Any tips on writing good headlines based on rating tool?
I recently discovered a free tool that rates your headlines: Advanced Marketing Institute - Headline Analyzer
The explanations they give as to how your headline rates does not tell you how to improve them. For instance, they say your headline has an emotional rating of 30% based on the words used, but they don't tell you anywhere what words are considered emotional for their rating. From what I can gather, it's based on research into which words elicit an emotional response.
Now, while the emotional rate receives the % score, it does tell you that your headline fits into other categories as well: intellectual and spiritual. It also says that the higher % you can get, and if you can cover all 3 categories, the better.
You'd think it sounds straightforward, but even when I insert headlines that use emotional words, it doesn't improve the rating. In fact, most often it makes the rating worse, like 10% or 20%.
The average score for most people is between 30% and 37%, while really good copywriters register up above the 50% range. One of mine came up 57% but I really don't know why.
Does anyone have any idea what I can do to improve my headlines so they get a better score (and response from the reader)?
Here are some that I tested:
My top scorer:
"Is Your Anxiety Disorder Caused by Insomnia" - 57%
"Dog Nutrition Tip - Choose Dog Bones Wisely" - 37.5%
"Dont Seek Anti-Depressant Drugs For Depression Help. Self Treat Naturally Instead" - 36.36%
"Is The Linden Method The Right Anxiety Treatment For You" - 30%
And one I just threw together for this test:
"Discover how the linden method will cure your anxiety" - 11.11%
As you know, the headline is of prime importance and I sure could use more readership. Any suggestions?
Thanks.
Sylvia
The explanations they give as to how your headline rates does not tell you how to improve them. For instance, they say your headline has an emotional rating of 30% based on the words used, but they don't tell you anywhere what words are considered emotional for their rating. From what I can gather, it's based on research into which words elicit an emotional response.
Now, while the emotional rate receives the % score, it does tell you that your headline fits into other categories as well: intellectual and spiritual. It also says that the higher % you can get, and if you can cover all 3 categories, the better.
You'd think it sounds straightforward, but even when I insert headlines that use emotional words, it doesn't improve the rating. In fact, most often it makes the rating worse, like 10% or 20%.
The average score for most people is between 30% and 37%, while really good copywriters register up above the 50% range. One of mine came up 57% but I really don't know why.
Does anyone have any idea what I can do to improve my headlines so they get a better score (and response from the reader)?
Here are some that I tested:
My top scorer:
"Is Your Anxiety Disorder Caused by Insomnia" - 57%
"Dog Nutrition Tip - Choose Dog Bones Wisely" - 37.5%
"Dont Seek Anti-Depressant Drugs For Depression Help. Self Treat Naturally Instead" - 36.36%
"Is The Linden Method The Right Anxiety Treatment For You" - 30%
And one I just threw together for this test:
"Discover how the linden method will cure your anxiety" - 11.11%
As you know, the headline is of prime importance and I sure could use more readership. Any suggestions?
Thanks.
Sylvia
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