What is wrong with so many sellers on ebay?!?!?!
A lot of sellers on ebay are doing terribly. I'll give one guy as an example, a top seller in his category, he lists over 4,500 items per week with a sell-through rate of only 6.5%. If you look at his listings, they are bare bones. What I mean by that, is that there is a picture of the product and a description. NO ATTEMPT TO SELL WHAT-SO-EVER.
What I mean by this specifically: Features are listed, but benefits are not discussed. No social proof (ex: if you are selling kettlebells, why not put in a youtube video of someone who has had success with your kettlebells?) No building value. Just, "This is what I got, u want it, cool, then bid."
This guy sells around 400 items per week, and after you calculate his ebay fees and what he pays for his products he probably only makes $1 per item he sells.
Here is the thing: its the same story with a lot of sellers on ebay. They scrape by on terribly thin margins that are made super-thin by their low sell-through rates. Am I missing something? Are there ebay policies against being to "salesey" in your ebay ads?
I'm thinking of trying to make a very salesy ebay ad, complete with product demonstration videos and customer testimonial videos and seeing if I can hit it out of the ballpark with the ad. Good idea?
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