What are some tips for making a killer box?

2 replies
I'm doing article marketing right now, and I must say, that I am able to get a lot of views, but my CTR is really low! What are some tips for making a killer box? I think something I should stop doing is, making a default box for a specific niche? It might make it look "unnatural". I don't know though.. I know there are some real successful warriors who have insane CTR %, would love some tips..!


Thanks!
#box #killer #making #tips
  • Profile picture of the author tpw
    Your name is generally viewed as a stop word -- telling readers that they can move on now, because the story is done. So put your name at the end of the resource box.

    People don't want to know about you. They want to know what you can do for them. So skip all the personal details, and focus on your call-to-action.

    Blend the resource box with the article, so that it seems to be the conclusion of the article. This will ensure more people read your resource box.

    Always include the plain text version of your URL, along with any anchor text links you want to use. This protects you from publishers who don't realize that the site will give them source code to copy. Better safe than sorry here.

    Make your anchor text links blend with your call-to-action, in a way that makes your anchor text links fit naturally into your storyline, so that you can maximize both SEO and Click Through's (CTRs) to your website.

    Tell your reader why they would want to do what you want them to do, then tell them and show them how.

    Be as concise as possible, to ensure that you get the reader to the action you want them to take, before they lose focus on what they are reading.

    Don't try to sell in your resource box. Leave the selling on your Sales Page -- that is what it is there for.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author Michael Shook
      Originally Posted by tpw View Post

      Your name is generally viewed as a stop word - telling readers that they can move on now, because the story is done. So put your name at the end of the resource box.

      People don't want to know about you. They want to know what you can do for them. So skip all the personal details, and focus on your call-to-action.

      Blend the resource box with the article, so that it seems to be the conclusion of the article. This will ensure more people read your resource box.

      Always include the plain text version of your URL, along with any anchor text links you want to use. This protects you from publishers who don't realize that the site will give them source code to copy. Better safe than sorry here.

      Make your anchor text links blend with your call-to-action, in a way that makes your anchor text links fit naturally into your storyline, so that you can maximize both SEO and Click Through's (CTRs) to your website.

      Tell your reader why they would want to do what you want them to do, then tell them and show them how.

      Be as concise as possible, to ensure that you get the reader to the action you want them to take, before they lose focus on what they are reading.
      In just a few sentences, Bill has given away the best and most concise tips for creating a resource box that works to boost your CTR instead of lower it. Most excellent - Wyld Stallyns Rule
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