Is This Big Marketing News For Warriors?

13 replies
Is this is big marketing news for us? The week after the holidays, e-book sales outsold print. Is this validation for those Warriors here that have been telling us to get on board the Kindle gravy train? What do you think?

Read the full article at
Week after holidays, e-book sales outdo print - USATODAY.com
#big #marketing #news #warriors
  • Profile picture of the author Lance K
    I think Wayne Gretzky said it best...

    A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.

    I skate to where the puck is going to be, not where it has been.
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    "You can have everything in life you want if you will just help enough other people get what they want."
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  • Profile picture of the author copylicious
    Wow, thats encouraging great news for marketers!
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  • Profile picture of the author BradCarroll
    I wonder how many people good ebook readers for Christmas? Probably a lot of people are filling up their Nooks & Kindles. (And various generic devices...)

    You can get Kindle and Nook software on your laptop, cell phone, iPad, and other devices, which probably helps sales a lot, too.

    It may also be the season: I sold more ebooks from Christmas Eve to Early March last year than I did the whole rest of the year! This was just with my report and some affiliate books, which are a bit different from Kindle/Nook books. But maybe in some ways, not so much as I'd thought.

    Not sure what the season has to do with it exactly, but I won't argue with those results!
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  • Profile picture of the author Mohammad Afaq
    Don't forget apple's ibooks.

    yeah kindle seems like the best out there but I am pretty darn sure iBooks is doing huge numbers.

    Sadly, I haven't done my research so I will shut up but I think iBooks can be huge too
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    “The first draft of anything is shit.” ~Ernest Hemingway

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  • Profile picture of the author KevinTorrence
    It very well could be. I've noticed quite a few facebook friends mentioning that they got Kindles for Christmas. All of them were female, and they were all "readers" (meaning they love stories or a "good book"... not sure how much they're searching for "info" though...)

    ...Just a few observations I saw the past month or so.
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  • Profile picture of the author BradCarroll
    Women make up the biggest segment of the book market, too. Were these women of the same general age range?
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  • Profile picture of the author ElaineBaker
    mmmm already got on this bandwagon....

    eReader sales were huge over Christmas, and there are an aweful lot of people looking for ebooks for their eReaders at the moment - it's knowing where they are and what to do with them
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  • Profile picture of the author Syamsul Alam
    Yay... my $7 report will sold more easily now...
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  • Profile picture of the author Joshua Rigley
    Banned
    This isn't news to me. A couple of years back, Amazon sold more ebooks than print books. E-readers are starting to replace real books.

    But marketer beware; most people expect to pay $10 or less for an ebook, not $47+.
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    • Profile picture of the author donhx
      Originally Posted by Joshua Rigley View Post

      This isn't news to me. A couple of years back, Amazon sold more ebooks than print books. E-readers are starting to replace real books.

      But marketer beware; most people expect to pay $10 or less for an ebook, not $47+.

      This is true. Amazon is lowering everyone's expectation about what they should be paying. A $47, 50 page ebook is going to stick out like a sore thumb at places like Amazon and the Apple store. Except for text books, people are paying for page count, not the value the content may have to them.
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  • Profile picture of the author JamesWilder
    Hmmm - time to contract out some good copy writers!!
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