Offline (What if you build it first?)

17 replies
Has anyone ever tried building a quick website, for an offline business that they have targeted, and then present the site to them asking a modest price ($500)?

I would think that if the business didn't already have a website, or if they just had one that was ugly and ineffective, that they might jump at one that's ready to go, and looks good.

Also...with some of the offline monetization ideas floating around the boards, they would be prime candidates for later "upsells" of list management and marketing?

Has anyone tried this?
#build #offline #offline business #offline businesses
  • Profile picture of the author George Wright
    Yes,

    That Works.

    I never got $500 though. I'm cheaper.

    However, many would say even $500 is too low.

    Bottom Line your idea will work.

    Build the site in for a business that has more than one in your area. Get the URL "bestInYourTown.com"

    Make it clear that it's the only possible one for that business and that you will "Sell it to someone today." Be nice but confident.

    George Wright
    Signature
    "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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    • Profile picture of the author TonyG2160
      Originally Posted by George Wright View Post

      Yes,

      That Works.

      I never got $500 though. I'm cheaper.

      However, many would say even $500 is too low.

      Bottom Line your idea will work.

      Build the site in for a business that has more than one in your area. Get the URL "bestInYourTown.com"

      Make it clear that it's the only possible one for that business and that you will "Sell it to someone today." Be nice but confident.

      George Wright
      How much would you sell a simple 5-6 page site for?
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      • Profile picture of the author George Wright
        Hi,

        I consistently got $150 for a very, very simple one-page site. 5-page site

        $1200+ again very simple. Brochure sites. I call them my ugly sites. I'm not very talented when it comes to this stuff.

        George Wright

        Originally Posted by TonyG2160 View Post

        How much would you sell a simple 5-6 page site for?
        Signature
        "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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  • Profile picture of the author Careygee
    Hi Tony,
    Don't, give away the farm.

    Sounds like a good approach if you do it in the right way and
    with professionalism.

    But about the farm ... Load it ONLY on your Laptop.

    If you put it online and they don't want it, they can always
    go back and get a "cached" copy if it was indexed.

    Might not happen, but a view from your laptop is still powerful.
    Carey
    Originally Posted by TonyG2160 View Post

    Has anyone ever tried building a quick website, for an offline business that they have targeted, and then present the site to them asking a modest price ($500)?

    I would think that if the business didn't already have a website, or if they just had one that was ugly and ineffective, that they might jump at one that's ready to go, and looks good.

    Also...with some of the offline monetization ideas floating around the boards, they would be prime candidates for later "upsells" of list management and marketing?

    Has anyone tried this?
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  • Profile picture of the author Nato Guajardo
    I never charge less than $1000 for any website plus monthly hosting fees.
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  • Profile picture of the author Ebbi
    This is exactly what I talk about in this thread:
    http://www.warriorforum.com/main-int...-min-work.html

    Think out side the box and ASK for more than $500
    You can always go lower but you can't go higher!

    Ebbi
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    • Profile picture of the author TonyG2160
      Ebbi's partial post: (I can't post urls)
      1. Search all the local websites in your area that are disgusting, and unkept.

      2. Contact them, and sell them on the idea, and benefits of having an alive, beautiful web presence. (not hard to do)

      3. Figure out what THEY want in a website. (this is key. You may try to sway them into what would be best for them, but remember in the end, they must like what you made for them. Even if they are a little out to lunch, just do what THEY want. You can't save the world when you are just starting out. Definitely offer suggestions...etc).

      4. collect a $200 retainer from the client on the $1000 fee. $1000 is acceptable, especially if you agree to do monthly updates, mailing list, and article writing...etc

      5. Collect all of the information from the client you need to complete the project
      Ebbi, pretty similar to what you're doing, but my idea/question is to do something more along the lines of:
      1. Target a business(s)
      2. Check their site (if they have one)
      3. Create a quick site for them
      4. Contact them and offer to sell/host the site for them
      5. Have potential upsells for later (autoresponder, marketing, etc)
      Your model contacts the potential client before you produce anything.

      I'm wondering if there might be some benefit to having a site already made in hope of pushing an "impulse buy" button to get them on your hook. "Hey, this guy's got a pretty good looking site built for me already. It wouldn't need much changing, and I've been needing to get a website anyway...."

      You just wouldn't want to invest too much time in the creation just to have them tell you they are not interested.
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  • Profile picture of the author VeraRaposo
    You guys have some great ideas. Offering a small business a professional website is a win win situation for the business. Plus if you have hosting and include a hosting package with it how could they turn you down or say no. I agree with Ebbi also Go high because you can always go lower but never higher.
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  • Profile picture of the author Ebbi
    Hi Tony!

    What your quoting is not what I'm talking about!
    If you go further down the thread you can see my input!

    There I talk about doing the work before even contacting them,
    read it and tell me if that's something you're thinking about.

    Ebbi
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    • Profile picture of the author TonyG2160
      Originally Posted by Ebbi View Post

      Hi Tony!

      What your quoting is not what I'm talking about!
      If you go further down the thread you can see my input!

      There I talk about doing the work before even contacting them,
      read it and tell me if that's something you're thinking about.

      Ebbi
      Oh, sorry Ebbi. I just realized that the other OP wasn't yours and you were referring to one of your replies to the OP:

      Re: How I just made $800 for 30 min of work...
      It's not like this is something new, it's a proven way to start making some
      good income from doing pretty basic stuff if you know what your doing.

      The only thing I suggest is that you try to think little bit out of the box
      if your going to try this method. A little twist that has worked pretty
      good for me in the past is actually showing the business owner examples
      of how his/her site could look like. Also make it clear that you do ALL the
      work, the only thing they need to do is sit back and relax.

      This might sound risky because your actually doing the work without knowing
      if the owner is going to agree to it but it's well worth it.

      This might cost you $30 if you don't know any html or photoshop.

      First of all you pick one of many templates out there that are free to use
      as long as you leave the link on the bottom.

      Then locate the header image, find a cheap freelance designer to make
      a new header in the same size only with the owners logo and maybe add
      few cool affects to the design. If the store doesn't have a logo than make
      him design something that might be of interest.
      This might cost you $10

      Then when you have the design all setup just make few changes to the html
      so it fits the business. Most of them only need home - about - contact - etc...

      Then clear all the text in the template. For each page just add something like
      here is where you'll talk about your business, here is where people will be able
      to contact you, etc....

      If you can't do this and you'll be able to find someone to do this for maybe
      $10 to $20

      Now just load the stuff on your laptop and go the store owner and state your
      case. Before the owner can even start to think about if this is something he might
      be interested show the work. Show how you have without even talking
      to him/her already build a custom site that could be ready in few days.

      This shows that you know what your doing and your good at it!
      It really doesn't even matter if the owner doesn't like the design because you'll
      do what ever needs to be done.
      Ask as many questions about the company and shot your internet marketing ideas.

      ---

      This is basically just taking the extra step to close the deal!
      Do you need to do it like this... NO!! not at all, I'm just suggesting that you think
      outside of the box when you try new things. Don't just copy and paste

      Ebbi
      Yes...this is exactly what I'm talking about.

      Have you had much luck with this model?
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  • Profile picture of the author Derek_The_Nomad
    Here's what I would do if you're going to make the site first:

    1. choose several local businesses that are in the same industry (i.e. pizza shops)
    2. set up a website template for pizza shops that you can easily modify
    3. present the site to your shop of choice
    4. if they don't want it, make small, necessary changes, and present it to another owner

    This way, you'll hopefully not do a bunch of work for nothing...
    Signature

    Full-time product creator & advisor. Full-time traveler.

    My blog on information publishing & marketing: http://derekjohanson.com

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    • Profile picture of the author TonyG2160
      Brainstorming here....what if you build them a quick page with the usual stuff:

      Home
      Products
      Services
      About Us
      etc, etc.

      But also include a page for your own purposes. A page explaining the benefits of an online presence, the potential in a customer list, statistics about current web/email usage, etc.

      You could have your own sales page temporarily on their demo website. Or you could just have your sales copy on every page instead of the usual "lorum ipsum..."

      If you had this "live" somewhere on your domain, maybe they could look at "their" website for a while at their leisure, and your sales page peaking their interest for more.

      I know there was a previous comment about "stealing" the page:
      If you put it online and they don't want it, they can always
      go back and get a "cached" copy if it was indexed.
      but I don't think this would be a huge concern considering the benefits. If they don't have a page now, or if it's a crappy page, I doubt if they would be sharp enough to even think of that. Plus, it probably wouldn't be up for long.

      What do you guys think?
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  • Profile picture of the author Mike Hill
    Awesome job you guys... keep going because you're giving me more business when I have to go around and actually fix these websites.

    Businesses are getting hosed and they don't even know it. They are told they need a website but no one ever tells them about proper SEO strategies let alone build an SEO friendly website.

    If you are not informing your clients about the value of SEO for local search then you are doing them more harm than good because now they won't believe the internet will work for small businesses like them.

    Mike Hill
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    • Profile picture of the author TonyG2160
      Originally Posted by Mike Hill View Post

      Awesome job you guys... keep going because you're giving me more business when I have to go around and actually fix these websites.

      Businesses are getting hosed and they don't even know it. They are told they need a website but no one ever tells them about proper SEO strategies let alone build an SEO friendly website.

      If you are not informing your clients about the value of SEO for local search then you are doing them more harm than good because now they won't believe the internet will work for small businesses like them.

      Mike Hill
      I agree with what you are saying....i don't see where you got the idea that I was thinking that SEO would not be part of the picture. Don't get me wrong, I'm faaaarrrrrr from any kind of SEO expert, but my plan would include what I would think to be the little SEO needed to rank for geo specific, long-tailed keywords.

      Plus, I would think, that there would probably be more businesses than you would think that don't care about ranking for anything other than "local" traffic.
      The plumber, or the party inflatable store in town, won't benefit from traffic on the other side of the country....or world. They just want a url to put on their business card.
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      • Profile picture of the author Mike Hill
        Originally Posted by TonyG2160 View Post

        I agree with what you are saying....i don't see where you got the idea that I was thinking that SEO would not be part of the picture. Don't get me wrong, I'm faaaarrrrrr from any kind of SEO expert, but my plan would include what I would think to be the little SEO needed to rank for geo specific, long-tailed keywords.

        Plus, I would think, that there would probably be more businesses than you would think that don't care about ranking for anything other than "local" traffic.
        The plumber, or the party inflatable store in town, won't benefit from traffic on the other side of the country....or world. They just want a url to put on their business card.
        I'm only talking Local Search traffic here. I thought by the way you were explaining things that you wouldn't even do that.

        My bad... sorry

        I have run into a few marketers though that do not do any kind of SEO at all, they just slap a site up, charge $50 bucks and a way they go....

        That is more to what I was referring to.

        Mike Hill
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  • Profile picture of the author Ebbi
    I did have some success but where I'm from people don't tent
    to take their businesses online because the town is so small!

    While back I thought about going on trips and finding stores that
    might be interested in this but I never did. In stead I went into
    creating my own products...

    I tried doing this over the phone few times but it's hard to get
    someone to take you seriously when you just call them up asking
    if you can make them a website

    Ebbi
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  • Profile picture of the author James Schramko
    I did it and sold the site for thousands. If they don't want it you can
    sell it to the closest competitor.

    It works best for brands where they have multiple stores competing with each other.
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