The top marketing trends of 2011, my outlook
I think that the top trends in 2011 are three things and three things combined:
Social apps, which are already huge, but right now, really only a few are ahead of the curve. You can essentially build virally a "list" of people or users and sell offers while they use your app. It takes a little tech know how, but I've seen some crazy one's with 10 million plus users that are just poking buddies, holiday cards, quizzes and silly things like that go to millions of users in literally a week. How long does it take to get 1 million visits to your seo site? Or if you have a site that does well already, you can just iframe it or integrate it easy. Also, incentivized sharing/liking to build lists and such = huge. People may not read your emails all the time, or go to your site that often, but they probably check their facebook often...you have another medium to be in front of them.
Mobile advertising and apps are also going to grow. Mobile is growing more and more and more. The great thing about mobile is the user always has their phone on them. We did a promotion lately, a test promotion that basically was a piqued interest text message that drove them to an opt in page. Or think about mobile apps for your products or sites to keep the users involved. Once again, you can be in front of them more often (as long as your products/sites are good and don't piss people off).
International is growing, some things that worked in the US 2-5 years ago now work in asia, south america, smaller european countries.
These take some work and effort to get in to, but if you are doing them in 2011, you'll be ahead of the trend by a lot!
Social apps, which are already huge, but right now, really only a few are ahead of the curve. You can essentially build virally a "list" of people or users and sell offers while they use your app. It takes a little tech know how, but I've seen some crazy one's with 10 million plus users that are just poking buddies, holiday cards, quizzes and silly things like that go to millions of users in literally a week. How long does it take to get 1 million visits to your seo site? Or if you have a site that does well already, you can just iframe it or integrate it easy. Also, incentivized sharing/liking to build lists and such = huge. People may not read your emails all the time, or go to your site that often, but they probably check their facebook often...you have another medium to be in front of them.
Mobile advertising and apps are also going to grow. Mobile is growing more and more and more. The great thing about mobile is the user always has their phone on them. We did a promotion lately, a test promotion that basically was a piqued interest text message that drove them to an opt in page. Or think about mobile apps for your products or sites to keep the users involved. Once again, you can be in front of them more often (as long as your products/sites are good and don't piss people off).
International is growing, some things that worked in the US 2-5 years ago now work in asia, south america, smaller european countries.
These take some work and effort to get in to, but if you are doing them in 2011, you'll be ahead of the trend by a lot!
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