I'm Going To Show You Something That SHOULD Change Your Entire Perspective...

39 replies
I'll keep this short, because my point is simple. Hopefully, if you're not too brainwashed or comatose, then this point will wake you up like a bucket of ice water at 3am.

If you're struggling to make a living online, get rich, or just build a solid reputation or assets, then I want you to consider something very clear and simple.

If you want to make money, then there are no secrets. You simply have to look around at what works, and replicate it.

However, this advice often falls on deaf ears, because it is hard to notice what works when you're 10ft deep in bull****.

So let me give you a side by side example of what works and what doesn't. I'll then explain why there's such a huge difference between people struggling, and people who strike it rich.

(and no, this isn't some hokey mindset post.)

First of all, consider the struggling crowd...

They continually post WSOs, selling their soul for $7. There's nothing wrong with that, if you have a strategy for the long run.

But only a small fraction of people around here actually get it right, make good money and actually build a future from it.

And then there's the folks who spend every waking hour trying to figure out what to do. Not just beginners, but veterans too. They are often the ones that are on this forum on Christmas day, or New Year's Eve... or on their birthday.

These are two distinct groups of people, that both share the same common problem... they can't seem to make things work. At least, not well enough to make themselves rich, or even a decent living.

They struggle to sell a $7 life jacket to a drowning sailor.

If only they took a step back, to see how we all - as humans - really operate, respond and act. Then they would know how to make money.

Let me now show you what I mean, with this thread as a perfect example...

http://www.warriorforum.com/main-int...ting-down.html

In this thread, someone with no particular authority or reputation suggests a book worth reading, on how to get rich.

What's also noteworthy, is that the book he recommends is not by a particularly well known author, nor is the book itself drenched in credibility or thousands of dollars in marketing.

So in short, you've got a random person recommending a random book.

Now take a look at the amount of people who say “Thanks, I'll check that out and order it today.”

Are you starting to see the magic?

Can you see the gold?

Yes folks, here we have a live account of money being made, with less than 1000 words in total (including the Amazon listing) required to persuade people.

If you can't understand my point, then I suggest you start at the beginning of this thread, and ask yourself the question...

“Why do some people struggle to sell $7 products in a thriving marketplace, whereas other people can make higher priced sales without half of the effort or persuasion?”

Can you tell what the difference is?

There's more than one reason, but the the bottom line is this...

YOU already have the answers right in front of you. Not just the product, but the strategy, the delivery and the sales approach needed to make money online.

If the answer in the back of your mind is “But I can't do that...” then THAT is your problem, not the actual logistics.

For everybody else, the lesson is...

Open your eyes. What someone tells you to do, is often the opposite of what real people are doing to make money.

I'm not saying you should go and publish a book on Amazon. I'm not even saying you should write a book at all. This is just an example. I could easily post a new example of totally different businesses that are making money every day.

But hopefully, you'll only need one example to light that fire under your asses.

Look around, think logically, and apply.

P.S - Why is the example I gave a powerful money maker? Why do people blindly buy stuff like this, despite a world of sales letters and months of relationship building that doesn't pay off? Why does a book on Amazon sell at all, despite a random recommendation?

Bonus points if you can list the reasons...
#change #entire #perspective #show
  • Profile picture of the author ExRat
    Hi Nick,

    So in short, you've got a random person recommending a random book.

    Now take a look at the amount of people who say "Thanks, I'll check that out and order it today."

    Are you starting to see the magic?

    Can you see the gold?
    Some will take from this that they should start writing ecstatic threads about their own products under shill accounts.

    Others will take from this that if you can find a way to get others to do the selling for you, you can focus on all of the other stuff.
    Signature


    Roger Davis

    {{ DiscussionBoard.errors[3151055].message }}
    • Profile picture of the author Nick Brighton
      Originally Posted by ExRat View Post

      Hi Nick,

      Some will take from this that they should start writing ecstatic threads about their own products under shill accounts.

      Others will take from this that if you can find a way to get others to do the selling for you, you can focus on all of the other stuff.
      Hey Roger,

      Maybe so. And hopefully, the latter... which would be just ONE aspect of the many reasons why success is found in the example.
      {{ DiscussionBoard.errors[3151139].message }}
  • Profile picture of the author King Shiloh
    Banned
    Thanks for the re-orientation.

    If only we can see things the way we suppose to see them. All of us have eyes, all of us also look but very few of us see. It's one thing to look for what works and a different thing to see how it works.

    It's the seeing of how it works that enables us to act, react, replicate, rinse, repeat...
    {{ DiscussionBoard.errors[3151175].message }}
  • Profile picture of the author Andyhenry
    Hey Nick,

    You're right of course. All you have to do is look at what comes up when you do a Google search (for almost anything) to see people making money. Those Adwords campaigns are running 24/7 but most IMers don't even use PPC.

    Still - some people are looking to be told and so won't see that they already have what they need.
    Signature

    nothing to see here.

    {{ DiscussionBoard.errors[3151217].message }}
    • Profile picture of the author Nick Brighton
      Originally Posted by Andyhenry View Post

      Hey Nick,

      You're right of course. All you have to do is look at what comes up when you do a Google search (for almost anything) to see people making money. Those Adwords campaigns are running 24/7 but most IMers don't even use PPC.

      Still - some people are looking to be told and so won't see that they already have what they need.
      Exactly. It took me about three years to shake that habit off. I needed to be told... to have my ideas confirmed... for mass acceptance... and ultimately, not be responsible for my own actions and ideas.

      But it was futile... and still is, to this day. Because even the experts can't tell you it's right or wrong in absolute confidence. It's all relative to your unique situation.

      So now, I just take tips, and apply them to what I intuitively - and instinctively - know will work.

      And I add those extra pinches of salt, not because I think people are always trying to mislead or BS me, but because I know that they can't possibly know what's really right for me.

      But back to the main point... it's so true, all you need to do is look at what's working. So many people here miss this, I thought it would be worth a mention.

      Especially when in the example I gave, one person is making money and building a real business, far easier than the thousands of people I encounter in these forums each week.
      {{ DiscussionBoard.errors[3151292].message }}
    • Profile picture of the author JohnMcCabe
      There's nothing quite so compelling as an authentic, enthusiastic recommendation from a third party with nothing to gain from making the recommendation. Especially if that third party shares the same wants and desires you do (or at least appears to based on common group membership).

      About the only thing I an think of that would be more compelling would be if we somehow were able to eavesdrop and overhear the poster making the same recommendation...
      {{ DiscussionBoard.errors[3151304].message }}
      • Profile picture of the author Nick Brighton
        Originally Posted by JohnMcCabe View Post

        There's nothing quite so compelling as an authentic, enthusiastic recommendation from a third party with nothing to gain from making the recommendation. Especially if that third party shares the same wants and desires you do (or at least appears to based on common group membership).

        About the only thing I an think of that would be more compelling would be if we somehow were able to eavesdrop and overhear the poster making the same recommendation...
        Bingo. That's the first trick out of the bag.

        In my original example, I can think of at least two more major ones to add...
        {{ DiscussionBoard.errors[3151320].message }}
    • Profile picture of the author paulie888
      Originally Posted by Andyhenry View Post

      Hey Nick,

      You're right of course. All you have to do is look at what comes up when you do a Google search (for almost anything) to see people making money. Those Adwords campaigns are running 24/7 but most IMers don't even use PPC.

      Still - some people are looking to be told and so won't see that they already have what they need.
      Andy, I feel that some of the warriors here have developed tunnel vision, and think that success can only be achieved in one particular way.

      I think this thread serves to illuminate the fact that there's a vast world out there, and many myriad ways of making money. Why limit yourself to just one method or system, especially if isn't quite working out for you? (This is of course after you've implemented something to the best of your ability.)

      You have made a very valid point about PPC, and I think this applies to paid advertising in general. Many people on here seem to have this very averse view to paid advertising, and I get the feeling that they automatically rule something out the moment it involves that.

      Now, I'm not saying to go out there and take a second mortgage on your house to do Media Buys - there are ways to start small without risking large sums of money. No one ever starts at that level, they slowly work their way up there as their earnings and experience increase, and this is pretty much how things occur whichever area of IM you're involved in.

      Paul
      Signature
      >>> Features Jason Fladlien, John S. Rhodes, Justin Brooke, Sean I. Mitchell, Reed Floren and Brad Gosse! <<<
      {{ DiscussionBoard.errors[3151549].message }}
      • Profile picture of the author JohnMcCabe
        Originally Posted by paulie888 View Post

        You have made a very valid point about PPC, and I think this applies to paid advertising in general. Many people on here seem to have this very averse view to paid advertising, and I get the feeling that they automatically rule something out the moment it involves that.

        Paul
        What I find kind of funny/sad is that people will spend hundreds of dollars on PLR, spinners, submission software, outsourced backlinks, etc. so they can stick with "free" traffic. :confused::rolleyes:
        {{ DiscussionBoard.errors[3151582].message }}
        • Profile picture of the author paulie888
          Originally Posted by JohnMcCabe View Post

          What I find kind of funny/sad is that people will spend hundreds of dollars on PLR, spinners, submission software, outsourced backlinks, etc. so they can stick with "free" traffic. :confused::rolleyes:
          John, exactly! The saying that comes to mind is "penny wise and pound foolish".

          This is the same kind of mentality that keeps many people out there in the real world barely above subsistence level.

          In addition to that, they don't seem to realize that time isn't "free" - I'm sure many wonder how they can get out of their "work for pennies" scenario, but they don't understand that it is their insistence on free traffic which is the root cause of the issue in many cases.

          Paul
          Signature
          >>> Features Jason Fladlien, John S. Rhodes, Justin Brooke, Sean I. Mitchell, Reed Floren and Brad Gosse! <<<
          {{ DiscussionBoard.errors[3151843].message }}
          • Profile picture of the author Nick Brighton
            Originally Posted by JohnMcCabe View Post

            Okay, here's another one...

            The poster was relatively unknown. The author is also relatively unknown. Between them, the have very little street cred.

            Amazon, on the other hand, has tons of street cred. People just flat-out trust Amazon and prove it by buying billions of dollars worth of stuff each year.

            By offering that book for sale, Amazon lends a tacit approval to the book even though it's a fair bet that no one at Amazon has ever actually read it.

            The author is cashing in on that credibility.
            Ding. On a roll...

            Originally Posted by tpw View Post

            LOL

            Great post, but it wasn't short... Not really... Just saying...

            That bald guy Zeus66 did the same in about six sentences, although he did not give any examples as you did...

            At 725 words, most people won't think it short, but it was great stuff nevertheless...
            Hey, if you don't say it's gonna be short, nobody will read it. Especially at a whopping 700+ words.

            That's a secret trick I learned from the guruz. Now you owe me $997 per month.

            And that's non refundable, because you now have the information inside your noggin, and unless a lobotomy is undertaken, then you could use it at any time.

            How much are lobotomies anyway?
            {{ DiscussionBoard.errors[3151889].message }}
            • Profile picture of the author Nick Brighton
              Originally Posted by JohnMcCabe View Post

              What I find kind of funny/sad is that people will spend hundreds of dollars on PLR, spinners, submission software, outsourced backlinks, etc. so they can stick with "free" traffic. :confused::rolleyes:
              Yep, I think they're friends with the people who work 18hrs per day so they can make money in their sleep, aren't they?

              Same mindset, at least.
              {{ DiscussionBoard.errors[3151899].message }}
              • Profile picture of the author paulie888
                Originally Posted by Nick Brighton View Post

                Yep, I think they're friends with the people who work 18hrs per day so they can make money in their sleep, aren't they?

                Same mindset, at least.
                It still flabbergasts me to this day that they just cannot get how absurd their viewpoint/perspective is.

                I'm not saying that you can't work towards the ideal of working only a few hours each day using only free traffic, but some expenditure of money (typically in the form of outsourcing and tools) will be needed if they want to make it relatively "hands off". There's just no way around this fact.
                Signature
                >>> Features Jason Fladlien, John S. Rhodes, Justin Brooke, Sean I. Mitchell, Reed Floren and Brad Gosse! <<<
                {{ DiscussionBoard.errors[3151921].message }}
                • Profile picture of the author Nick Brighton
                  Originally Posted by paulie888 View Post

                  It still flabbergasts me to this day that they just cannot get how absurd their viewpoint/perspective is.

                  I'm not saying that you can't work towards the ideal of working only a few hours each day using only free traffic, but some expenditure of money (typically in the form of outsourcing and tools) will be needed if they want to make it relatively "hands off". There's just no way around this fact.
                  True.

                  I maintain that even the CEO or founder of the biggest corps in the world doesn't have a "hands free" income.

                  It simply doesn't exist. Not even if you're getting traffic from #1 SE rankings.

                  Somewhere, human intervention is required. No matter what technology can offer. No matter what approach you take. From hiring staff, to fighting off competitors, to building more backlinks, to authorizing or creating content, to whatever else.

                  And yes, you can hire staff. You can even hire staff to hire staff. But the buck will always stop with you... IF you're relying on profits to be made to keep yourself living the dream.

                  EVEN IF you hire someone to become the CEO, whilst you become an urban myth that frollocks in the sandy beaches of California... you still have a responsibility and a vested interest in what goes on... and sometimes, you may need to make a very important decision whilst building sand castles and sipping pina coladas.

                  And that applies today, just as it did yesterday. The guy who sits on the the throne, at the top of the mountain, or in the ivory tower... doesn't stay there long if he becomes 100% detached from the source of his wealth.

                  Sooner or later, bubbles rise to the top, and if you're not involved, they'll burst.
                  {{ DiscussionBoard.errors[3152101].message }}
                  • Profile picture of the author Nick Brighton
                    Originally Posted by tpw View Post

                    Yes, I admit the power of that guru mind trick... You are the master...

                    As for that lobotomy, I am pretty sure they gave me one when I was born... After all, I was born and raised in Oklahoma, and I STILL live there... LOL
                    Well, maybe another one is due then. The benefit being... you can forget that you never escaped the city, and can make it all up as part of the "new you."

                    You could even say that you were raised in a basement, with nothing but a computer and a candle light. And your parents were broke, and you were one week away from eviction.

                    But then you fought back, using the power of Windows XP... and struck the online gold farm.

                    And now, because you're so bored of sipping rum with umbrellas and watching bikini babes stroll past your beach hut, you just HAD to create a PDF and teach others how you did it.

                    Ooops... that's another $997 you owe me. Where's my tweezers?
                    {{ DiscussionBoard.errors[3152161].message }}
                    • Profile picture of the author oneplusone
                      I purchased the book you mentioned in the example, managed to eventually get the Kindle version for my iPad from Amazon UK.

                      It's actually quite a good read
                      Signature
                      'If you hear a voice within you say "you cannot paint," then by all means paint and that voice will be silenced.' Vincent Van Gogh.
                      {{ DiscussionBoard.errors[3152575].message }}
                      • Profile picture of the author Rob Howard
                        Originally Posted by oneplusone View Post

                        I purchased the book you mentioned in the example, managed to eventually get the Kindle version for my iPad from Amazon UK.

                        It's actually quite a good read
                        Which brings up another point (which I'm not sure if Nick had in mind or not) - if you create something someone wants, you can get money out of the deal.

                        I didn't read the thread, but apparently it's a great read and good for IM'ers. The author, who is unknown, put out a "product" that is worth reading.

                        To me, that's a major factor.

                        Rob
                        {{ DiscussionBoard.errors[3152632].message }}
            • Profile picture of the author tpw
              Originally Posted by Nick Brighton View Post

              Hey, if you don't say it's gonna be short, nobody will read it. Especially at a whopping 700+ words.

              That's a secret trick I learned from the guruz. Now you owe me $997 per month.

              And that's non refundable, because you now have the information inside your noggin, and unless a lobotomy is undertaken, then you could use it at any time.

              How much are lobotomies anyway?

              Yes, I admit the power of that guru mind trick... You are the master...

              As for that lobotomy, I am pretty sure they gave me one when I was born... After all, I was born and raised in Oklahoma, and I STILL live there... LOL
              Signature
              Bill Platt, Oklahoma USA, PlattPublishing.com
              Publish Coloring Books for Profit (WSOTD 7-30-2015)
              {{ DiscussionBoard.errors[3151920].message }}
              • Profile picture of the author CDarklock
                Originally Posted by tpw View Post

                As for that lobotomy, I am pretty sure they gave me one when I was born...
                Well, as I always say...

                I'd rather have a free bottle in front of me than a prefrontal lobotomy.
                Signature
                "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
                {{ DiscussionBoard.errors[3152702].message }}
        • Profile picture of the author RaptorGabe
          Originally Posted by JohnMcCabe View Post

          What I find kind of funny/sad is that people will spend hundreds of dollars on PLR, spinners, submission software, outsourced backlinks, etc. so they can stick with "free" traffic. :confused::rolleyes:
          THANK YOU!!! Bout time somebody said it
          {{ DiscussionBoard.errors[3151901].message }}
          • Profile picture of the author NateRivers
            Originally Posted by RaptorGabe View Post

            THANK YOU!!! Bout time somebody said it
            Seriously. A lot of people would get much higher ROI money and time wise with PPC.
            Signature
            {{ DiscussionBoard.errors[3152926].message }}
            • Profile picture of the author Nick Brighton
              Originally Posted by ccmusicman View Post

              Which brings up another point (which I'm not sure if Nick had in mind or not) - if you create something someone wants, you can get money out of the deal.

              I didn't read the thread, but apparently it's a great read and good for IM'ers. The author, who is unknown, put out a "product" that is worth reading.

              To me, that's a major factor.

              Rob
              And I believe that makes a full house. Thanks for playing folks, we have it wrapped. Nothing to see here... move on.

              Rob and John get the gold star... and everyone else gets a lobotomy.
              {{ DiscussionBoard.errors[3152979].message }}
              • Profile picture of the author Geode
                Originally Posted by Nick Brighton View Post

                And I believe that makes a full house. Thanks for playing folks, we have it wrapped. Nothing to see here... move on.

                Rob and John get the gold star... and everyone else gets a lobotomy.
                Is there a 60 day refund on the lobotomy?
                {{ DiscussionBoard.errors[3156357].message }}
                • Profile picture of the author RabadiB
                  Banned
                  [DELETED]
                  {{ DiscussionBoard.errors[3156381].message }}
                  • Profile picture of the author James Clark
                    Nick,

                    I don't know if any of this stuff is right for everyone or not. But I can only talk about what my experience has been. My life did not change until I started spending money on traffic.

                    Let me be clear here, I'm not suggesting that anyone jump into a PPC program. I did that also, but its a big learning curve. And you have to stay on top of it, and its nerve racking. Even after you have reading everything on the subject.

                    It reminds me of trading commodities. You have to have the right personality for that kind of stuff. Long story short, I traded for four years. My nerves were strung out like a piano wire. The trick is to learn how to sit on the sidelines for awhile.

                    That is, take your money out and just relax a month and then get back in the market. But must people don't have enough discipline to do that.

                    I think John Reese did a video a few years ago about the top 400 self made millionaires. All of them found one method and stuck with it until they clearly became an expert at it. Some of these courses teaches this people to position themselves as experts. So, they try to sound like they know everything!


                    The only thing that I'm an expert on is me, and what make sense. Add a little street smarts and you have my formula.
                    {{ DiscussionBoard.errors[3156560].message }}
                  • Profile picture of the author Nick Brighton
                    Originally Posted by Steven Wagenheim View Post

                    Nick, way too many people complicate this whole IM thing.

                    I can sum up what makes me successful in one short sentence.

                    "I observe what people want (not need, want) and give it to them."

                    Yeah, it's that simple.
                    Exactly. I read a post recently where someone said "in this tough economy, I think you'll find more people only buying what they need, NOT what they actually want."

                    I responded by pointing out that a computer game did a $650 million dollars in the 5 days since its' launch. And since then, it has grossed $1 billion... DURING a recession.

                    Did they need a computer game during a recession? Or did they WANT one?

                    Go figure.

                    Originally Posted by Geode View Post

                    Is there a 60 day refund on the lobotomy?
                    Yep, but good luck trying to remember you paid me. (evil laugh)
                    {{ DiscussionBoard.errors[3156565].message }}
                    • Profile picture of the author Nick Brighton
                      Originally Posted by James Clark View Post

                      Nick,

                      I don't know if any of this stuff is right for everyone or not. But I can only talk about what my experience has been. My life did not change until I started spending money on traffic.

                      Let me be clear here, I'm not suggesting that anyone jump into a PPC program. I did that also, but its a big learning curve. And you have to stay on top of it, and its nerve racking. Even after you have reading everything on the subject.

                      It reminds me of trading commodities. You have to have the right personality for that kind of stuff. Long story short, I traded for four years. My nerves were strung out like a piano wire. The trick is to learn how to sit on the sidelines for awhile.

                      That is, take your money out and just relax a month and then get back in the market. But must people don't have enough discipline to do that.

                      I think John Reese did a video a few years ago about the top 400 self made millionaires. All of them found one method and stuck with it until they clearly became an expert at it. Some of these courses teaches this people to position themselves as experts. So, they try to sound like they know everything!


                      The only thing that I'm an expert on is me, and what make sense. Add a little street smarts and you have my formula.
                      Absolutely. Find something that is already proven to work, then go and master it yourself.

                      I can't think of a single better route to success than that.
                      {{ DiscussionBoard.errors[3156580].message }}
        • Profile picture of the author Mike Anthony
          Originally Posted by JohnMcCabe View Post

          What I find kind of funny/sad is that people will spend hundreds of dollars on PLR, spinners, submission software, outsourced backlinks, etc. so they can stick with "free" traffic. :confused::rolleyes:

          LOL yeah I have noted that many times. Its flat out hilarious. there is a $97 dollar plugin thats supposed to rank you in two weeks by scraping content , then another for putting in keywords then $40-$45 a pop to put up thousands of Zero pagerank backlinks. then some monthly subscriptions in the hundreds.

          Its gadget mania while they have a two page website with no content and no return customers. by the time you add up all the gadgets you had enough to buy either some serious traffic or some actual powerful backlinks on real PR pages but they rave about the gadgets while their site is still on page four. Apparently its the bomb because it moved them from page 6.
          Signature

          {{ DiscussionBoard.errors[3155831].message }}
  • Profile picture of the author akshay7
    But still the people seem to know these things, at least here. I really can't work out what made that thread sell that ebook with no questions asked when in the WSO section, even a $1 product will have a full FAQ formed..

    I had seen this thread when started and now see it when you draw my attention and I am here laughing and shocked.
    Signature
    Add customised hyper-focused news feeds to your website and increase dwell time. Track companies, industries or strategic topics in near real time. Message, or
    Visit - thenewsfeed.live
    {{ DiscussionBoard.errors[3151470].message }}
    • Profile picture of the author JohnMcCabe
      Originally Posted by akshay7 View Post

      But still the people seem to know these things, at least here. I really can't work out what made that thread sell that ebook with no questions asked when in the WSO section, even a $1 product will have a full FAQ formed..

      I had seen this thread when started and now see it when you draw my attention and I am here laughing and shocked.
      Okay, here's another one...

      The poster was relatively unknown. The author is also relatively unknown. Between them, the have very little street cred.

      Amazon, on the other hand, has tons of street cred. People just flat-out trust Amazon and prove it by buying billions of dollars worth of stuff each year.

      By offering that book for sale, Amazon lends a tacit approval to the book even though it's a fair bet that no one at Amazon has ever actually read it.

      The author is cashing in on that credibility.
      {{ DiscussionBoard.errors[3151511].message }}
  • Profile picture of the author LauraJames
    Thank you very much. Your insight, and advice, is truly appreciated. I am glad you shared this information with the members of the Warrior Forum.
    Signature

    Chief Executive Officer
    Best Designed Blogs
    Based in Canada and the USA
    None of our work is outsourced

    {{ DiscussionBoard.errors[3151588].message }}
  • Profile picture of the author tpw
    Originally Posted by Nick Brighton View Post

    I'll keep this short, because my point is simple.

    LOL

    Great post, but it wasn't short... Not really... Just saying...

    That bald guy Zeus66 did the same in about six sentences, although he did not give any examples as you did...

    At 725 words, most people won't think it short, but it was great stuff nevertheless...



    I would hit the Thanks button, but I am out of them again... Tell Paul Myers about it...

    Paul has been saying that I am getting pretty good with my harmonica...
    Signature
    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
    {{ DiscussionBoard.errors[3151660].message }}
  • Profile picture of the author Rob Howard
    Nick, this brings up an incredibly powerful point, one that I have emphasized to some people who purchased the Quad Cash system (an Amazon book method) way back when.

    Create a really kick ass ebook about a topic, and use Amazon Createspace to get it listed inside amazon.

    Then, on your sales page, you can actually show the listing.

    "See this book now on Amazon!"


    So people see it and it gets that "Well if it's a book on Amazon, then it must be good, right?"

    But by selling it as a digital download that they can get right now, you can create an immediate urge to purchase, due the now "no waiting to receive it" impulse purchase.

    Make it really kick butt and get some great testimonials on both the sales page and Amazon page, and you have a winner.

    With the content being awesome as a "loss leader", you can then upsell more expensive products on the backend.

    Rob
    {{ DiscussionBoard.errors[3153086].message }}
  • Profile picture of the author King Shiloh
    Banned
    Success is a stranger to any marketer without a solid marketing strategy.

    And no strategy is strange if you really know how it works.

    Strategies always work unless you're talking about tricks.
    {{ DiscussionBoard.errors[3153194].message }}
    • Profile picture of the author Nick Brighton
      Originally Posted by ccmusicman View Post

      Nick, this brings up an incredibly powerful point, one that I have emphasized to some people who purchased the Quad Cash system (an Amazon book method) way back when.

      Create a really kick ass ebook about a topic, and use Amazon Createspace to get it listed inside amazon.

      Then, on your sales page, you can actually show the listing.

      "See this book now on Amazon!"


      So people see it and it gets that "Well if it's a book on Amazon, then it must be good, right?"

      But by selling it as a digital download that they can get right now, you can create an immediate urge to purchase, due the now "no waiting to receive it" impulse purchase.

      Make it really kick butt and get some great testimonials on both the sales page and Amazon page, and you have a winner.

      With the content being awesome as a "loss leader", you can then upsell more expensive products on the backend.

      Rob
      Pure gold Rob... and that's definitely a strategy I would recommend too. I have had the same idea on standby for a while now. Leaning on a multi billion dollar company for credibility and trust is a very smart trick.

      The same trick can be used in all kinds of places... not just Amazon.

      But the other benefit, as you pointed out, is that you have a legit way to prove the value/price by showing the "official" listing elsewhere. This is something WSO sellers seldom do.

      But when you do this, and you do it properly, you can legitimately drop the price of your digital version (with instant access too) and make more sales directly from your website (and build a list far easier too.)
      {{ DiscussionBoard.errors[3155713].message }}
      • Profile picture of the author Mike Anthony
        Originally Posted by Nick Brighton View Post

        Pure gold Rob... and that's definitely a strategy I would recommend too. I have had the same idea on standby for a while now. Leaning on a multi billion dollar company for credibility and trust is a very smart trick.

        The same trick can be used in all kinds of places... not just Amazon.

        )
        You are missing that the rabbit hole goes deeper that just gaining tricks from this. Theres a bigger lesson.

        No huge success on the Internet has ever arisen that did not involve building a community. Everything you do should be about building a community around you. its not just a matter of using Amazon its about becoming a small version of amazon.

        People rave about Frank Kern but if frank stopped now or got ill he would eventually vanish from he scene and his income would slide. Mind you frank has built a community too (of a different kind). Theres a person in a MUCH better spot today than Kern. His name is allen and you are on his site.

        Allen could get sick, retire, take off the next ten years and his income wouldn't suffer in the least. He built a community. He didn't just use Amazon he became the amazon of his niche.
        Signature

        {{ DiscussionBoard.errors[3155882].message }}
  • Profile picture of the author Manuelcrc
    Originally Posted by Nick Brighton View Post


    There's more than one reason, but the the bottom line is this...

    YOU already have the answers right in front of you. Not just the product, but the strategy, the delivery and the sales approach needed to make money online.

    If the answer in the back of your mind is "But I can't do that..." then THAT is your problem, not the actual logistics.

    For everybody else, the lesson is...

    Open your eyes. What someone tells you to do, is often the opposite of what real people are doing to make money.

    I'm not saying you should go and publish a book on Amazon. I'm not even saying you should write a book at all. This is just an example. I could easily post a new example of totally different businesses that are making money every day.

    But hopefully, you'll only need one example to light that fire under your asses.

    Look around, think logically, and apply.

    P.S - Why is the example I gave a powerful money maker? Why do people blindly buy stuff like this, despite a world of sales letters and months of relationship building that doesn't pay off? Why does a book on Amazon sell at all, despite a random recommendation?

    Bonus points if you can list the reasons...


    That has always been the problem... people feel they have to listen to someone giving them a load of rehashed information and telling them to keep it secret.

    We have the opportunities all around us... We just have to hit the right buttons. Nice info.
    Signature

    [B]Get free resources for Entrepreneurs and Startups.

    Check out our collection of Product and Business Reviews?

    {{ DiscussionBoard.errors[3156021].message }}
  • Profile picture of the author John Romaine
    Bugger. I fell for it.

    I ordered a copy
    Signature

    BS free SEO services, training and advice - SEO Point

    {{ DiscussionBoard.errors[3156128].message }}
    • Profile picture of the author Nick Brighton
      Originally Posted by ramone_johnny View Post

      Bugger. I fell for it.

      I ordered a copy
      Hey, you weren't deceived or tricked. It's just human nature.

      But then again, looking at your pic, you're not human, are you? :p
      {{ DiscussionBoard.errors[3156245].message }}
      • Profile picture of the author Steven Wagenheim
        Nick, way too many people complicate this whole IM thing.

        I can sum up what makes me successful in one short sentence.

        "I observe what people want (not need, want) and give it to them."

        Yeah, it's that simple.
        {{ DiscussionBoard.errors[3156328].message }}

Trending Topics