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Why do people LICENCE their products? (Willie Crawford for example)

by entry
13 replies
Some marketers licence their physical CDrom- dvd courses, with a sales page, and Full rights to sell and keep 100% of the profit. (I heard Willie Crawford does this)

Why do they do this? What is in it for them? (as they licence buyers will be selling the items for 100% of the profits)
#crawford #licence #people #products #willie
  • Profile picture of the author webapex
    That's typically dated material that's already been through the wringer and is at the end of it's life cycle. Willy requires that you not mention his name within or when marketing the material.
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    • Profile picture of the author Willie Crawford
      Originally Posted by webapex View Post

      Willy requires that you not mention his name within or when marketing the material.
      Willie doesn't typically have that restriction on his own materials,
      but has brokered PLR to other people's courses, etc. recently
      where that was a restriction
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  • Profile picture of the author mrmatt
    There are several reasons that I can think of.

    1. People pay big bucks to license a product from the creator. In some cases they may still even pay a fee per unit sold.

    2. It gets that persons name, expertise, websites and other products in front of more potential buyers.

    3. Sales of the product may be stagnant or declining so they are remonetizing the value of the product.

    4. They are creating future JV partners to go to if they want to promote a new product or seminar.

    5. It could be a stepping stone or entry level product that is vague or general which leads to more in depth products.

    I am sure there are many more reasons but those are the ones I thought of.

    Thanks
    matt
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    • Profile picture of the author drmani
      In 2004, I flew to London for an infoproduct marketing workshop. In
      it, I learned two powerful lessons. One of them was about licensing.
      It multiplied my investment in attending the seminar. That's how
      powerful licensing can be.

      Here's (2 reasons) why people do it.

      #1 - Each of us has limited time, and no product sells itself without
      marketing effectively. Licensing is one way to profit from the hard
      work of product creation, without worrying about the marketing of it.

      #2 - You get extended reach to a new audience through the marketing
      efforts of your licensees. If you have other quality products to sell,
      this could bring in a fresh new audience who may buy from you later.

      re: licensing 'dated' or 'ineffective' products, that could be a fast-
      track to oblivion, as you'll shoot yourself in the foot with the best
      possible clients, your prospective JV partners and fans.

      True, one often milks one's own products for maximum profit first
      before licensing it to others, but that doesn't mean the product itself
      isn't a hot seller or near end of its life.

      All success
      Dr.Mani
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      • Profile picture of the author entry
        Originally Posted by drmani View Post

        In 2004, I flew to London for an infoproduct marketing workshop. In
        it, I learned two powerful lessons. One of them was about licensing.
        It multiplied my investment in attending the seminar. That's how
        powerful licensing can be.

        Here's (2 reasons) why people do it.

        #1 - Each of us has limited time, and no product sells itself without
        marketing effectively. Licensing is one way to profit from the hard
        work of product creation, without worrying about the marketing of it.

        #2 - You get extended reach to a new audience through the marketing
        efforts of your licensees. If you have other quality products to sell,
        this could bring in a fresh new audience who may buy from you later.

        re: licensing 'dated' or 'ineffective' products, that could be a fast-
        track to oblivion, as you'll shoot yourself in the foot with the best
        possible clients, your prospective JV partners and fans.

        True, one often milks one's own products for maximum profit first
        before licensing it to others, but that doesn't mean the product itself
        isn't a hot seller or near end of its life.

        All success
        Dr.Mani
        Cheers,

        some more questions please--

        1. If you have a Cd-rom course/ dvd course, and licence it, do you have to take YOUR NAME (logo and real name) off the course, and put the Licencees name?

        or that is optional?


        2. or if it is optional, you can charge MORE $$ for the personalised version? (with their name and logo, after yours is removed) ?

        3. Is it worth licencing $30 ebooks? (full product, sales page etc)

        4. What is the difference between licencing the product, and giving the product for Resell rights?/ Master Resell rights ?

        5. What price (x ? ) should we sell the Licenced course for, compared to the original price of the course, (that customers buy)

        6. What was the 2nd valuable lesson you learnt in that lesson?
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        • Profile picture of the author entry
          Originally Posted by entry View Post

          Cheers,

          some more questions please--

          1. If you have a Cd-rom course/ dvd course, and licence it, do you have to take YOUR NAME (logo and real name) off the course, and put the Licencees name?

          or that is optional?


          2. or if it is optional, you can charge MORE $$ for the personalised version? (with their name and logo, after yours is removed) ?

          3. Is it worth licencing $30 ebooks? (full product, sales page etc)

          4. What is the difference between licencing the product, and giving the product for Resell rights?/ Master Resell rights ?

          5. What price (x ? ) should we sell the Licenced course for, compared to the original price of the course, (that customers buy)

          6. What was the 2nd valuable lesson you learnt in that lesson?

          Can you try these (Willie, Dr Mani) or anybody else.

          Cheers.
          Signature
          I Have to say a Massive...THANK YOU to every Warrior who has helped me, and thanks to every warrior who helps me in the future...
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          • Profile picture of the author drmani
            Originally Posted by entry View Post

            Can you try these (Willie, Dr Mani) or anybody else.

            Cheers.
            1. If you have a Cd-rom course/ dvd course, and licence it, do you have to take YOUR NAME (logo and real name) off the course, and put the Licencees name? or that is optional?
            Would depend on the terms of the license. If it's your product that you
            seek to license to others, you set the terms out. If you're licensing
            someone else's product, be sure to carefully read those terms and comply.

            2. or if it is optional, you can charge MORE $$ for the personalised version? (with their name and logo, after yours is removed) ?
            When rebranding PDFs first became possible (around 2003, I believe), there
            was a nice market for 'customizing' PDFs for licensing. Ebook authors would
            charge $10 to have the name and URL included on the front page, $25 or more
            to customize affiliate links inside the ebook, and more for a complete PLR
            that allows the licensee to change other things as they wanted to (the file
            would be then delivered as a Word doc)

            3. Is it worth licencing $30 ebooks? (full product, sales page etc)
            Yes. Many information marketers do. I've had very good results buying
            licenses of ebooks by Yanik Silver and Jimmy D. Brown in the past.

            4. What is the difference between licencing the product, and giving the product for Resell rights?/ Master Resell rights ?
            You buy or sell a "Resell rights license" or a "PLR license" or a "Master Resell Rights license". All are forms of licensing.

            5. What price (x ? ) should we sell the Licenced course for, compared to the original price of the course, (that customers buy)
            Typically it would be 5x to 20x the sticker price of the course. But I've
            done special sales where, to boost the number of sales, I've done just 2x
            - so the buyer of the license only needs a couple of sales to break even.
            That's often a very powerful selling proposition

            6. What was the 2nd valuable lesson you learnt in that lesson?
            You want me to reveal the 'secret' I spent almost $4,000 to learn???

            I'll tell you. It's 'bundling' - the concept of packaging together related
            products and services into a bundle, and pricing it attractively as compared
            to the cost of individual components. Works like a charm, as long as the
            bundling is done logically and keeping the buyer's best interests in mind.

            Hope this helps.

            All success
            Dr.Mani
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            • Profile picture of the author entry
              Originally Posted by drmani View Post

              Would depend on the terms of the license. If it's your product that you
              seek to license to others, you set the terms out. If you're licensing
              someone else's product, be sure to carefully read those terms and comply.



              When rebranding PDFs first became possible (around 2003, I believe), there
              was a nice market for 'customizing' PDFs for licensing. Ebook authors would
              charge $10 to have the name and URL included on the front page, $25 or more
              to customize affiliate links inside the ebook, and more for a complete PLR
              that allows the licensee to change other things as they wanted to (the file
              would be then delivered as a Word doc)



              Yes. Many information marketers do. I've had very good results buying
              licenses of ebooks by Yanik Silver and Jimmy D. Brown in the past.



              You buy or sell a "Resell rights license" or a "PLR license" or a "Master Resell Rights license". All are forms of licensing.



              Typically it would be 5x to 20x the sticker price of the course. But I've
              done special sales where, to boost the number of sales, I've done just 2x
              - so the buyer of the license only needs a couple of sales to break even.
              That's often a very powerful selling proposition



              You want me to reveal the 'secret' I spent almost $4,000 to learn???

              I'll tell you. It's 'bundling' - the concept of packaging together related
              products and services into a bundle, and pricing it attractively as compared
              to the cost of individual components. Works like a charm, as long as the
              bundling is done logically and keeping the buyer's best interests in mind.

              Hope this helps.

              All success
              Dr.Mani

              Cheers, it helped.

              Is a main incentive for marketers licencing their products to others just to get some extra profit?

              To licence Yanik + Jimmys stuff, are there pages on their webpages to become a licencee? or you have to contact them directly?
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              I Have to say a Massive...THANK YOU to every Warrior who has helped me, and thanks to every warrior who helps me in the future...
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          • Profile picture of the author Willie Crawford
            Originally Posted by entry View Post

            Can you try these (Willie, Dr Mani) or anybody else.

            Cheers.
            There are no hard and fast rules although there were some
            conventions that I use to adhere to. There are also fair
            trade/anti-trust/anti-competition rules/laws that need to
            be complied with.

            I'll let someone else tackle the question though.

            Willie
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      • Profile picture of the author Laurie Rogers
        Originally Posted by drmani View Post

        In 2004, I flew to London for an infoproduct marketing workshop. In
        it, I learned two powerful lessons. One of them was about licensing.
        It multiplied my investment in attending the seminar. That's how
        powerful licensing can be.

        Here's (2 reasons) why people do it.

        #1 - Each of us has limited time, and no product sells itself without
        marketing effectively. Licensing is one way to profit from the hard
        work of product creation, without worrying about the marketing of it.

        #2 - You get extended reach to a new audience through the marketing
        efforts of your licensees. If you have other quality products to sell,
        this could bring in a fresh new audience who may buy from you later.

        re: licensing 'dated' or 'ineffective' products, that could be a fast-
        track to oblivion, as you'll shoot yourself in the foot with the best
        possible clients, your prospective JV partners and fans.

        True, one often milks one's own products for maximum profit first
        before licensing it to others, but that doesn't mean the product itself
        isn't a hot seller or near end of its life.

        All success
        Dr.Mani
        This is true and I know Willie doesn't pitch or sell garbage (and not insinuating anything by the OP, just my two cents), he follows the current trends and actually some of his older stuff is still very much useful in todays market. He is also super friendly and very easy to talk to, puts himself out there so he's always a pleasure to talk to.
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  • Profile picture of the author Keithsco
    Licensing is another term for 'branding" and control

    Think about it like this:

    If you are a "licensed" driver. The state (country/Gov. w/e) issued a license to you

    The same authority that issued the license tells you where , when , who and how you may operate and what you may do and under what conditions

    Everything you do reflects back onto the issuing body

    It is very much about authority, power, control and branding

    MRR = give away all rights
    Resell only = with conditions attached
    (i think thats how it goes - have not used any for years as I make my own original content these days)
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  • Profile picture of the author Willie Crawford
    In the past we've licensed products to gain greater exposure
    for experts featured in the product.

    We've also done it to expose the experts to an entirely
    new market. For example, licensing workshop recording
    to the publisher of an offline newsletter, means that when
    you have an event near that audience you are a familiar
    name... and a single mailing to the list of owners of the
    recorded workshop can quickly fill-up the next live
    event.

    These same recordings can generate backend sales for
    years to come, just as an ebook or piece of software
    can.

    Only a tiny fraction of the potential market for any given
    product is typically reached by the product owner.
    Licensing just increases that market penetration slightly,
    and can also be very profitable.

    Willie
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  • Profile picture of the author Willie Crawford
    Interestingly enough, I conducted a webinar with Dr. Bob Silber
    on this very topic back in 2007. I had a site at:
    http://amazingprofitsbuyingandsellingreprintrights.com/
    back then, which I later decided not to move following a
    server mishap

    We discussed resales rights, reprint rights, licenses,
    laws governing them, and common definitions.

    I may dust off (re-do) that teleseminar

    Willie
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