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Is This a Normal Clickbank Thing?

by KenTheriot
7 replies
I have only toyed with affiliate marketing but decided to try a campaign this week promoting a high-gravity product with a CPC campaign. In the first 12 hours I made 2 sales with a CTR of 5.0% and 33 total clicks, so a conversion rate of 6%. 33 is usually sufficient to establish a good estimate of accurate rates, so I thought "cool! This is working." I let the ad run for another 36 hours, got 96 more clicks and maintained the same CTR and made no more sales at all. Is that at all typical?

I have very little experience doing affiliate marketing, so this could be normal. But I've also heard of it being possible for trolls to steal commissions? Is that still an issue? If so, how could I tell if I were somehow being ripped off.

Thanks.

Ken
#clickbank #normal #thing
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by KenTheriot View Post

    33 is usually sufficient to establish a good estimate of accurate rates
    I'm speechless (which doesn't happen very often ).

    Originally Posted by KenTheriot View Post

    I let the ad run for another 36 hours, got 96 more clicks and maintained the same CTR and made no more sales at all. Is that at all typical?
    It's perfectly normal, Ken. 33 is far too few clicks to be able to judge anything.

    So is your current total of 129 clicks.

    Hoping you see some improvement over the next 300/400 clicks, by which time you may be able to begin to judge whether or not it's viable.

    Originally Posted by KenTheriot View Post

    I have only toyed with affiliate marketing
    Well, the two essential requirements for selling Clickbank products steadily and successfully are (i) effective pre-selling, and (ii) building a list ...
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  • Profile picture of the author Zabubli
    1000 clicks is more like a good estimate to establish accurate conversion rates... 33 clicks is nowhere close to any sort of statistical significance.
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    • Profile picture of the author KenTheriot
      Thanks for the replies. It helps to get the input of the experts.

      Ken
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      • Profile picture of the author Alexa Smith
        Banned
        I judge from 1,000 clicks, Ken ... but that's from pre-sold, highly targeted traffic. It may take more from a CPC campaign, I don't know. (I do guess from 500 clicks, but not always correctly).

        The thing is: when you're dealing with a "strike-rate a long way away from 50/50" (i.e. small percentages) the standard deviation ("variability") is very, very big, and you need a really big number to achieve any statistical significance ("predictability").

        The difference between 1% and 2% is absolutely huge: one is twice the size of the other. Such "small" differences can easily make the difference between overall profit and overall loss, but can't be measured quickly or from a small sample-size.
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        • Profile picture of the author KenTheriot
          Let's just say I do cross the threshold of statistical significance in having 2 sales in the first 33, followed by 1000 more hits with no sales being unlikely to happen due to chance. What do you think the cause could be?

          This is one of the most popular CB products. Is there a way for someone to siphon the sales of another affiliate? If so, is there a way to tell?

          Thanks again and Happy New Year!

          Ken
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  • Profile picture of the author wfhblueprints
    Hi Ken with regards to Clickbank and CPC I wouldn't make any assumptions on a campaign with at least 500/1000 clicks......even if my first 33 resulted in two sales.

    Run the campaign for longer and see what happens.

    Regards

    Chris
    Signature
    [$5 WSO] Attract a HUGE Amount of Traffic For Less Than $0.05/click
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    • Profile picture of the author rmoore
      Mike,

      Yeah...give it 1,000 hops before making a decision.

      Also...a 1% conversion is fine. Heck...even a 1/2 % conversion is good. I know that courses and such teach 2% conversions and all of that, but typically they are referring to pre-sold traffic (traffic clicking from a pre-sell page to the Clickbank sales page).

      These days PPC is a tough deal unless you are building a list for repeated exposure. You can eventually build up to thousands of free clicks per day with SEO. SEO is still pretty easy.

      -Rusty
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