For example, I just went into Aweber and pulled up a really cool report showing the unsubscribe stats for my autoresponder series. I discovered that over 64% of my unsubscribes came from email #4 in the autoresponder series. WOW! That's crazy - 64% -I immediately deleted that message from the series. I guess I was a little too aggressive in that message.
It's little details like that which can have a huge impact on your business.
What are the key stats for your business which you would advise us to pay close attention to?