Click Bank - Is it the only game in town for eBook marketing?

13 replies
I just developed an ebook that I am trying to promote.
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I am looking in to as many advertising routes as I can, clickbank being one of them.
When it comes to affiliate marketing, is clickbank the only game in town for eBooks?
Anyone have other suggestions?
#bank #click #ebook #game #marketing #town
  • Profile picture of the author GuruGazette
    I personally prefer Amazon Kindle and am trying out Google Books. Different approaches but more to my taste for various reasons.
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  • Profile picture of the author SageSound
    RAPBank

    Amazon's CreateSpace and affiliated sites
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    • Profile picture of the author quickies
      by CreateSpace, it's free or not..?...
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  • Profile picture of the author warriormaiden
    I strongly recommend Rapbank and Amazon too
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  • Profile picture of the author DanFaggella
    Would it be reasonable to hit up Clickbank, RAPBank, AND Amazon??

    If so, why don't all ebook marketers use all channels?
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    • Profile picture of the author digichik
      Originally Posted by DanFaggella View Post

      Would it be reasonable to hit up Clickbank, RAPBank, AND Amazon??

      If so, why don't all ebook marketers use all channels?
      Yes, it is smart to use as many channels as possible. Many e-book marketers don't know of all the channels available to them. Does publisher Simon & Schuster only sell to Barnes & Nobel? Or do they use as many distribution channels as possible? They use as many as possible, both online and offline.

      One must look carefully at what the costs are of selling an e-book through the sources available. Amazon used to be quite greedy in the percentage they would take of each sale, that's why I never used them. I haven't looked at them lately to see if that has changed.

      In addition to the e-book sites mentioned, another good one is lulu.com.
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      • Profile picture of the author inlecture
        One thing to consider, (i have yet to CONFIRM this) is with amazon, if you get a client or potential buyer to amazon through your affiliate link, anything they buy while there the commission goes to you... i know this is true with merchandise, but i have no yet confirmed with ebooks, but i do not see why not...

        Possibly some additional commissions you werent expecting which is ALWAYS good.
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        • Profile picture of the author ArticlePrince
          Originally Posted by inlecture View Post

          One thing to consider, (i have yet to CONFIRM this) is with amazon, if you get a client or potential buyer to amazon through your affiliate link, anything they buy while there the commission goes to you... i know this is true with merchandise, but i have no yet confirmed with ebooks, but i do not see why not...

          Possibly some additional commissions you werent expecting which is ALWAYS good.
          If you sent them there then anything they buy within 24 hours gets you a commission, regardless of the product.
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  • Profile picture of the author SageSound
    People don't really think about CreateSpace. It's for self-publishing printed books. However, you also have the option of selling an e-book version, a Kindle version, and possibly an EPUB version. And by listing it on CreateSpace, Amazon promotes it for you on all of their properties -- more so if you actually generate some decent sales.

    What OTHER platform will promote it for you for free?

    There's also Apple's iBookstore (for EPUB books).

    And while I know nothing about it, Barnes & Noble have their Nook and its associated bookstore as well.

    These days, if you're limiting yourself to just PDFs sold through Clickbank, you're missing the lion's share of the market.

    -David
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  • Profile picture of the author Paul Guilfoyle
    If you are looking to get affiliates Clickbank is an obvious choice. However, you will need to put in a lot of effort to make marketers want to join your program if you want them to sell for you. Provide them with the tools to get the job done, such as email swipe, banners etc.
    Alternatives are the 7 dollar script or the RAP script. Perhaps you might produce a simple free or cheap report at the front end with the high value upsell or backend. These scripts can be used to build loyal incentivised affiliates by allowing them a simple payment solution direct to their paypal account.

    Other alternative is the butterfly marketing script.

    First thing though is to make sure you're not wasting your time going into this market. Too many people
    create a product and try to sell it against all the odds. Have you done your market research? Does this show
    a level of demand capable of sustaining profits for you and your affiliates?
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    • Profile picture of the author Page-One
      An added advantage of Createspace is that they have set up their own Expanded Distribution program, through which Amazon will offer your book to the brick-and-mortar market (Barnes & Noble, Borders, libraries, et al.).

      True, Amazon's cut in Createspace may seem large, but it's nowhere near the cut a major publisher takes on a "for royalty" book (you get 7-14 percent; they get the rest). Compare that with say, a 128-page Createspace book selling for $17. You get $6.14; Amazon keeps $10.86. Even at a high-end 14 percent traditional royalty, on $17, you'd get $2.38. So $2.38...or Amazon's $6.14? Easy choice.
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  • Profile picture of the author travelingtrader
    You could also try Commission Junction. I believe they still carry e-books. Whomever you sign up with you still have to give the affiliates a reason to promote your product. They are the ones supplying the advertising for you. Clickbank may be the most recognized and they are affiliate friendly. Remember, affiliates send you traffic.
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