Fighting your way through a competitive niche vs. finding untapped ones

11 replies
In my relatively scant keyword research (research ) I've been seeing there seem to be two main trends...

Either try and find obscure longtail keywords in a competitive niche or try and find an obscure niche.

Both appear to amount to the same thing- having to hunt and sniff for gold.

Are these the main two ways to find a profitable niche? are there others? What is the best out of the two/all in terms of learning curve?
#competitive #fighting #finding #hidden #niche
  • Profile picture of the author Alexa Smith
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    Originally Posted by steadypay View Post

    Either try and find obscure longtail keywords in a competitive niche or try and find an obscure niche.

    Both appear to amount to the same thing- having to hunt and sniff for gold.
    I agree.

    Specifically, the difficulty with selection is that there may be an approximate overall correlation between low competition and the risk of low returns (for quite a variety of reasons).

    I sometimes find it helpful for these purposes to "think offline", forget about what other marketers are doing and looking at and producing, and take on board concepts of "niche potential" from non-internet sources, as part of the formula.

    Niche-selection and product-selection are a very time-consuming aspect of my business.
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    • Profile picture of the author John Romaine
      If only I could master topic/niche selection as I have with keyword research.

      My advice - its better to do thorough keyword research and niche selection than it is spending months trying to "fix" a quickly made poor decision.

      Hope that makes sense
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  • Profile picture of the author Willie Crawford
    You can also use the brute force method... say where you use articles and produce so much quality content on a topic that you naturally rank for a lot of long-tail keywords.

    This takes longer but if you actually crank out that quality content, once you hit critical mass (necessary for the SE rankings), it will convert like crazy too.

    Not easy, but that's what will keep your competitors from doing it

    Willie
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  • Profile picture of the author steadypay
    I'm starting to see currently my strong point in this arena is writing articles and other related stuff like that. I wrote a couple recently and found I can prob write one (300 word) with edits in about 20 mins. Not that I say if that is good or not as I don't have anything else to go by but my point is that is a breeze and I can do it on 'autopilot'

    Now anything can become easy once you internalize it and it's on autopilot (I used to hate writing) so I'm sure the niche hunting stuff could be learned and mastered but I'm wondering- is it realistic financially to outsource all the niche and kw related stuff so I could be free to focus on my strong points? Maybe for the short term...how much would it cost to outsource the whole SEO/kw stuff for one niche?

    I'm thinking there are disadvantages and advantages to outsourcing it.

    Advantage short term is obviously I can work on my strong points but therein also lies the disadvantage- as niche/SEO stuff is a crucial part of of IM is this burying my head in the sands to some degree? I'm willing to accept a long learning curve so long as it proves fruitful sooner or later.

    Having said that I am am getting a bit impatient to earn at least a cent from this internet stuff to keep me motivated- though it doesn't matter as I am going to keep at it till I earn sooner or later as this is the best show in town as far as I can see currently.

    I have been all out on the research and the instrumental factors (i.e. article marketing seems to require many different cogs to be in place and working in unison before the machine starts to produce cash ) which means that I have not spent time on more immediate things I could have been doing to make money for instance fiverr and elance etc. as people have suggested.

    I suppose this is a time management query- where would my time be best spent at this point?

    I'm thinking- 80% on research and implementation of the IM stuff and 20% article writing/service offering skills to turn a profit in the short term.

    Alternatively if it is financially realistic I could outsource the SEO/kw stuff while I'm still learning that stuff while writing articles for my OWN business which may offer the best of both worlds and also have the upshot that I am providing content for my own business in the process. Still maybe do some of the offering services for immediate earners.

    As SEO/kw stuff is such an instrumental part of IM I'm wondering if wanting to outsource that stuff is asking a bit much/unrealistic financially as it will be a high demand/cost thing- hence my query really.

    THOUGHTS!?
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    • Profile picture of the author Alexa Smith
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      Originally Posted by steadypay View Post

      I can prob write one (300 word) with edits in about 20 mins.
      300-word articles rarely get syndicated.

      I get far more long-term income from a 900-word article than from three 300-word articles, even though the latter arrangement has three times as many resouce-boxes and backlinks.

      In discussions here of "article length" in general, it's very consistently striking how high a proportion of the really experienced, successful, professional article marketers are using articles around 1,000 words or a little longer.

      300-word articles are an intrinsic part of an approach characterised by fast clicks, fast traffic, writing for clicks, and constantly "rinsing and repeating".

      900-1,200-word articles are in intrinsic part of an approach characterised by writing for syndication, building a business, gradually getting increasingly widespread context-relevant backlinks, highly targeted traffic (targeted by others), and growing residual income from work already done. This is where the real money is, in article marketing.

      Originally Posted by steadypay View Post

      is it realistic financially to outsource all the niche and kw related stuff so I could be free to focus on my strong points?
      Outsourcing is a skill all of its own.

      I respectfully suggest that, in the long run, if you're writing 300-word articles and using the "writing for clicks" approach, it may not be.

      Originally Posted by steadypay View Post

      how much would it cost to outsource the whole SEO/kw stuff for one niche?
      Just like any other task you can outsource, prices vary hugely, sometimes with quality being roughly proportional to price, and sometimes not.

      I strongly recommend the professional keyword research services of KateD, starting from $9 (the last time I looked). I've successfully used her services and so have some of my clients.

      Originally Posted by steadypay View Post

      I'm willing to accept a long learning curve so long as it proves fruitful sooner or later.
      Good attitude.

      "Fast starts" go with "descending ceilings": you can earn more quickly but you're typically significantly limiting the future potential by committing yourself to a "rinse and repeat" model instead of to a "building a business" model.

      I completely agree with Johnny above that it's better to do thorough keyword research and niche selection than it is spending months trying to "fix" a quickly-made, poor decision, and of course with Willie that what matters is quality content. If you can consistently produce "quality, syndication-worthy content" in 300 words, then you're a gifted writer indeed.

      In the long run, as I've discovered in some areas to my own cost, it's probably better to learn to do things well yourself first, and then decide how to outsource them if you still want to.
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      • Profile picture of the author Devid Farah
        Personally if you are just starting out it makes sense to go for long tail keywords rather than compete head to head with someone who either has a website that is far more established than you, or in the case of PPC, someone who has a much bigger budget.

        Both have an up and a down side, but if you are just starting out and decide to promote weight loss products which are highly competitive you may get frustrated and give up.
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      • Profile picture of the author John Romaine
        Originally Posted by Alexa Smith View Post

        In the long run, as I've discovered in some areas to my own cost, it's probably better to learn to do things well yourself first, and then decide how to outsource them if you still want to.
        Agree 100%

        This is because...

        a) you know EXACTLY what you want them to do, and precisely how it should be done

        b) you know that the financial investment is worthwhile

        c) the task in which is being outsourced, is proven (by yourself) and will bring upon the desired results

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  • Profile picture of the author CyberSorcerer
    In the end, what were all looking for is traffic. If you do your keyword research and come up with a lot of competition, I would look for a longer-tail keyword until I got the competition down to a manageable level that will bring me traffic.

    If you stumple onto a niche that doesn't have a lot of traffic it could be an untapped niche, then again it could just been something that isn't workable.

    First thing I would do is go to Twitter Search and type in your keyword, using the filters "-http -www ?." Filtering out the 'http' and 'www' will get ride of all the marketers and adding the '?' will pull up anyone asking questions regarding those keywords. If people are asking questions in your keywords, then their looking for solutions.

    Now there's more tools and techniques to try, but most of the ones I use are paid tools so that would come later, after you're making some money to expand your toolkit.

    Hope this helps just a little to further narrow down whether you should test a niche or not.
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  • Profile picture of the author Robert Colle
    I go with what ever works. It is very pretty simple you know what you are good at and what you are not good at and at times you can't even do what you are good at because you have many other stuff to do. So it all comes down to the individual . As for me I always do everything myself. from niche selection to keyword SEO and article writing. Why well because I have the time and ability to do it.

    And to answer your question, most often than not I go for an offline niche selection rather than an online research. And once I have decided on where I want to focus my attention I do what it takes to get the job done.
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