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How I quickly find a new product or niche to promote for Amazon

by Coby
15 replies
Hey Warriors,

I posted this in a relevant thread not too long ago and have gotten several PMs about Amazon so I thought I would make this its own thread and see if I can help others who are wanting to start promoting Amazon products.

Amazon products are hot right now, especially as many IMers are seeing that physical products convert very easily and usually the competition is not too stiff.

With that said, here is some steps I took to quickly find something to promote on Amazon. Often I will use more in depth research methods, but I used this during the recent godaddy $1.47 promo. I ended up with a nice "product-name.com" domain and here's what I did . . .

Here's what I did to quickly find a niche . . .

1. Did a search on amazon to get some product ideas.
2. Took those ideas and plugged them into Google's Keyword Tool
3. Analyzed the results, then doubled checked by searching Google
4. Check .com availability at GoDaddy. (also consider .net or .org)
5. If "keyword.com" was taken, I would look at the site by visiting it.
6. If the site was weak or parked, see next step, if it is a powerful site go back to step 2
7. If it was a weak or parked site you can register "key-word.com" which is what I did.
8. If the hyphenated keyword is not available return to step 2.
9. Once you get a domain your set . . .

It's up to you to now provide the content, but I just gave you a quick way to find a niche.

Good Luck
#amazon #find #niche #product #promote #quickly
  • Profile picture of the author Kaete
    Good content, Coby, but you are right to point out that you need to drive traffic to your domain name as well.

    Having the keyword domain name is very helpful, but Google (and the others) like traffic as well in order to rank your site higher. So, write articles (or videos), create backlinks, drive traffic and see your sales explode.
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  • Profile picture of the author Mrs S
    Good steps there Coby - but I wouldn't get hung up on having the keyword in the domain name - just make sure it's in the URL. My most profitable review post at Christmas was on a site that didn't have the keyword in the root domain.
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    • Profile picture of the author Coby
      Originally Posted by Mrs S View Post

      Good steps there Coby - but I wouldn't get hung up on having the keyword in the domain name - just make sure it's in the URL. My most profitable review post at Christmas was on a site that didn't have the keyword in the root domain.
      No, its not necessary, but my experience shows that it helps with Google.

      My most profitable site that sits #2 on google uses the "productmodel.com" and easily out ranks all the competitors who use similar, but not exact domains.

      I have one site that is #6 on the first page of google and uses "keyword.net" and easily out ranks the "key-word-here.net" and the "keywords.com" domain and others who try to use the same. (Take note that "keyword.com" domain is not available but is for sale).

      So, yes, you could use A NON-EXACT domain, but why?

      If I cant get an exact match, I just move on. These are Amazon sites, mini-sites, ones that will earn $50 (this is the goal, some will earn much less, some much more) a month each. So I want to get as much targeted traffic and highest ranking as soon as possible so I can move on to the next site and rinse and repeat.

      Also, I should take a moment to talk about TLD's. I mentioned trying to find a .com first, then .net, and .org. I've also taken .info domains before to get an exact match, but if the .net, .com, and .org are already established sites it makes it harder to compete and rank above them.

      However, in less competitive niches I have ranked .info domains on the first page. Just all comes down to researching the competition.

      Good Luck
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  • Profile picture of the author lesterlim85
    Hi Coby

    Thanks for sharing.

    Cheers
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  • Profile picture of the author Linda Hepworth
    Thanks for sharing !
    That pretty much what I do to promote Amazon products !
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    • Profile picture of the author kmitz05
      Good post coby

      I do the same exact things. It's good to know your on the right track... especially when your just starting out...which i am.

      Once you have your domain, pages, ect... what do you do to get ranked well? I do a lot of on page seo as well as submit many articles about my product to blogs and directories. I also bookmark my site to many no follow and do follow SB sites, plus forums.

      I am getting few results but I am just starting out and my sites are new.

      Are you doing similar things to build links or totally different?

      Any tips would be greatly appreciated.

      Thanks in advance.
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      • Profile picture of the author Page-One
        As for Amazon product niches, I messed up early on, mainly by going with either low-priced items, or with oversaturated electronics items.

        When Amazon started paying off for me was when I started thinking seasonal stuff...with a higher price tag. What do people need in winter that might cost, say, $500 or more? When blizzards or cold snaps happen, what are people looking for?

        Same is true in spring: think garden equipment (mowers, tractors, anyone?). Summer is outdoor time. Lots of outdoor sporting and camping equipment.

        And of course, the biggie...Christmas. Look at Google's "Insights for Search" to see the seasonal trends for any given product.
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  • Profile picture of the author smartdoctor
    Originally Posted by Coby View Post

    .

    Here's what I did to quickly find a niche . . .

    1. Did a search on amazon to get some product ideas.
    2. Took those ideas and plugged them into Google's Keyword Tool
    3. Analyzed the results, then doubled checked by searching Google
    4. Check .com availability at GoDaddy. (also consider .net or .org)
    5. If "keyword.com" was taken, I would look at the site by visiting it.
    6. If the site was weak or parked, see next step, if it is a powerful site go back to step 2
    7. If it was a weak or parked site you can register "key-word.com" which is what I did.
    8. If the hyphenated keyword is not available return to step 2.
    9. Once you get a domain your set . . .
    great strategy Thank you
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    • Profile picture of the author mattbaehr
      I am curious about your content strategy. Just reviews of one particular product or the whole product type?
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      • Profile picture of the author 1wisewoman
        I see we were on the same page. :-) I also picked up a product based keyword domain (exact phrase search) with the last GoDaddy promotion.

        I'm in the process of testing the results from using an exact match root domain name.

        However, I agree with Mrs. S - as long as the product name is in the URL. I was able to get a first page ranking just using a Squidoo page with the keyword phrase in the domain.
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        • Profile picture of the author Coby
          Originally Posted by kmitz05 View Post

          Good post coby

          I do the same exact things. It's good to know your on the right track... especially when your just starting out...which i am.

          Once you have your domain, pages, ect... what do you do to get ranked well? I do a lot of on page seo as well as submit many articles about my product to blogs and directories. I also bookmark my site to many no follow and do follow SB sites, plus forums.

          I am getting few results but I am just starting out and my sites are new.

          Are you doing similar things to build links or totally different?

          Any tips would be greatly appreciated.

          Thanks in advance.
          I actually do all the things you mentioned. I also use an indexing tool (Rapid Website Indexer) to index and add backlinks to my articles and bookmarks as well as my other backlinks. This helps the backlinks get found and indexed.

          Originally Posted by mattbaehr View Post

          I am curious about your content strategy. Just reviews of one particular product or the whole product type?
          As for content, on most of my sites I use ReviewAzon to post product reviews. However, I also have html sites that cater to just one specific product that only has 2 models, so I detail the uses and each model has it's own page. This site ranks #2 for its keyword and it my most profitable site as the commission is in the ten dollar per sale range (150+ price tag before upsells).

          I also throw in my own 'article' type reviews on sites that I have extensive knowledge of (i.e. I own and use the product or one of the models).

          Originally Posted by 1wisewoman View Post

          I see we were on the same page. :-) I also picked up a product based keyword domain (exact phrase search) with the last GoDaddy promotion.

          I'm in the process of testing the results from using an exact match root domain name.

          However, I agree with Mrs. S - as long as the product name is in the URL. I was able to get a first page ranking just using a Squidoo page with the keyword phrase in the domain.
          Now think how powerful it would be the have that squidoo lens linking to your exact match domain? Squidoo carries a lot of link juice, utilize it
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          • Profile picture of the author kmitz05
            Does everybody just cut and paste reviews, and product details from major vendors or write original content. I don't know if original content would outrank backlinks in this situation.
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            • Profile picture of the author Michael Franklin
              Originally Posted by kmitz05 View Post

              Does everybody just cut and paste reviews, and product details from major vendors or write original content. I don't know if original content would outrank backlinks in this situation.
              Backlinks are much MUCH more important than content. Do whatever you can to get your content up there as quickly as possible. Of course make sure it's quality informative content, but make the focus more on your backlinks than on your content.
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  • Profile picture of the author lesterlim85
    Hi Michael

    So do you mean we can actually copy and paste reviews and just post on our review sites (after editing some content of course), and focus full firepower on backlinking?

    Cheers
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    • Profile picture of the author Coby
      Originally Posted by kmitz05 View Post

      Does everybody just cut and paste reviews, and product details from major vendors or write original content. I don't know if original content would outrank backlinks in this situation.
      I use ReviewAzon and it will automatically post a review and i just edit it and clean it up some. It also adds a picture and it all links to amazon.

      Originally Posted by Michael Franklin View Post

      Backlinks are much MUCH more important than content. Do whatever you can to get your content up there as quickly as possible. Of course make sure it's quality informative content, but make the focus more on your backlinks than on your content.
      Good content + good backlinks = high rankings

      Originally Posted by lesterlim85 View Post

      Hi Michael

      So do you mean we can actually copy and paste reviews and just post on our review sites (after editing some content of course), and focus full firepower on backlinking?

      Cheers
      See above

      I use fiverr to outsource backlinking and I also use bookmark wiz to bookmark my sites. This helps get a little traffic and also builds backlinks, often from high PR sites.
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