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How Do YOU Test Your Sales Copy

by tpw
4 replies
I was just reading another thread about high refund rates at Clickbank:
http://www.warriorforum.com/main-int...fund-rate.html

Someone suggested the problem may be related Blind Sales Copy. I could be wrong, but I assume that to mean untested or unproven sales copy.

Where and how do you test your sales copy, prior to placement in an affiliate network or anywhere else?
#blind #copy #sales #split testing #test
  • Profile picture of the author Snow_Predator
    With my own salesletters I use google website optimizer to do split-tests.

    If it is a merchant's salesletter on clickbank whose product I wish to promote as an affiliate, I start by using my judgement. If I think that it is good copy, I test it by sending traffic to it to see if it converts.
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  • Profile picture of the author Ty Wagner
    I use PPC to test my sales copy. It's the most targeted traffic. Besides having an email list in the niche you want to test your sales page in, this will more than likely be the the best way of testing your offer. Other high traffic website advertisements in your niche are another great place to test your offer and tweak along the way.
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  • Profile picture of the author auradev
    Website optimizer and PPC are the best ways to test copy.

    As for that other site, the high refund rate is unlikely due to the copy- obviously it is making sales, which is the purpose!

    The content in the program might suck, or the copy might over promise.

    But even if the copy did over promise, it still sells! (meaning they should redo the product).
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  • Profile picture of the author Marvin Johnston
    Originally Posted by tpw View Post

    I was just reading another thread about high refund rates at Clickbank:
    http://www.warriorforum.com/main-int...fund-rate.html

    Someone suggested the problem may be related Blind Sales Copy. I could be wrong, but I assume that to mean untested or unproven sales copy.
    Interesting sidelight, you post is #1 on Google for "blind ad copy".

    I've seen "blind ad copy" used a number of places including here in the copywriters forum:

    http://www.warriorforum.com/copywrit...does-sell.html

    That said ('cause its interesting), a blind ad is where the advertiser is not identified ... thanks google .

    Marvin
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