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After a period of time we do not notice things

by selfstorage
1 replies
Friends;
I am trying to locate the source and accurate data for a "fact" I heard...That after 90 days (or some period of time) we become accustomed to something and do not "see" it any longer...Like a fence that needs painting..or a sign. It is often applied to justify using banners...crate a new stimulus to draw attention. I thought it was a Westinghouse study. The reference is that it is better to seek outside help than always rely on internal resources.. for say an audit.
Can someone please help me with the source and exact reference? My Google searches have been of no help!
RK Kliebenstein
#notice #period #things #time
  • Profile picture of the author CDarklock
    Originally Posted by selfstorage View Post

    My Google searches have been of no help!
    That's the problem with search... you need to know what it's called, or you'll never find any real information on it.

    Specifically, this is selective attention or selective blindness, a form of selective perception which in turn is a form of cognitive dissonance... which is itself a form of cognitive bias.

    Armed with that, you should be able to find plenty of reading material of all types, but tracking down the direct statement of fact you're looking for... probably difficult. Look for studies on the above terms from neurovisual authorities.
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    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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