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With Or Without Graphics?

by scrofford
14 replies
Hey everyone,

In the past I have built lists by building a squeeze page that just included a headline, subheadline, some bullet point benefits, opt-in form and signature. I didn't use any graphics such as an ebook cover or dvd cover or anything like that.

With that being said, do you think if the headline, subheadline, and benefits are excellent that graphics are needed? I have never tested this so I would like to hear from people that maybe have or who have done both.

Were your opt-ins better or worse with or without graphics? Was your traffic more targeted and were they more apt to buy any future products if you did use graphics? Did it matter? Thanks in advance for your thoughts!

Steve
#graphics
  • Profile picture of the author DorianJ
    Sorry I can't answer your question, but I'm glad you asked it. I recently asked the same thing elsewhere so I'll be awaiting the responses that are added here.
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  • Profile picture of the author aaron_nimocks
    Just as an example the one in my signature is about 50% conversion rate and its pretty blank. Conversion meaning they signed up and are getting emails. If I were to add more stuff I doubt it would change much if any at all. Never split tested before on this site but other ones where I tried all the bells and whistles my conversions were much lower.

    Most likely just to deal with what is being offered though.

    Personally I like bare minimum and straight to the point and leave out the fluff. When I am on "those" sites I NEVER read any of that junk anyways.
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    • Profile picture of the author scrofford
      Originally Posted by aaron_nimocks View Post

      Just as an example the one in my signature is about 50% conversion rate and its pretty blank. Conversion meaning they signed up and are getting emails. If I were to add more stuff I doubt it would change much if any at all. Never split tested before on this site but other ones where I tried all the bells and whistles my conversions were much lower.

      Most likely just to deal with what is being offered though.

      Personally I like bare minimum and straight to the point and leave out the fluff. When I am on "those" sites I NEVER read any of that junk anyways.
      Hey Aaron that's really interesting. I was expecting people (including you before I read what you said) to say that the graphics make all the difference in the world blah blah blah...

      I guess that people are right, I really need to test it out and see what works better. I really appreciate you opinion though and go ahead and probably test.
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  • Profile picture of the author RentItNow
    I would say graphics/video produced most optins for me but then again, I do not use optins anymore. I make more SALES with a good sales letter and testing that sales letter to death!
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    • Profile picture of the author scrofford
      Originally Posted by RentItNow View Post

      I would say graphics/video produced most optins for me but then again, I do not use optins anymore. I make more SALES with a good sales letter and testing that sales letter to death!
      Yeah I am wanting to build a list though in a certain niche, then I will work on the sales part of it.

      Yes, testing your sales letter including as many of the components as possible such as headline, sub headline etc. is vital!
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      • Profile picture of the author Enfusia
        My motto:
        Test, test, test and when you're sick of testing test again!

        Really, I had a recipe niche of grandma's that over the top graphics would have scared the heck out of.

        And if you don't have an enticing female visual you're not selling much in the male enhancement markets.

        So, test your niche and when your sick of testing it and "think" you got it wired test it again.
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  • Profile picture of the author James Foster
    Testing is the only real way to for you to find an answer.

    The copywriter-purists will say you don't need any graphics, and the visual media experts (like graphic designers) will contest the right "look" makes all the difference in the world.
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  • Profile picture of the author ObsidianKnight
    In truth there are many factors that can affect visitors to your site.

    Here are just a few:

    Your ad copy - Bad copy, incorrect spelling, and bad English will affect their view of you.

    Your images - Sometimes bad or the wrong images are worse then having no images.

    Colors - The colors you choose can and will impact the person visiting.

    Readability - Some colors and text just do not work well together. You site needs to be easy to read.

    Server - having a slow or laggy server location can prevent people from even coming to your site. I know I am impatient and often click away from a site that takes more then a few seconds to load.

    How did your customers get to your site? (were they presold, or random passerby)

    This is where split testing comes into play. Try to setup your pages one way, test. Then adjust or create multiple variations and get customers to each version. Then use the ones with the higher conversion rates.
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    • Profile picture of the author alcymart
      Originally Posted by ObsidianKnight View Post

      In truth there are many factors that can affect visitors to your site.

      Here are just a few:

      Your ad copy - Bad copy, incorrect spelling, and bad English will affect their view of you.

      Your images - Sometimes bad or the wrong images are worse then having no images.

      Colors - The colors you choose can and will impact the person visiting.

      Readability - Some colors and text just do not work well together. You site needs to be easy to read.

      Server - having a slow or laggy server location can prevent people from even coming to your site. I know I am impatient and often click away from a site that takes more then a few seconds to load.

      How did your customers get to your site? (were they presold, or random passerby)

      This is where split testing comes into play. Try to setup your pages one way, test. Then adjust or create multiple variations and get customers to each version. Then use the ones with the higher conversion rates.

      Agreed, it all comes down to testing. Let me point out that I use much more text ads, and I doubt a bullet would make a difference in conversion unless the bullet is flashing and acts as a distraction to the reader.
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  • Profile picture of the author ObsidianKnight
    I think the use of graphics might really depend on your niche also.

    For instance, I have a pet training niche site, just happens to be geared more to larger breed dogs. In this case I used an image of my own dogs, with all teh crap background edited out on the squeez page.

    Since it is a site about pet training, an image of well trained pets surely did not hurt my conversions. ;-) An image of a vicious dog might also work well since people want to know how to train their unruly animal.

    But thats what is learned through testing.
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  • Profile picture of the author Hexor
    Yes. I can conclude base on my experience that with graphics showing what you want attracts more people. It is based and truly tested :] Try making the best and if they appreciate you, youll recieve award with the best earning
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  • Profile picture of the author Rhyannon
    I think an opt-in page with eCovers give a higher perceived value. But I agree with what ObsidianKnight said: No images is better than a bad graphics.
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    • Profile picture of the author Note Taking Nerd #2
      Where I can speak from experience is building a list through a blog.

      What has been crushing it for us, is the "Pop Up Domination" hover opt in form. Now I know this isn't a landing page but it's still making that same sell that a landing page has to... helping a person feel comfortable giving you their email address so that you can stay in touch with them.

      This opt in form is nothing more than one paragraph and 3 bullets and a place to enter your info. No graphics. And, it's crushing it. Beating any other opt in form we have.

      You might want to google it and test it on your sites to complement your traditional squeeze page list building techniques. Especially if you have a blog that delivers awesome value. What I believe happens here is that even if a person doesn't opt in when they first see the hover, and they dive into the site and are wowed, the next time they come back, their defenses are lowered and they're comfortable taking your relationship to the next level by giving you their email.

      Test and see what happens for you!
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  • Profile picture of the author Mark R Carter
    I'll throw in my 2 cents and say that the most important thing is good copy. Many highly successful marketers, like Eben Pagan use very bland squeeze pages. Of course, to reiterate what the others say, you can test it both ways.
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