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It just hit me while I was in church...

by ShaneBoyd
11 replies
A thought crossed my mind while I was in church this evening. (Yes, I was thinking about IM while our preacher was preaching ...sorry) But the thought is this.

"Why would you promote something that you yourself would not use or like? And if it is something you use and like, why don't you tell EVERYONE about it?"

It's a concept I learned about selling from Zig a couple years ago. Basically, if you believe in your product and you know how good it is, then you OWE IT TO OTHER PEOPLE to let them know how great this product is. You'll be doing THEM a favor if they purchase this product from you or accept your freebie offer.

Sure, you'll get a subscriber or a few dollars for the sale. But the knowledge they obtain could generate thousands for them.

So you see, you OWE IT TO THEM to offer your product or services.

Just a thought I wanted to share with ya. Might I suggest you keep that in mind when you write your next sales letter or email message.

Happy marketing,

Shane
#church #hit
  • Profile picture of the author WillR
    I agree. The problem is so many products in the IM industry would not make anyone proud, let alone the product owner himself. There's a LOT of crap out there.

    Besides, if you do a good enough job in the pre-selling stage then the customer should come to the logical conclusion that he/she needs your product - that is way more powerful than a cold hard sell.
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  • Profile picture of the author Brendon Zahrndt
    Good heavens Shane,

    I thought for a minute you were struck by a boulder or something while in the pew. I am glad I read through your post to find that you are okay.

    No pun intended on the good heavens thing, either.
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  • Profile picture of the author Gary King
    Originally Posted by ShaneBoyd View Post

    Basically, if you believe in your product and you know how good it is, then you OWE IT TO OTHER PEOPLE to let them know how great this product is. You'll be doing THEM a favor if they purchase this product from you or accept your freebie offer.
    Yep. There's a forum here just for that purpose - it's called the WSO forum.

    Seriously, if people build their products to HELP others, IMHO they'll have much better results...

    Glad to hear you weren't hit by a boulder (or a bolt of lightning!) in church.
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    • Profile picture of the author Michael Shook
      I was just redoing my recommedations page today. And wrote something very similar. About the only thing I said that might be a little different was that I don't mind recommending products or services that I do not personally use because they do not fit my business model.

      But if those products or services did fit my business model then I would use them.

      Last week I got a kind of email that I have never gotten before. An affiliate emailed a second time after sending the promotion email and apologed becasue he had realized how misleading the product was.

      That was a first for my mailbox.
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  • Profile picture of the author Jay norestin
    Banned
    Originally Posted by ShaneBoyd View Post

    A thought crossed my mind while I was in church this evening. (Yes, I was thinking about IM while our preacher was preaching ...sorry) But the thought is this.

    "Why would you promote something that you yourself would not use or like? And if it is something you use and like, why don't you tell EVERYONE about it?"

    It's a concept I learned about selling from Zig a couple years ago. Basically, if you believe in your product and you know how good it is, then you OWE IT TO OTHER PEOPLE to let them know how great this product is. You'll be doing THEM a favor if they purchase this product from you or accept your freebie offer.

    Sure, you'll get a subscriber or a few dollars for the sale. But the knowledge they obtain could generate thousands for them.

    So you see, you OWE IT TO THEM to offer your product or services.

    Just a thought I wanted to share with ya. Might I suggest you keep that in mind when you write your next sales letter or email message.

    Happy marketing,

    Shane
    I think you will never make any money if that is your train of thoughts.. a lot of people are saying the same things.. thats one of the main reason of failure in IM... you should never think about yourself.. think about whats working and what people really want.. take yourself out of the equation... i see people who write salespage for themselves and guess what happen.. (epic fail) its either you in or youre out.. think as marketer
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  • Profile picture of the author MarieReyes
    That's so true Shane, we often neglect the fact that we should always be promoting products that we have tried ourselves personally and that we truly believed in. This is the essence of testimonials, why write a very good one when you know the product is not good enough? Moral of the story: Stay true!
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  • Profile picture of the author Zeus66
    It's the same with people, not just products. In some ways, even more so. There are a few other marketers I've gotten to know and I recommend what they put out to everyone I know because of what I've learned about them and from them. Sure, the products have to be solid, but it goes deeper. Because marketing is intrinsically tied to psychology on many levels, I think this is inevitable.

    John
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  • Profile picture of the author lnguyentx
    I would have to agree. I been trolling these boards for awhile and it always made me weary that people were promoting products left and right and odds are they never used it themselves.
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  • Profile picture of the author saeed13
    Basic principle, but you dont always, sell things you really really like . However, sometimes you u have to
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    • Profile picture of the author ShaneBoyd
      Originally Posted by saeed13 View Post

      Basic principle, but you dont always, sell things you really really like . However, sometimes you u have to

      True, you don't always sell things you really like. However, you should at least believe in your product or service. Because if you don't it'll show up in your sales pitch or ad copy.

      I did the same thing in life insurance sales years ago. I hated it. I hated the whole process and I hated their dirty tricks of persuasion. Therefore, I didn't sell many life insurance policies and I left the business entirely after only 9 months.

      I didn't believe in the company I was selling for. So my sales suffered. I've seen the same thing online.

      I can write a review page about anything. However, the sales letter flows a lot better when it's a product I like or believe in.

      Peace,

      Shane
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