a gravity of 20 or above, no opt in box and a convincing sales page correct?
      No opt-in box and a convincing sales page, yes.

      I don't agree at all with the "gravity 20+" criterion. In fact, my best-converting and highest-selling products have gravities well below 10.

      My own little 10-point checklist for product selection is here, if it helps.

      Originally Posted by coreytucker View Post

      Im doing an experiment of just really promoting a product and sticking with it until im making at least 2 sales a day every day.
      A very good move, in my opinion. But choose the product very carefully indeed, because if you get that wrong, you waste a lot of time, effort and energy. You can correct other mistakes, more or less, but that one not so easily!

      Originally Posted by coreytucker View Post

      Im not sure if I should build an email list or not.
      You should. That's just black and white. Otherwise you may be aiming at a ceiling of about 15% of what you can make from it.

      Originally Posted by LaneB View Post

      You can build a mailing list with your opt in box or you can close a sale but you can't have both.
      I don't agree with this at all. I have very successful vendor clients (copywriting clients) who have sales pages with opt-in boxes, and have tested and proven that this works better for them. They're not selling through affiliates at Clickbank, though.
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      • Profile picture of the author KatyaSenina
        Originally Posted by Alexa Smith View Post

        No opt-in box and a convincing sales page, yes.
        Alexa, most products these days have an opt-in box. Does that mean it's best to stay away from the IM niche completely?

        Edit: Even non-IM-related-products these days have opt-in's, at least a lot of them.
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by KatyaSenina View Post

          Alexa, most products these days have an opt-in box. Does that mean it's best to stay away from the IM niche completely?
          Personally, I stay away from that niche, but not for that reason.

          My problem with that niche is that some of the potential customers are already Clickbank affiliates, and you're not going to earn many sales commissions on selling to them.

          There are over 13,500 active products on Clickbank. I know an awful lot have an opt-in, but there are also plenty without an opt-in (it's just time-consuming finding them! But in terms of time spent on my affiliate marketing business, that's just about the most important thing there is for me to get right. I regularly spend many hours searching the marketplace).

          And vendors of many products (at least, successful vendors) know perfectly well that they're going to lose a lot of serious, professional affiliates by having an opt-in, and will often provide a sales page without the opt-in if you ask for it (even if they don't already have one you don't know about, that is). I've asked 4 times, so far, and it's been produced 4 times.
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  • Profile picture of the author activetrader
    Originally Posted by coreytucker View Post

    Hi,

    what could be considered a "leaky" salespage? Im trying to find some solid clickbank products to promote and have heard to stay away from leaky sales pages. Would this be just a sales page with a opt in box?
    To me a non-leaky page only has two exits - one to payment processor and the other is back in the browser menu.

    Any link to another page, blog, etc., pop-up, opt-in form is a leak to me.
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  • Profile picture of the author jasonmorgan
    A Leak is anything that gives a visitor a chance to leave the site.

    Examples...

    Links to their facebook and twitter pages.

    Links to their buddies sites.

    Links to other offers that don't credit you for anything purchased.

    Optin boxes that don't credit you for any future purchases.
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    • Profile picture of the author Alexa Smith
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      Originally Posted by jasonmorgan View Post

      A Leak is anything that gives a visitor a chance to leave the site.
      It really isn't, Jason. Not in this context. It's not about whether they leave the site (your cookie will protect you for 60 days, if not replaced, and anyone can leave a site by closing the window anyway). It's about whether there's the potential for the vendor producing another way of paying for the product that loses you your commission. And in any case an opt-in (the biggest leak of all) doesn't take them off the site.
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  • Profile picture of the author coreytucker
    wow thanks for the answers guys. A lot of good info here Alexa, im taking a look at your 10 points to look for in a cb product. So if im promoting an affilate product should I just put a optin box on my page and try to sale to visitors later through aweber?

    I guess this makes more sense in a stable business model to follow. Just wondering Alexa do you always send your traffic to a opt in page and then promote the clickbank product through email?

    But the problem for me is I dont want to build a list in the Im niche or any health niches. So hope I can still be successful with this model.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by coreytucker View Post

      So if im promoting an affilate product should I just put a optin box on my page and try to sale to visitors later through aweber?
      Absolutely - definitely.

      Originally Posted by coreytucker View Post

      I guess this makes more sense in a stable business model to follow. Just wondering Alexa do you always send your traffic to a opt in page and then promote the clickbank product through email?
      There are two different ways you can do it:-

      (i) Send the traffic to a squeeze page (incentivised opt-in and virtually no other content), which many people do and can work very successfully;

      (ii) Send the traffic to a website (even if it's a small blog with a review or two, an article or two and some bits and pieces - huge content not required) which has the incentivised opt-in on every page (easy, with blogging software: just put it in a sidebar).

      I use (ii) and have some (masked) hoplinks on the site. I get some immediate, direct sales from people who don't even opt in, as well.

      I've tested with and without squeeze-pages and do better without. There are reasons for that which may not apply to everyone (basically, it's about my traffic and whom I've attracted with my articles). It helps me to show people that there's a website there, with more content on it, like the article they just read that took them there, before I ask them to opt in. Or at least at the same time as I ask them to opt in.

      Originally Posted by coreytucker View Post

      But the problem for me is I dont want to build a list in the Im niche or any health niches. So hope I can still be successful with this model.
      You want (I hope) to build a list in whatever niche you're promoting a product. If you don't want to build an IM-advice list, then don't promote an IM-advice product! :p

      Originally Posted by jasonmorgan View Post

      But I think we agree on most of the basics.
      Yes; we do for sure.
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  • Profile picture of the author jasonmorgan
    It really isn't, Jason. Not in this context. It's not about whether they leave the site (your cookie will protect you for 60 days, if not replaced, and anyone can leave a site by closing the window anyway). It's about whether there's the potential for the vendor producing another way of paying for the product that loses you your commission. And in any case an opt-in (the biggest leak of all) doesn't take them off the site.
    I agree with you and disagree.

    If I've warmed up a customer to a product I want to get them to the purchase page with as few distraction as possible. If I can link directly to a purchase page, even better.

    The fish are hard enough to hook as it is, I don't need other shiny blinky lights distracting them from what is most important... insert credit card number here

    Cookies are great but if you're like me, they are cleared every time I close my browser. If the buyer happens to do more searching around, that cookie can be replaced and lets not forget about cookie stuffing sites.

    But I think we agree on most of the basics. We don't want vendors coming up with creative ways to steal away our customers and cutting us out of a commission.
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  • Profile picture of the author coreytucker
    Alexa, so your having the best success with say a blog that has content on it, has an opt in box on the side panel and also some masked affiliate links?

    But you also think it's just as effective to have my main goal as in getting the visitor to double opt into my email list? I guess either way would work but I suppose it's smarter or my main goal to be getting the opt in to my email list. Then once they opt in on my thank you page I can offer the affiliate product. Also of course with providing information in my emails I offer my readers the afiliate product there too.

    Im looking on working in different niches than Im or health. Maybe a crafty niche or something like that if that would work. I cannot thank you enough for the advice you have given me so far Alexa. Also everyone has given good advice. I always seem to struggle with "should I build a list or not." I have some success without building a list but know this can crumble as soon as my traffic dies down.

    But I guess the smart thing here is to build my list and offer the affiliate product to my list along with good free information.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by coreytucker View Post

      Alexa, so your having the best success with say a blog that has content on it, has an opt in box on the side panel and also some masked affiliate links?
      Exactly so.

      I haven't properly split-tested this with all my niches (only half of them), but I'm now using it with all of them, because it suits me anyway.

      Originally Posted by coreytucker View Post

      But you also think it's just as effective to have my main goal as in getting the visitor to double opt into my email list?
      If we're talking about the IM-advice "niche", then it's not my niche and I don't know.

      But my guesses are that (i) it quite possibly is, yes; and (ii) you'll be right to use confirmed opt-in rather than single opt-in for that "niche".

      Originally Posted by coreytucker View Post

      Im looking on working in different niches than Im or health.
      Well, different niches suit different people, obviously. May I just mention that there are a lot of small sub-niches in what one might collectively call "health" which can be pretty good, because the potential customers can be "desperate buyers"? There are potential problems, too, of course.

      Originally Posted by coreytucker View Post

      I always seem to struggle with "should I build a list or not."
      That one is easy to advise about. You won't find any successful affiliates telling you not to.

      Good luck!
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  • Profile picture of the author coreytucker
    Thanks Alexa I am going to use your advice to find a product that sales. I want to stay away from any of the health niche though because I have never felt comfortable giving health advice since I don't have the condition im targeting myself.

    Im sure there are self help niches like confidence, memory improvement and crafty type niches that convert well too if I was to guess. I think I will try your approach first with a content site and just include my opt in box at the top of the page as well as the side. Then I will offer them the clickbank product on the thank you page.

    I figure if I can make a site that brings in 2 sales per day on average thats great! Either that or im creating a site that makes 4 sales per day at around $25 a sale. Thats $100 a day and then I create another site like that. My goal right now is $200 a day on autopilot.

    I think if I just focus on one site at first and just keep driving traffic to it I cannot fail if the product converts. $200 a day should not be hard to make when im making $25 a sale. I plan to reach this within 60 days.
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