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New Clickbank Initiative

by Steve Faber
9 replies
I've noticed that some products in Clickbank have a very poor order form conversion rate. That is a conversion AFTER the propsect has hit the "buy" button, indicating they are eready to purchase from the vendor.

Some products I promote convert the order form better than others, but most are less than I'd expect. Basically the products that don't convert from the order form had the prospect sold, but when they got to the order form, something made them change their mind. I can only assume (you know what happens when you assume!) it has something to do with the look / feel of the form.

It would be very nice if CB let vendors customize the order form ala Pay Pal. It would be better for everyone, as conversions would increase, probably dramatically so. For the first part of today, I had a total of 8 order form impressions, distributed among 3 different CB products, yet no sales. Even a 50% rate would be a nice change. I've spoken with other vendors and affiliates, and they have similar experiences.

I propose that CB vendors and affiliates come together and start an initiave to find a way (obviously one that works for CB) to allow vendors to customize their order form and increase conversions. It would be mutually beneficial, and we'd all, Affiliates, Vendors, and CB, profit from it.
#clickbank #initiative
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by opportunitiesaplenty View Post

    I've noticed that some products in Clickbank have a very poor order form conversion rate. That is a conversion AFTER the propsect has hit the "buy" button, indicating they are eready to purchase from the vendor.
    Are you talking about order-form impressions or order-form submissions?

    You know that over the last 2/3 weeks this has been a huge problem at Clickbank? There've been at least 10 threads about it here, during that time, which you might find interesting reading if you're not aware of them.

    Originally Posted by opportunitiesaplenty View Post

    It would be very nice if CB let vendors customize the order form ala Pay Pal.
    They do. There are many customised ones. But not all vendors, at the moment: only selected well-established ones with the appropriate history, low refund rates and so on. The last time I looked at the details, they were calling it "Beta-testing" or something.

    Originally Posted by opportunitiesaplenty View Post

    I propose that CB vendors and affiliates come together and start an initiave to find a way (obviously one that works for CB) to allow vendors to customize their order form and increase conversions. It would be mutually beneficial, and we'd all, Affiliates, Vendors, and CB, profit from it.
    Yes, indeed, but my impression is that Clickbank prefer to "find a way" on their own. This time, anyway. Most enterprising suggestion though, albeit not quite so "new", actually.
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    • Profile picture of the author Steve Faber
      Originally Posted by Alexa Smith View Post

      Are you talking about order-form impressions or order-form submissions?

      You know that over the last 2/3 weeks this has been a huge problem at Clickbank? There've been at least 10 threads about it here, during that time, which you might find interesting reading if you're not aware of them.



      They do. There are many customised ones. But not all vendors, at the moment: only selected well-established ones with the appropriate history, low refund rates and so on. The last time I looked at the details, they were calling it "Beta-testing" or something.



      Yes, indeed, but my impression is that Clickbank prefer to "find a way" on their own. This time, anyway. Most enterprising suggestion though, albeit not quite so "new", actually.
      Alexa,

      Thanks for the Follow up. I am referring to conversion of the order form after the customer has clicked the buy button and been taken to CBs payment page. On your stats it is the order form conversion rate. In my case, for one product this morning, I had 6 order form impressions for one vendor, meaning the prospect clicked through to the order form by pressing the "add to cart" "Buy Now" or equivalent. After they did so and were on CB's payment page, for some reason they did not complete the sale.

      MYOB - I typically try to do quite a bit of pre-selling, which is one reasons the CTR from the vendor's sales page to the CB order form is fairly high (10 - 15%). It seems like the selling process has been successful, but then the prospect decides after the have pressed buy that they no longer want to. I can only attribute this to something they are seeing (or expecting to see that they aren't) on the CB order form.
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      • Profile picture of the author myob
        Originally Posted by opportunitiesaplenty View Post

        MYOB - I typically try to do quite a bit of pre-selling, which is one reasons the CTR from the vendor's sales page to the CB order form is fairly high (10 - 15%). It seems like the selling process has been successful, but then the prospect decides after the have pressed buy that they no longer want to. I can only attribute this to something they are seeing (or expecting to see that they aren't) on the CB order form.
        Do you have your prospects on some type of autoresponder series? If your prospects are abandoning the order page, you either do not have targeted prospects or they need more "selling". On the higher end CB products, this actually should be expected, and compensated by sending out sales messages with different features and benefits of the product. Try also to give some free but related "gifts", or incentivize the order as I mentioned earlier. People are very nervous about buying these days, and it may take 7-20 exposures to some before they make a substantial purchase. It is human nature, a universal problem for all marketers, and not just some quirk specific to Clickbank. Shopping cart abandonment just happens to even the best.
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        • Profile picture of the author Steve Faber
          RD-5 - My Point exactly!

          Originally Posted by myob View Post

          Do you have your prospects on some type of autoresponder series? If your prospects are abandoning the order page, you either do not have targeted prospects or they need more "selling". On the higher end CB products, this actually should be expected, and compensated by sending out sales messages with different features and benefits of the product. Try also to give some free but related "gifts", or incentivize the order as I mentioned earlier. People are very nervous about buying these days, and it may take 7-20 exposures to some before they make a substantial purchase. It is human nature, a universal problem for all marketers, and not just some quirk specific to Clickbank. Shopping cart abandonment just happens to even the best.
          An autoresponder? In some cases yes, but I think the point is that they are presold enough to read the vendor's sales page and decide to click the "buy" button.

          In most cases all the marketing techniques are aimed at actually getting the prospect to decide they want the product or service in question and make an affirmative purchasing decision. At this point they press the "buy" button, enter their CC or PP info and complete the sale. Very few people in my experience will get all the way to the order page and then abandon it if it is properly designed. In this case, it appeasrs there may be some changes that could be made to the order form to facilitate the sales completion.
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  • Profile picture of the author Brukhar
    You figure clickbank would want to let people customize stuff if it led to higher sales, cuz then they'd make more money lol
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    • Profile picture of the author myob
      You actually can increase the order form conversion rate dramatically by better preselling and/or incentivizing the order, such as offering your own high perception value products as a condition of a successful purchase. It seems to me the "initiative" should begin with using proven marketing techniques, not by trying to blame CB.
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      • Profile picture of the author RD5
        Originally Posted by myob View Post

        You actually can increase the order form conversion rate dramatically by better preselling and/or incentivizing the order, such as offering your own high perception value products as a condition of a successful purchase. It seems to me the "initiative" should begin with using proven marketing techniques, not by trying to blame CB.
        No one is asking for marketing advice.

        The problem is with the CB order form. I've noticed in my stats recently that i get ****load of the so called order form impressions and very few of those impressions actually convert into a sale.


        I agree with the OP and something should be improved
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  • Profile picture of the author sunarko
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  • Profile picture of the author WillR
    Originally Posted by opportunitiesaplenty View Post

    Basically the products that don't convert from the order form had the prospect sold, but when they got to the order form, something made them change their mind. I can only assume (you know what happens when you assume!) it has something to do with the look / feel of the form.
    You will find that something ridiculous like 92% of people who click through to an order form will never go through with their purchase. There's many reasons why people click through and don't actually buy. Some are curious, some are sitting on the fence and need more incentive, and so on. Whatever the reason it is a well known fact and nothing out of the ordinary.

    The way the more experienced marketers get around this problem is by having a 2 step order form process whereby people enter their name and email on the first order page before they even get to the order form. This way they can follow up with all those that don't buy the first time around and try and convert more of them into buyers.

    Originally Posted by opportunitiesaplenty View Post

    It would be very nice if CB let vendors customize the order form ala Pay Pal.
    Clickbank do allow people to customize their order forms. I have had this function for at least half a year now. The feature has been in beta for at least a year so I would assume it isn't very hard to get them to turn it on for your account if you contact them and express legitimate interest.
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