10 Upsell ideas? I need suggestions Please...!

by entry
21 replies
I need some suggestions for some upsell ideas (which can be used as backends too)

but mainly for upsells

I already have a $24 ebook,and i know these:

1) Turn it into an audio book
2) Physical Cd/DVD course
3) ??
4) ??
5) ??
6) ??
7) ??
8) ??
9) ??
10) ??

Can we give some suggestions to come up with at least 10, so I can think out side the box, which give a Higher percieved Value!

10, or even more (if you can think of more)


EDIT: My ebook is on internet marketing strategies (mainly some affiliate + traffic)
#ideas #suggestions #upsell
  • Profile picture of the author adils29
    I guess you would have to research on what your target market is looking for and then accordingly fit an up sell item that provides value..

    Adil
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  • Profile picture of the author JohnMcCabe
    Google around and see if you can find the offer page for Paul Myers' "Thud Report", a severely under-priced report that is exactly what you are looking for.
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    • Profile picture of the author Michael Shook
      A complementary product

      Volume 2 (with twice as much information but at half the price)

      Online videos

      Downloadable videos

      Interviews with subject matter experts as downloadable MP3's
      Signature


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  • Profile picture of the author muffinrecon
    ok there are many upsells. But if you have a ebook. Do you mind sharing your niche? If not, make some social network or something. Make the customer feel important. Then charge them 4.95 per month. Another upsell is using the decoy, to make as if it was a deal.
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  • Profile picture of the author KristofferIM
    If you are selling an ebook, maybe you can come a bit closer to actually taking action for your customer in the upsell.

    Edit: It would be easier if we knew what your ebook is about.
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  • Profile picture of the author cashcow
    Not knowing what your ebook is about, it's hard to say if this would work for you, but an irresistible upsell is something that would make doing whatever you are describing in your book easier.

    So, if you have an ebook on article marketing, you might try article submitter software as an upsell, or another book with 100 Best selling headlines

    If it describes a technique, you could upsell them the videos that show them exactly what to do.

    You could even try upselling a service, but only if it was something you could outsource or do yourself and make a profit from. Outsourcing, is ideal of course because trying to do that yourself could cause a bottle neck. OF course, running a service could be problematic, so maybe this isn't the best idea.

    Lee
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    Gone Fishing
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  • Profile picture of the author Linda Hepworth
    As you know what you present as an upsell needs to offer your prospect additional value to what they have already purchased. It should help them do what they bought better or more efficiently. You could offer software, a physical or downloadable product depending on your niche, or a monthly guide or newsletter with reoccuring billing.
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  • Profile picture of the author Jo_Shua
    I agree that you should research your market, and determine what they are wanting and are needing. It will certainly help you to come up with some ideas for a backend product, however, if you do not know what type of products you could offer... Then, you will just be saying, "Okay, I have already done a book -- digital and hard copy. What else can I offer?"

    Here are a few types of products you could offer your customer base:
    1. eBook
    2. instructional videos
    3. Hard copies of the above
    4. Audio versions of the above

    So far so good. That's pretty much what you expect, and already know about.

    How about also offering:

    5. Live Webinar
    6. Live Teleseminar
    7. Live Event at a physical place
    8. Recordings of the above

    Now we are getting somewhere! The above are some additional types of products you could offer which garner a higher perceived value (because they are). But, you can offer more!

    How about access to you personally?

    9. Access to priority support (your personal email and phone number)
    10. Coaching program -- Mentorship program
    11. Mastermind group

    So far we have covered the most common type of products you could offer. You could also go "social" with your product.

    12. Membership program (daily, weekly, monthly content)
    13. Premium Forum Access

    I heard some say a paid newsletter... This is another you could do. I have bought into several paid newsletters BECAUSE they offer extreme value. It could be a digital newsletter or a physical newsletter.

    But, the newsletters I bought and signed up to were truly short reports in disguise. Highly valuable content!

    You could offer software to overcome the technical difficulties of your non-technical customer base... Or, software that makes the task you are selling easier.

    There are SO many things you could offer your customer base, but it all boils down to two factors:

    1. Do they want or need it?
    2. Is it relevant to your frontend product?

    Answer those two questions, then, determine the type of product you want to deliver that need in. Take a gander at the types I mentioned, and see if you find one that meets your needs... But, I only skimmed the surface of the types of products you could offer on the backend.


    Best,
    Joshua C.
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    • Profile picture of the author sylviad
      What more can I add after Joshua's great comment.

      - an email mini-course
      - an ebook that expands on some aspect of your original product
      - A video that expands a portion of your product
      - physical products related to your main book

      Yep. Joshua's right. This barely touches the surface.

      Sylvia
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    • Profile picture of the author JoshuaZamora
      Originally Posted by Jo_Shua View Post

      I agree that you should research your market, and determine what they are wanting and are needing. It will certainly help you to come up with some ideas for a backend product, however, if you do not know what type of products you could offer... Then, you will just be saying, "Okay, I have already done a book -- digital and hard copy. What else can I offer?"

      Here are a few types of products you could offer your customer base:
      1. eBook
      2. instructional videos
      3. Hard copies of the above
      4. Audio versions of the above

      So far so good. That's pretty much what you expect, and already know about.

      How about also offering:

      5. Live Webinar
      6. Live Teleseminar
      7. Live Event at a physical place
      8. Recordings of the above

      Now we are getting somewhere! The above are some additional types of products you could offer which garner a higher perceived value (because they are). But, you can offer more!

      How about access to you personally?

      9. Access to priority support (your personal email and phone number)
      10. Coaching program -- Mentorship program
      11. Mastermind group

      So far we have covered the most common type of products you could offer. You could also go "social" with your product.

      12. Membership program (daily, weekly, monthly content)
      13. Premium Forum Access

      I heard some say a paid newsletter... This is another you could do. I have bought into several paid newsletters BECAUSE they offer extreme value. It could be a digital newsletter or a physical newsletter.

      But, the newsletters I bought and signed up to were truly short reports in disguise. Highly valuable content!

      You could offer software to overcome the technical difficulties of your non-technical customer base... Or, software that makes the task you are selling easier.

      There are SO many things you could offer your customer base, but it all boils down to two factors:

      1. Do they want or need it?
      2. Is it relevant to your frontend product?

      Answer those two questions, then, determine the type of product you want to deliver that need in. Take a gander at the types I mentioned, and see if you find one that meets your needs... But, I only skimmed the surface of the types of products you could offer on the backend.


      Best,
      Joshua C.

      It had to be a Joshua to Hit the nail on the head listen to Joshua
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      Learn How To Get Your First Wordpress Blog Online
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  • Profile picture of the author Rsberg
    There are literally hundreds of possibilities here and I realize you're probably just searching for ideas but I would like to add one thing to think about, a tangent if you will...

    Be careful how many of these you add to this (or any) product. Based on my research (and I've been doing it a while now), customers are growing very tired of this approach. If it's employed too many times within a single product sale they begin to distrust the product owner and it may even push them away from making future purchases from that product owner.

    Just food for thought...
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    • Profile picture of the author entry
      Originally Posted by KristofferIM View Post

      If you are selling an ebook, maybe you can come a bit closer to actually taking action for your customer in the upsell.

      Edit: It would be easier if we knew what your ebook is about.

      My ebook is on internet marketing strategies (mainly some affiliate + traffic)
      Signature
      I Have to say a Massive...THANK YOU to every Warrior who has helped me, and thanks to every warrior who helps me in the future...
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      • Profile picture of the author KristofferIM
        Originally Posted by entry View Post

        My ebook is on internet marketing strategies (mainly some affiliate + traffic)
        You could make an upsell with ready to go niches.
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    • Profile picture of the author entry
      Originally Posted by Rsberg View Post

      There are literally hundreds of possibilities here and I realize you're probably just searching for ideas but I would like to add one thing to think about, a tangent if you will...

      Be careful how many of these you add to this (or any) product. Based on my research (and I've been doing it a while now), customers are growing very tired of this approach. If it's employed too many times within a single product sale they begin to distrust the product owner and it may even push them away from making future purchases from that product owner.

      Just food for thought...

      Even if the product/course is of excellent value, and provides hot information on helping them suceed?
      Signature
      I Have to say a Massive...THANK YOU to every Warrior who has helped me, and thanks to every warrior who helps me in the future...
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      • Profile picture of the author JohnMcCabe
        Originally Posted by entry View Post

        Even if the product/course is of excellent value, and provides hot information on helping them succeed?
        Even then.

        A few well-chosen bonuses and an upsell that makes the original purchase more valuable will likely end up far more effective than piling up upsells/OTOs until people get worn out.

        Remember, if you are in it for the long haul, doing things the right way, that first sale is only an icebreaker. Nothing says you can't go on to sell multiple products to the same people. Just don't try to get it all in one transaction.

        Push too hard, especially among IM niches that already get hammered hard, and people will conclude that you view them as marks, walking wallets whose only function is to give you cash. No one like to feel like a mark or a chump...
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      • Profile picture of the author Rsberg
        Originally Posted by entry View Post

        Even if the product/course is of excellent value, and provides hot information on helping them suceed?
        Yes...from what I have found you will be better off keeping them to a minimum. There were some very successful launches lately (as far as number of sales anyway) and one thing that many of those that purchased them said was that even though the product was great the amount of upsells really put them off and they might not pay much attention to that product owner in the future.

        Just some friendly advice, maybe it will work differently for you. Just sharing what I have found to be what seems like a steady increase in overall dislike for that particular tactic.
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  • Profile picture of the author Jo_Shua
    I agree with John. Also, if you give too much you embark on the realm of information overload, and that, too, will scare some people off.

    Give a little value with your first product... Capture them as a valued paying customer... Sell to them again in the future.


    Joshua
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    • Profile picture of the author entry
      Originally Posted by Jo_Shua View Post

      I agree with John. Also, if you give too much you embark on the realm of information overload, and that, too, will scare some people off.

      Give a little value with your first product... Capture them as a valued paying customer... Sell to them again in the future.


      Joshua
      How many 'info emails' (no promotions, just info) would you suggest I have from the 1st sale product (ebook) to the next backend? -- as a minimum amount of emails?


      (eg, 10 info emails minimum, before any promotin email)
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      I Have to say a Massive...THANK YOU to every Warrior who has helped me, and thanks to every warrior who helps me in the future...
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      • Profile picture of the author JohnMcCabe
        Originally Posted by entry View Post

        How many 'info emails' (no promotions, just info) would you suggest I have from the 1st sale product (ebook) to the next backend? -- as a minimum amount of emails?


        (eg, 10 info emails minimum, before any promotin email)
        I don't think there's a set formula. It depends somewhat on what the next product in the funnel is and how closely it relates to the first one.

        For example, if your first product is an ebook detailing how to set up a system and the second is a piece of software that automates the process, I'd probably test using the software as an immediate upsell, like an OTO. I'd also test sending out 2-4 emails with content geared toward helping the new buyer get value from the purchase. Once the buyer has had a reasonable time to try doing the process manually, it's time to offer the software.

        You want that buyer to actually read and use your initial product and find value in it. An email or two with tips/FAQ, etc. along with maybe a successful case study shows you want them to succeed, so the next step in the funnel is a natural progression down that road.

        On the other hand, if your sales funnel is simply a string of relatively unconnected products (as many appear to be, judging from my inbox), you could do worse than following the 80/20 rule. 80% content, 20% pitch. Even on the content emails, though, you can include a soft promo. Either offer a gentle reminder of the last offer or start teasing the next one.
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        • Profile picture of the author sylviad
          Just a short addendum to what John says...

          If you pile on too many upsells during the initial sale, it will 1) diminish the perceived value of your main product, (the same goes for maxed out bonuses) and 2) cause people to tire before they get to actually pay for that first product. Which means they could cause you to lose the sale altogether.

          Your additional products should enhance the first and not be marginally related to the main product.

          With a marketing product, I can see where upsells can really take off - various software programs, more spinoff topics in add-on reports, guides, and such. You have to be very specific in targeting your product purpose and marketing angle.
          Sylvia
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  • Profile picture of the author JoshuaZamora
    I would suggest building a list as well like john says dont try to do it all on the first rodeo
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